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The identical holds true to your disaster communications plan. Placing within the effort and time lengthy earlier than there’s an issue of any type ensures you’re higher capable of navigate these difficult conditions after they pop up.
In a latest Ragan Coaching video, Gerard Braud, president of Braud Communications and a disaster comms skilled, laid out 5 easy steps to preparing for a disaster in your group. He advocates utilizing a tech-inspired dash mechanic for getting began. That’s, put aside a couple of days to completely give attention to this undertaking and get a strong first draft underneath your belt. Then you’ll be able to take the time to fine-tune till you might have a plan that meets your wants.
Right here’s methods to do it:
Step 1: Vulnerability evaluation
That is the time to determine what your crises are. Braud defines a disaster as “a scenario that might harm the income popularity and model of your group.” That income piece is vital. Too usually, Braud explains, popularity and model are seen as squishy, undefinable gadgets which can be simply dismissed by executives.
However everybody is aware of how vital it’s to guard income.
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