Manufacturers know social media is saturated with content material. So how do you navigate the problem of disrupting the feed?
The reply: Edutainment social media.
Mixing training with leisure is greater than a pattern—it’s a robust technique that’s reshaping how companies join with their audiences and develop their model tales. The 2024 Social Media Content material Technique Report discovered 66% of social customers discover edutainment to be essentially the most partaking of all model content material, much more than skits, memes or serialized content material.
On this article, we’ll discover how one can create your personal edutainment content material and the very best social media networks for these forms of posts, utilizing knowledge from the report.
What’s edutainment content material?
Edutainment is a portmanteau of “training,” and “leisure.” Edutainment social media content material is designed to coach audiences whereas entertaining them. Edutainment content material can embody movies, podcasts, webinars, reside streams, video games and extra. This content material kind sometimes makes use of eye-catching photos, tales and interactive or immersive components like audio or digital actuality (VR). It’s additionally a method companies can fight social media saturation—edutainment interrupts feed scrolling and makes your model memorable.
Why edutainment content material is the right formulation for social
We discovered throughout all social networks, social media shoppers are looking for entertaining content material from manufacturers. If manufacturers stability highlighting their services with amusing content material, shoppers usually tend to purchase from them.
Once we requested shoppers which platforms manufacturers ought to keep away from, the #1 reply was none. You should use edutainment social media content material on virtually each platform, so the chance is limitless. Take an intentional method to social media content material creation by tailoring your edutainment by community.
What are the very best networks for edutainment content material?
Every community affords the chance to attach together with your viewers via edutainment content material. However let’s evaluate some stats try to be conscious of, by community.
Instagram is utilized by 84% of social media customers, essentially the most of all networks. The primary purpose for scrolling on Instagram is to attach with family and friends and alleviate boredom. You should use this huge attraction to include edutainment content material on Instagram. Static photos and short-form movies beneath 15 seconds are inclined to carry out the very best. Instagram can be the highest social media channel for product discovery.
YouTube
Over three-quarters (78%) of all social customers have a YouTube profile. We discovered that leisure content material is the #1 factor social media customers need manufacturers to prioritize on YouTube, adopted by instructional product info.
Though short-form movies are well-liked throughout networks, long-form thrives on YouTube with
51% of customers saying they’re almost definitely to have interaction with manufacturers’ long-form movies. Nevertheless, YouTube Shorts shouldn’t be ignored as shoppers say 31-60 second movies are their second alternative when consuming model content material.
TikTok
It’d be remiss to put in writing an article about edutainment social media content material and never embody TikTok. It’s greater than a social community—it’s an amalgamation of a search engine, tradition driver, information supply and on-line purchasing platform. TikTok is a prime channel for information and product discovery, with 54% of customers partaking with branded content material at the very least as soon as per day. When it comes to entertaining content material, they’re most taken with influencer partnerships and contests and giveaways.
Even LinkedIn, also called “The Briefcase App,” (a time period coined by creator Jayde Powell) can present edutainment content material. The community’s consumer base consists of execs within the company workforce, making it an important place so that you can share instructional product info, buyer help and neighborhood administration. Sharing instructional product info is the #1 factor social customers need from manufacturers on LinkedIn. And there’s a possibility to face out by mixing leisure with the tutorial content material you share. Essentially the most partaking content material sorts embody textual content posts, static photos, short-form video and user-generated content material.
Threads
Threads is an rising platform that’s seen huge development since its launch in late 2024. Solely 15% of our survey respondents at present have a Threads profile, however they’re coming to the platform for edutainment. Entertaining content material and academic product info are the highest two gadgets social media customers need to see from manufacturers on Threads.
Methods to create edutainment content material
One of the best edutainment social media content material captivates audiences and delivers worthwhile info in a digestible manner. Listed below are actionable suggestions for creating compelling edutainment content material throughout networks.
Perceive Your Viewers
Earlier than diving straight into content material creation, contemplate who your viewers is and what they’re taken with. Conduct a social media audit to establish their ache factors, pursuits and most well-liked content material codecs. It will show you how to tailor your edutainment content material to resonate together with your target market.
Discover techniques for mixing training with amusement
Placing the suitable stability between studying and pleasure is simpler stated than accomplished. Incorporate the following pointers that will help you:
- Hold it easy: Break down advanced subjects into digestible info by specializing in key factors. Use clear language so your message is straightforward to know. Incorporate language your viewers is aware of so the knowledge resonates.
- Use storytelling: Incorporate storytelling methods to attach with audiences on an emotional degree and make the knowledge extra memorable.
- Use visuals: Get artistic with visuals through the use of pictures, movies, animations, infographics and GIFs to make your content material extra visually interesting. Visuals can even cater to totally different studying types, guaranteeing that everybody can perceive the knowledge.
- Use humor: Inject humor and relatable anecdotes into your content material if it is smart on your model. This can assist lighten the temper and make the tutorial materials extra approachable, serving to to keep up curiosity.
- Gamification: Evoke the enjoyable of video games by implementing gamification components like choose-your-own-adventure, factors, badges or leaderboards. These can inspire learners to have interaction extra deeply with the content material and supply a way of accomplishment.
Measure efficiency knowledge and iterate your technique
Creating efficient edutainment social media content material is an ongoing course of. Empower your creativity and decision-making by being data-driven. Use analytics instruments to observe engagement metrics similar to likes, shares, feedback and views. Monitoring the efficiency of your edutainment content material will allow you to make changes primarily based on the insights you discover. Evaluation will show you how to perceive what works and what doesn’t, permitting you to enhance your technique over time.
3 examples of edutainment content material
Let’s discover three manufacturers who’ve nice examples of edutainment content material on social media.
Jackson’s Artwork Provides
Jackson’s Artwork Provides is a web-based retailer of high quality artwork supplies in the UK. They lean closely on storytelling and complex visuals to showcase merchandise and elevate artists’ works. For instance, on Instagram one among their collection makes use of artwork historical past to inform the story behind particular colours. Under, Studio and Supplies Specialist Evie Hatch describes the creation of brat inexperienced and its connection to well-liked tradition.
Apple
Apple is understood for his or her fascinating advertisements that incorporate easy, but efficient messaging. Within the YouTube video beneath, they anthropomorphize their new Mac mini. As a substitute of giving a product-heavy tagline from a narrator, we be taught concerning the innovation from the Mac mini’s perspective. Utilizing a unique point-of-view and personifying a product makes the video compelling and academic.
Atlassian
Atlassian supplies an important mannequin for B2B manufacturers who need to faucet into edutainment social media content material by activating influencers and celebrities. The software program firm ran a marketing campaign with Zach Woods utilizing TikTok Adverts. The content material was launched on YouTube as effectively. By collaborating with an influencer, the model incorporates humor whereas sharing key product messaging like “Jira tasks are extremely customizable, which we’re sometimes pleased with.”
Need extra inspiration for edutainment social media? Check out the manufacturers featured within the Submit Efficiency Report, a month-to-month collection the place we analyze social posts and campaigns inspiring us—plus we break down the enterprise impression so you may spark your personal scroll-stopping concepts, construct consciousness, nurture neighborhood and help your backside line.
Edutainment social media captivates audiences
Utilizing edutainment on social media platforms is a robust strategy to join with audiences and ship significant info. By seamlessly mixing training and leisure, you may construct your neighborhood whereas highlighting your product and companies, finally creating elevated income. To be taught extra about edutainment and different client tendencies throughout networks, obtain The 2024 Social Media Content material Technique Report.
