Assist me undestand…
You created three advert units, every one focusing on a special group of pursuits and behaviors. Your efficiency aim is to optimize for conversions.
Why are you doing it this fashion?
The Downside
When optimizing for conversions, Benefit Detailed Focusing on is routinely on. The pursuits and behaviors are simply a place to begin. The viewers is expanded.
What share of your eventual impressions will probably be associated to the pursuits and behaviors you present? Meta gives little or no perception, but it surely’s probably that the expanded viewers is handled the identical.
Contribution of Randomness
The response from advertisers who do that is usually that they see a profit as a result of one advert set will outperform the others. However, these outcomes might not imply what you suppose they do.
Sure, you’re going to get completely different outcomes from all three advert units. You’ll assume that it’s due to the focusing on variations. Extra probably, the variations in efficiency are random and are unaffected by your focusing on.
Right here’s an instance of one thing it’s good to take into account. I ran a take a look at the place I created three equivalent advert units. It led to a variation in efficiency of 25% from one advert set to a different.
Are you seeing a variation in efficiency of 25% or much less when creating these a number of advert units?
What to Do As an alternative
You’re probably losing time and vitality through the use of this method. And because you’re breaking apart your funds, it’s an inefficiency. You would consolidate your funds, however as an alternative you’re probably making your outcomes worse.
It doesn’t imply that it’s good to use Benefit+ Viewers. You would go along with one advert set utilizing the identical method with unique audiences and detailed focusing on. However, consolidate your funds for the only advert set.
There are at all times exceptions, however they’re uncommon. When doubtful, simplify your method.
