We all know TikTok is massive, however what are the numbers behind its success? A deeper look into who’s utilizing TikTok, how they’re interacting with content material, and why it has turn into a game-changer for manufacturers and creators reveals the true energy behind the platform’s success.
It’s not sufficient to simply observe tendencies on the floor—you need to perceive the numbers driving them. By digging into TikTok’s newest stats, you’ll be able to see precisely the way it’s shaping shopper conduct and why manufacturers are flocking to it.
With that in thoughts, listed below are some key TikTok statistics to get a clearer image of what’s occurring on the platform. These figures will assist form your TikTok technique this 2024.
TikTok demographics
1. TikTok has a rising person base
With over 1.582 billion month-to-month lively customers, TikTok’s attain is plain, and it’s turn into a hotspot for brand new tendencies to take off. From viral challenges to common sounds, TikTok usually units the stage for what’s trending on-line. Its large, engaged viewers makes it a key platform for companies trying to keep on high of the most recent cultural shifts and join with potential prospects.
2. TikTok’s person base in response to gender
As of July 2024, about 45.2% of TikTok’s world customers have been girls, whereas 54.8% have been males. This gender breakdown reveals TikTok’s broad enchantment throughout each genders, with a slight leaning towards male customers. This stability may replicate how TikTok’s content material caters to all kinds of pursuits, from leisure and training to life-style and hobbies.
3. Tiktok’s person base in response to age and gender
As of July 2024, TikTok’s world viewers consisted of about 16% girls and 19% males aged 18-24. Moreover, 15% of the platform’s customers have been girls aged 25-34, whereas males in the identical age group made up 19.1%.
TikTok utilization
4. Common utilization hours per 30 days
In 2023, customers globally spent a mean of 34 hours per 30 days on TikTok, demonstrating the platform’s deep person engagement. For companies, this prolonged time presents a useful alternative to seize consideration, construct model consciousness, and interact customers with common content material. The extra time customers spend on TikTok, the extra probabilities manufacturers have to attach by means of adverts, influencers, or natural posts.
5. TikTok customers’ intent
64% of customers share content material, 42% analysis merchandise, and 27% make purchases after watching TikTok movies. This highlights TikTok’s robust affect on shopper conduct, making it a robust platform for producing curiosity, driving analysis, and prompting purchases. Manufacturers can leverage this by creating content material that encourages these actions.
6. Customers use TikTok for deeper analysis
After discovering one thing on TikTok, 45% of customers proceed looking out for extra info throughout the app. For manufacturers, creating content material that sparks additional exploration can increase visibility and engagement, making TikTok a key a part of the shopper journey.
7. Younger customers search for native companies utilizing TikTok
62% of customers aged 18-24 use TikTok to seek out native companies, highlighting its worth past leisure. Native companies can faucet into this by creating content material that resonates with youthful audiences, providing a artistic and genuine option to join with close by prospects.
TikTok engagement
8. TikTok has a better engagement fee per follower
The typical model on TikTok has a 2.6% engagement fee per follower, 4 occasions larger than on Instagram and far more than Fb and Twitter. This exhibits TikTok’s energy in creating deeper interactions between manufacturers and customers. For companies, it affords a novel likelihood to attach with a extremely responsive viewers, making it a high platform for model progress.
9. Customers worth model interactions
78% of TikTok customers recognize when manufacturers interact with on a regular basis folks, not simply celebrities or influencers. This highlights TikTok’s concentrate on authenticity. For manufacturers, interacting with common customers builds belief and connection, making them seem extra approachable and relatable. This strategy can increase their repute and encourage real engagement, resulting in extra natural word-of-mouth advertising.
10. Manufacturers ought to use feedback to reply questions
74% of TikTok customers view the remark part as a useful area for manufacturers to reply buyer questions, highlighting the platform’s emphasis on interplay. By taking part in these discussions, manufacturers can construct belief and transparency by means of direct engagement. This real-time communication helps strengthen relationships, tackle buyer considerations, and create a extra personable picture, resulting in better satisfaction and loyalty.
11. Manufacturers ought to make use of video responses
72% of TikTok customers prefer it when manufacturers reply to feedback with a video. This exhibits how a lot the platform values creativity and engagement. For entrepreneurs, video replies are a good way to attach with customers in a extra private and interactive manner. It helps manufacturers present persona, reply questions extra dynamically, and stand out. Plus, video responses make manufacturers really feel extra approachable and might construct stronger relationships with their viewers.
TikTok content material
12. Three hashtags drive extra views
As of January 2024, the hashtag “fyp” had 55.4 trillion views, with “for you” at 31.7 trillion and “duet” at 3.5 trillion. These hashtags work nicely as a result of they align with TikTok’s algorithm, boosting the probabilities of posts displaying up on customers’ feeds.
Entrepreneurs can use these hashtags to get extra visibility. Including “fyp” or “for you” helps attain a much bigger viewers, whereas “duet” encourages person engagement and sharing, spreading content material even additional.
13. Storytelling is essential to extra engagement
56% of TikTok customers say storytelling on the platform feels essentially the most inclusive, displaying how TikTok helps various voices. For manufacturers, this implies specializing in storytelling of their content material is essential. Inclusive tales assist manufacturers join with a broader viewers, making their message extra relatable and genuine. Through the use of TikTok’s storytelling energy, companies can humanize their model and interact with customers who worth illustration.
14. Make audio tendencies your individual
88% of TikTok customers say sound is a key a part of their expertise, displaying simply how vital audio is for participating content material. Manufacturers can take a cue from creators who creatively adapt trending sounds to suit their message. Whether or not it’s by means of music, voiceovers, or parodies, utilizing common audio can increase relatability and interplay. For entrepreneurs, tapping into TikTok’s sound tradition could make campaigns extra memorable and enhance engagement by aligning with how customers expertise the platform.
TikTok promoting
15. TikTok’s promoting income is quickly rising
In 2024, TikTok’s advert income within the U.S. is anticipated to hit $11.01 billion, a giant soar from $5.96 billion in 2022. That’s a 184.4% enhance in simply two years, displaying TikTok’s rising energy as a high promoting platform. Extra manufacturers are seeing its potential to succeed in engaged audiences. This means that investing in TikTok adverts is a brilliant technique because the platform retains rising.
16. Entrepreneurs are investing extra in TikTok
This yr, 56% of entrepreneurs on TikTok are set to spice up their advert spending, making it the main platform for advert progress. The rising confidence in TikTok comes from its confirmed skill to have interaction customers and ship outcomes. For companies, this pattern alerts the significance of seizing TikTok’s rising affect to reinforce model visibility and join with audiences extra successfully.
17. Extra entrepreneurs are leaping on the TikTok prepare
Companies are noticing that integrating TikTok into their advertising methods might be important to staying aggressive and reaching new prospects. With 44% of entrepreneurs utilizing the platform this yr, it’s clear that TikTok is turning into a key participant in reaching extremely engaged audiences.
18. Customers are extra tolerant of TikTok adverts
A latest stat exhibits that 63% of customers nonetheless have a constructive view of TikTok adverts, staying per final yr. Not like on different platforms, customers discover TikTok adverts extra participating and fewer disruptive. This makes TikTok a terrific place for companies to create adverts that resonate with their viewers, with out the chance of being seen as intrusive.
19. TikTok suggestions drive purchases
In 2023, 14% of customers made weekly purchases and 15% purchased month-to-month primarily based on TikTok suggestions. This exhibits TikTok isn’t only for leisure; it’s shaping common shopping for habits. Companies can faucet into this through the use of TikTok as a robust software to drive constant gross sales by means of actual suggestions and viral tendencies.
20. TikTok might not be the perfect platform for B2B
Surprisingly, 52% of individuals see TikTok because the least efficient platform for video advertising, particularly for B2B manufacturers. This factors to the challenges B2B corporations face in connecting with the appropriate viewers on a platform dominated by consumer-focused content material. Whereas TikTok works nicely for B2C, B2B entrepreneurs would possibly have to rethink their strategy, specializing in creativity and relatability relatively than sticking to conventional company messaging.
21. The typical CPM for TikTok adverts
The typical CPM (price per thousand impressions) for TikTok adverts is round $3.21, making it a comparatively cost-effective platform for reaching a big viewers. This affordability could be enticing for manufacturers trying to maximize their advert spend.
22. The typical CTR for TikTok adverts
The typical CTR (click-through fee) on TikTok adverts is 0.84%. Whereas this may appear modest, it displays TikTok’s skill to generate engagement, particularly by means of its extremely visible and fascinating advert codecs.
23. The typical CR for TikTok adverts
The typical CR (conversion fee) is 0.46%, indicating that whereas customers might interact with adverts, changing them into actions like purchases or sign-ups might require additional optimization. Manufacturers can enhance this by fine-tuning their advert concentrating on and content material to raised resonate with TikTok’s viewers.
TikTok influencer advertising
24. TikTok is now the highest platform for influencer advertising
TikTok has turn into the highest platform for influencer advertising, with 69% of manufacturers utilizing it, beating Instagram (47%), YouTube (33%), and Fb (28%). This exhibits how efficient TikTok is for engagement by means of influencers, due to its viral potential and interactive content material. Manufacturers now see TikTok as a key platform for reaching audiences by means of real influencer partnerships, providing extra visibility and natural attain in comparison with conventional adverts.
25. TikTok delivers the best ROI
This yr, TikTok ranked as the highest platform for ROI in influencer advertising, with 50.1% of respondents selecting it. TikTok’s skill to create viral content material and construct actual connections with influencers retains it within the lead. Manufacturers aiming for higher ROI ought to think about prioritizing TikTok of their methods.
26. TikTok has the best influencer engagement charges
TikTok boasts spectacular engagement charges, with smaller accounts (1K-5K followers) hitting 15.04% and bigger accounts (over 1 million TikTok followers) nonetheless at a stable 10.53%. These numbers are exhausting to match on different platforms, displaying why manufacturers are flocking to TikTok. Whether or not partnering with micro-influencers or massive names, companies can rely on robust viewers interplay, serving to construct deeper connections and drive outcomes.
TikTok store
27. TikTok’s shopper spending continues to rise
In 2023, TikTok generated $3.8 billion in shopper spending, displaying its rising affect as a significant participant in eCommerce. Customers aren’t simply there for leisure—they’re prepared to purchase. For companies, this presents an enormous alternative to promote on to an engaged viewers.
28. Increasingly more customers buy from TikTok Store
Moreover, 23% of customers have made purchases by means of the TikTok Store, with a notable enhance amongst Gen Z (+9%). This highlights the rising recognition of in-app purchasing, notably for youthful audiences. Manufacturers can make the most of this by optimizing their presence within the TikTok Store to faucet into this direct buy pattern.
29. Magnificence and private care are the highest class
Magnificence & Private Care leads TikTok’s eCommerce platform, accounting for 22.50% of whole Gross Merchandise Worth (GMV), making it the highest class. Womenswear & Underwear (12.56%) and Menswear & Underwear (8.06%) observe intently. These stats give manufacturers perception into which classes resonate most with customers, providing an opportunity to maximise gross sales by specializing in these areas.
30. Magnificence and private care additionally drive essentially the most gross sales
Magnificence & Private Care additionally dominates TikTok Outlets, making up 18.65% of whole gross sales. Womenswear & Underwear (14.36%) and Meals & Drinks (6.96%) are additionally important contributors. For manufacturers, specializing in these top-performing classes can result in stronger gross sales and engagement on the platform.
Wrapping up
The newest TikTok statistics makes it abundantly clear why the platform is a best choice for manufacturers wanting to attach with younger, engaged customers. With over 1.582 billion month-to-month lively customers, primarily from Gen Z and Millennials, TikTok is ideal for tapping into viral tendencies and constructing robust, direct interactions. The platform’s excessive engagement charges, particularly when in comparison with others, present how highly effective artistic and genuine content material could be.
TikTok is altering the way in which manufacturers join with customers by means of influencer advertising and in-app purchasing. Storytelling, sound-driven content material, and video replies are just some tendencies serving to manufacturers stand out. Embracing TikTok’s fast-moving, artistic atmosphere gives you the possibility to seize consideration and see actual outcomes.
