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Brandon Consultants, a famend artistic model consultancy, has performed a pivotal function in serving to Paulig Espresso introduce a reimagined espresso vary.
Their experience in model technique and design has been instrumental in crafting a spread that resonates with customers who care deeply concerning the sustainability and origins of their espresso with out compromising on style or sophistication.
Paulig is one in every of Finland’s main espresso manufacturers, identified for its good style and longstanding dedication to sustainability. Remarkably, the brand new vary is crafted to amplify this differentiator out there with a model for espresso lovers who search refined, moral, and flavourful experiences whereas making accountable selections for the planet.
For The Love of Espresso
In Finland, the place espresso consumption is a lifestyle and a part of the nationwide tradition, this new vary speaks on to the Finnish ardour for espresso. The Finns drink extra espresso per capita than some other nation— as much as 12kg yearly. Espresso isn’t only a drink; it’s a second, an expertise, and even has its personal lexicon, with phrases like saunakahvi (sauna espresso) and vaalikahvit (election espresso). Paulig’s new vary caters to those moments, providing numerous, high-quality espresso to swimsuit particular person wants and events.
Via this perception, Brandon understood that Paulig’s audiences usually are not simply customers—they’re espresso connoisseurs on a journey to discover the world by espresso. They crave extra refined choices, unique flavours, and a possibility to impress with their origin, high quality, and craft information. Furthermore, for these discerning prospects, espresso is greater than a scorching beverage—it’s a acutely aware expertise.
Lowering The Complexity in The Paulig Espresso Portfolio
In response to the evolving shopper want, Brandon helps Paulig Espresso unveil a daring new search for their sustainable espresso vary, Mundo. This vary celebrates the wealthy origins of espresso by design, reflecting its moral sourcing and wealthy flavour profiles. Doing so connects with the viewers, making them really feel a part of the espresso’s journey from farm to cup.
The artistic and design components of the brand new vary fuse custom with innovation, showcasing vibrant, region-inspired visuals. Every espresso selection celebrates its nation of origin with colourways and animal illustrations which can be symbolic of the area. These visuals are designed to evoke a ‘feel-good’ response, reflecting the model’s ethos of delivering good espresso that additionally does good. The approachable and pleasant animal illustrations are designed to drive a reference to customers, guaranteeing the product resonates emotionally whereas standing out on the shelf.
Daring Design, Sustainable Impression
The design is led by a daring new on-pack structure system constructed round Paulig Espresso’s distinctive ‘Pauligon’ model asset. With its vibrant, variant-led colourways highlighting key product advantages and tasting notes, this technique simplifies the method for customers to navigate their choices in a crowded market, making them really feel assured of their selections.
The brand new vary contains 4 variants: Unique, Mexico, Columbia & Honduras and Rwanda & Nicaragua.
About Brandon:
Brandon is a artistic model consultancy, primarily based in Manchester and London however working throughout the globe to awaken model potential for industrial progress. Purchasers embrace PizzaExpress, Kimberly-Clark, Coca-Cola, IE Enterprise Faculty and Paulig Group.
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