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HomeB2B MarketingHow you can Use TikTok: A Step-by-Step Information

How you can Use TikTok: A Step-by-Step Information


To state the apparent, TikTok is dominating the social media panorama, changing into a gold mine of brief, snackable content material. Whereas that sounds thrilling – how are you going to get began?

Free Ebook: The Marketer's Guide to TikTok for Business [Download Now]

This is a a handful of steps — with images — to stroll you thru establishing your profile, filming your first video, including particular results, and utilizing challenges or duets to have interaction with different customers.

Setting Up Your Account

1. Obtain the app and join.

Go to the App Retailer or Google Play and obtain TikTok. While you open it, TikTok makes it fairly straightforward to enroll. You are able to do an immediate join with Fb, Gmail, or Twitter, or add a typical username and password if you don’t need any of these accounts linked.

2. Arrange your profile.

When you’re logged in, you may immediately be delivered to the feed of movies. I am going to present you the way it works in step three. However first, faucet the icon within the decrease proper that appears like an individual’s define to see and edit your profile.

tiktokprofile (1)

When you enter your profile, faucet the Edit Profile button, then choose a profile photograph or video. You must also add your username and bio info. If you wish to showcase your different social media profiles, you possibly can hyperlink up your Youtube and Instagram pages. For those who’re a enterprise, this could possibly be a useful strategy to promote your different visible platforms.

Discovering Movies and Partaking with Customers

3. View your video feed.

Now that you have arrange your profile, faucet again to the Dwelling tab to see your video feed.

feedtiktok (1)

Consider this feed like Twitter’s, however the place video is the first content material. If you haven’t any followers but, the app will ship you random trending movies. As you start following and interacting with extra individuals, your feed will grow to be extra customized to your pursuits.

4. Like, remark, or share movies you take pleasure in.

While you discover a video you want, you possibly can faucet the center to love it or the speech bubble to touch upon it. To share the video, press the ahead signal beneath the remark image to see your sharing choices. These symbols are all positioned on the best aspect of the video.

likecommenttiktok (1)

For those who actually like a video and need to see if the person has extra posts you may take pleasure in, swipe left to toggle to their profile.

Swiping left on a TikTok video to see the creator's profile

5. Seek for movies.

Faucet on the second tab, or magnifying glass, to enter the app’s search space. On this tab, you possibly can both get your hands on accounts or movies, or you possibly can look beneath the search bar to see movies by trending subject.

tiktoksearch

6. Manage your saved movies with Collections

When you begin “liking” movies, you possibly can rewatch them underneath your Saved tab. However be warned: the Saved tab can get messy, rapidly. Fortunately you possibly can arrange your favourite movies underneath classes — or as they’re referred to on TikTok, Collections.

tiktokfavoritesPicture Supply

To entry Collections, click on on the bookmark icon beneath the remark icon. Then, press “+ Create new assortment” so as to add a set. Categorize your saved posts by subject (i.e., health, recipes, canine movies), aesthetic, or some other classification you need. Moreover, you possibly can create a set of your favourite sounds, results, and hashtags.

7. Comply with customers.

If you wish to sustain with a fantastic video creator, you possibly can observe them by urgent the icon that features their profile image and a plus signal.

followtiktokFor those who already know of a TikTok account or individual that you simply need to observe, you possibly can seek for them within the search bar after which press the “Customers” filter.

follow user on tiktok-18. Share your TikTok utilizing TikCode.

Now that you’ve got a TikTok, it is time to share it far and large. One of many best methods to take action is with a TikCode. A TikCode is a QR code distinctive to your profile that others can scan to rapidly entry your profile. It is a super possibility should you run right into a good friend in-person who desires so as to add you.

TikCode

To seek out your personal TikCode, go to your profile and entry your settings choices. Then, click on QR code. This can open your distinctive code.

How you can Publish on TikTok

9. Arrange your shot and pick particular results.

Faucet the middle tab to enter digital camera mode. To face the digital camera in the best route, faucet the Flip icon within the high proper. On the best aspect of the display, you may additionally see icons for the next:

  • Velocity: Lets you file your video in sluggish movement or sped up.
  • Magnificence: A filter that may conceal blemishes and easy out your pores and skin.
  • Filters: Helps you to change the colour filter of the digital camera.
  • Timer: Lets you set an auto-record countdown if you wish to movie hands-free.
  • Flash
Camera screen view of TikTok app

Sounds and Results

On the highest middle of the digital camera display, you may additionally see music notes with “Add a Sound” subsequent to them. Faucet this to decide on the musical overlay or sound impact that you simply need to work with.

soundstiktok

On the underside of the digital camera, you may additionally see an Results icon to the best and an add button to the left — in case you need to file your movies exterior of the app.

While you faucet the Results button, you may see an enormous lineup of AR filters and different particular results that may increase your face or your environment. You can too pick a video overlay-styled filter right here.

Previewing AR bunny face filter on TikTok

Within the black bar underneath the digital camera, you possibly can set the time restrict in your video or faucet Picture Template to create a photograph slideshow as an alternative of a video.

Using time bar under camera screen to set video length on TikTok

10. Report the video.

When you’re prepared, press and maintain the pink file button. You possibly can both file your video abruptly or in items.

Recording a video with a face and color filter on TikTok

If you wish to match completely different pictures in every video or file it in items, merely maintain the file button for every section, then let go, then press and maintain it once more whenever you’re prepared in your subsequent shot.

Do not need to maintain your file button the entire time? Earlier than you enter file mode, you may as well use the timer to present your self sufficient time to prop up your cellphone and pose in entrance of it earlier than it begins mechanically recording.

Setting a video recording timer on TikTok

11. Make remaining edits and add a caption to the video.

While you’re completed recording the video, you may nonetheless have the ability to add a musical overlay, filters, and different fundamental particular results. You can too add stickers and textual content overlays on high of the video.

Adding stickers and other effects to a video before posting on TikTok

While you’re completed, press Subsequent. You will be directed to a web page just like Instagram’s put up web page the place you possibly can add a caption, related hashtags, and account handles of others. You can too set the privateness of the video, flip feedback on or off, and permit duets or reactions.

Adjusting post settings and adding a caption on TikTok

For those who aren’t able to put up but, simply press the Drafts button on the backside left to reserve it for later.

12. Duet with different customers.

See a musical put up that you simply love? Need to take part with the one that made it? TikTok lets you reply with a Duet video. To make use of this former Musical.ly function, discover a video you need to duet with, press the Share button to see sharing choices, then press the “Duet” possibility on the underside row within the middle.

Using share options to start a Duet on TikTok

Your digital camera display will seem subsequent to the video. From there, you possibly can press file and sing alongside, dance, or do no matter you need to the music.

Recording a duet on TikTok

To indicate you what a completed product seems like, here is one nice instance:

For those who make a put up and don’t need anybody to duet with you, you possibly can faucet the “Duet/React Off” button in your Publish web page earlier than publishing.

13. Take part in a problem.

Like different social media platforms, you may sometimes see movies with hashtags for “challenges.” A problem is when a video put up, firm, or individual encourages customers to movie themselves doing one thing oddly particular — like flipping the lid of a Chipotle to-go bowl with no fingers. Contributors then movie themselves doing the motion and hashtag the problem title of their put up captions.

There often are not any winners in a TikTok problem, however hashtagging it would assist you to get extra followers or views as individuals discover you when looking out the hashtag.

To present you a fast thought of what collaborating in problem entails, here is a video of somebody doing the above-mentioned #ChipotleLidFlip problem:

A Few TikTok Takeaways

As you are brainstorming or filming your first movies, listed here are a couple of ideas that will help you create distinctive and fascinating posts:

  • Have enjoyable with the particular results. There are a ton of how to zest up your video, and audiences on TikTok count on it. So mess around and experiment with them.
  • Embrace the music. Most movies on the platform have some sort of music or sound impact within the background.
  • Movie a couple of movies with a number of pictures. This can make it really feel extra attention-grabbing and energetic.
  • Do not be afraid to indicate a lighter aspect or a humorousness. Individuals come to this platform to be entertained.
  • Use fashionable hashtags and check out a problem video. Then, embrace related hashtags in your put up caption so your video exhibits up when individuals search it.
  • Have a look at what different manufacturers are doing. Whereas your organization may not want to leap on TikTok simply but, movies posted by different manufacturers might encourage some concepts in your personal technique.

Sure, TikTok might look like a brand new, experimental platform proper now, nevertheless it is perhaps a fantastic device for participating and spreading consciousness to your youthful audiences later.

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