Understanding YouTube’s international attain is important when you’re aiming to make an influence on-line. That is very true for entrepreneurs and content material creators. With thousands and thousands of customers logging in every day and YouTube’s advert income breaking data 12 months after 12 months, the platform is now a cornerstone of recent media.
The platform’s key statistics—overlaying all the things from person demographics to advert engagement—supply important insights. These numbers assist form methods, improve viewers connection, and drive significant outcomes. Whether or not you’re constructing a model or rising a channel, having a stable grasp of those numbers is important to navigating YouTube successfully.
YouTube utilization stats
YouTube is now a every day behavior for thousands and thousands across the globe. Let’s take a better take a look at the numbers that spotlight simply how integral YouTube has develop into in our on a regular basis lives.
YouTube is the second hottest platform
As of April 2024, YouTube boasts 2.504 billion month-to-month energetic customers, making it the second hottest social platform globally. This large person base positions the platform as a key participant in social media.
The variety of premium subscribers continues to extend
In February 2024, YouTube reached round 100 million paid subscribers throughout its Music and Premium companies. That is twice its subscriber base from the 50 million recorded in September 2021. This highlights the rising worth customers discover in YouTube’s premium choices. It additionally displays its increasing affect past simply free content material.
Month-to-month utilization varies per area
As of July 2024, customers all over the world spent about 29 hours every month on the YouTube cell app. Apparently, customers in Thailand topped the charts with a median of 49 hours and two minutes per thirty days. In the meantime these in Switzerland spent lower than 10 hours. In the USA, the common person clocked in round 26.21 hours per thirty days on the app.
India has essentially the most variety of YouTube customers
As of July 2024, India held the highest spot because the nation with the most important YouTube viewers, boasting about 476 million customers. The US got here in second with roughly 238 million viewers. Brazil ranked third, with 147 million customers tuning in to YouTube. In the meantime, the UK had round 55.7 million web customers interacting with the platform throughout this era.
YouTube demographics stats
Who’s actually behind all these views and likes? From age teams to gender and past, these demographic stats give us a clearer image of who’s spending their time on the platform.
Males stay the highest viewers
As of July 2024, about 54.3% of YouTube customers had been male, whereas feminine customers made up roughly 45.7% of the platform’s viewers. This slight male majority could also be attributed to the abundance of gaming, expertise, and sports-related movies, which historically appeal to a bigger male viewership.
The viewers skews male no matter age
In the identical interval, 12.1% of YouTube’s international viewers consisted of males aged 25 to 34, whereas ladies in the identical age group made up round 9.4%. Males aged 35 to 44 accounted for 9.8% of the platform’s whole viewers, with ladies in that age vary representing 8.1%. These figures spotlight the platform’s robust attraction amongst youthful and middle-aged adults.
YouTube visitors and engagement stats
On the subject of YouTube, the numbers converse for themselves. From the gadgets we use to tune in to the place on this planet we’re watching, let’s dive into the main points of who’s watching what, the place, and the way.
A slight dip in visitors
In July 2024, YouTube.com noticed a complete of 72.97 billion visits, marking a slight lower of 0.57% in comparison with June. Customers seen a median of seven.13 pages per go to, with a median go to period of 23 minutes and 58 seconds. The bounce charge for the month stood at 34.49%, indicating that somewhat over a 3rd of customers left the positioning after viewing just one web page.
Cell drives extra visitors
Within the first half of 2024, desktops accounted for 30.04% of visits to YouTube.com, whereas the bulk, 69.96%, got here from cell gadgets. This implies many favor consuming video content material on the go.
Site visitors, in line with system, varies by area
YouTube visitors confirmed vital variations throughout totally different nations and gadgets. In the USA, which contributed 15.56% of whole visits, 31.66% of customers accessed the platform through desktop, whereas 68.34% used cell gadgets.
South Korea, accounting for 10.08% of visits, had a strikingly low desktop utilization at 9.59%, with 90.41% of customers favoring cell entry. In the meantime, in India, which made up 7.76% of whole visits, 22.18% of customers accessed YouTube through desktop, and 77.82% used cell gadgets.
Engagement charges are highest for YouTube channels with 100K-1M followers
Channels with 100K-1M followers boast the best engagement charge at 3.47%. That is probably because of their established credibility and targeted content material. In the meantime, large influencers with over 1 million followers nonetheless preserve a powerful engagement charge of three.40%. Which means that at the same time as viewers measurement grows, these channels can maintain interplay.
However, smaller channels with 1K-5K followers wrestle extra, reaching solely a 1.90% engagement charge. This would possibly mirror the challenges of constructing a extremely engaged viewers on the earlier phases of channel development.
YouTube promoting stats
Some industries are spending huge bucks on YouTube advertisements, and it’s paying off. From cost-per-view (CPV) to retention charges, understanding which codecs and gadgets work finest may give your advertisements the sting they want.
YouTube advert income continues to extend
Within the first quarter of 2024, YouTube generated 8.1 billion U.S. {dollars} in international promoting income. It is a 21% improve from the primary quarter of 2023. This solidifies YouTube’s continued power and attraction throughout the digital promoting business.
YouTube leads, however multi-platform video methods rise
YouTube leads video advertising, trusted by 90% of entrepreneurs, adopted by Fb (86%), Instagram (79%), and LinkedIn (76%). This exhibits YouTube’s dominance, whereas Fb, Instagram, and LinkedIn additionally play key roles in reaching totally different audiences.
YouTube is essentially the most profitable video advertising platform
YouTube is the simplest video advertising platform, with 78% of entrepreneurs discovering success there. Fb video follows at 71%, then Instagram video (64%), webinars (61%), interactive video (60%), and Twitter/X video (60%). This probably displays YouTube’s broad attain and video-centric nature, making it a best choice for impactful advertising.
A major drop in CPV suggests improved effectivity
CPV decreased by 21.54% within the second quarter of 2024 in comparison with the second quarter of 2023. This can be because of higher marketing campaign monitoring and better client expenditures.
Seasonal shifts have an effect on view charges
The view charge dropped 13% from the primary quarter of 2024 to the second quarter, which can mirror a seasonal shift in viewer behaviors. Seasonal occasions similar to holidays could reduce individuals’s display screen time.
Mid-length video advertisements present robust efficiency
Mid-length video advertisements (16-Half-hour) had a 65.81% view charge and a 75% retention charge. Consequently, entrepreneurs ought to count on larger prices for these advertisements. Moreover, this size additionally has an advert size spend segmentation of 43%.
Single video advertisements supply balanced price and retention
Within the 2nd quarter of 2024, single video advertisements had a 53% view charge and a median finances of 1100+. This gives a greater steadiness between advert price and retention charges. This can be because of better relevance, much less viewer fatigue, or extra targeted messaging.
Cell vs. pill: Retention and engagement
Cell gadgets had a 42% view charge, whereas tablets trailed barely behind at 39%. Cell held its personal with 51% advert retention, however tablets took the lead in retention at 52%. Compelling video creatives are essential to maintain cell customers engaged—much less display screen actual property means extra distractions.
Linked TVs dominate
Linked TVs (CTVs) had been the MVPs this quarter, main with a 66% advert retention charge and a 64% view charge. Clearly, individuals like watching advertisements once they’re on an enormous display screen. Desktop wasn’t far behind, with a 57% advert retention and a 52% view charge.
Value effectivity improves throughout cell and CTV platforms
Cell gadgets managed to cut back total prices by 3% this quarter. However CTVs stole the highlight as essentially the most cost-efficient platform—prices had been 5% decrease than final quarter, with a formidable 20% enchancment. This probably outcomes from improved focusing on precision and higher advert supply on CTV platforms
Advert view charges in line with business
Leisure continues to dominate, with a view charge improve to 70% in Q2 2024, sustaining its high place. Enterprise and finance additionally noticed an uptick to 68%, whereas Meals (CPG) considerably improved from 48% to 61%. The automotive and grownup beverage industries additionally posted stable positive aspects, rising to 63% and 58%, respectively.
In the meantime, healthcare and insurance coverage struggled barely, dropping from 45% to 53%. Pictures Publishing and artwork remained the bottom at 38%.
Leisure, enterprise, and finance probably maintained excessive view charges because of sustained viewers curiosity and efficient content material methods
CPV modifications per business
Most industries benefited from lowered Value Per View (CPV) in the course of the second quarter of 2024. Pictures Publishing & Artwork noticed essentially the most vital drop with a 29% discount. The science and expertise and Enterprise and finance sectors additionally skilled decreased CPVs by 27% and eight%, respectively. Electronics skilled a 12% decline, attributed to hyper-personalized advert experiences.
Nonetheless, not all industries noticed a lower. The automotive and Meals (CPG) sectors truly noticed CPV will increase of 20% and 32%, respectively.
YouTube video codecs stats
On the subject of YouTube, video format could make all of the distinction in capturing your viewers’s consideration. Sure codecs constantly outperform others, resonating extra with viewers and driving larger engagement. This information may help you tailor your content material to maximise its influence and attain on the platform.
The main YouTube video format in 2024 by video views
Within the first quarter of 2024, YouTube Shorts trailed behind long-form movies when it comes to common views. That is regardless of their rising reputation. On common, short-format movies on YouTube garnered about 650 views. In the meantime their long-form counterparts carried out higher, pulling in 1,500 views on common. This means that whereas Shorts are partaking, conventional, longer movies proceed to draw a bigger audiences.
Engagement with YouTube Shorts and movies in 2024, based mostly on account measurement
The engagement charge is one other story, nonetheless. Within the first quarter of 2024, big YouTube accounts (with over 50,000 followers) noticed a transparent choice for short-format content material. They boast an engagement charge of 6.2%. In stark distinction, their long-format movies solely managed a 1.72% engagement charge.
The development was comparable, although much less pronounced, for Medium YouTube accounts (with 2,001 to 10,000 followers). These accounts reported almost 3% engagement on their Brief Movies. In the meantime, their lengthy movies solely had a 0.15% engagement charge.
These numbers recommend that viewers more and more favor fast, simply consumable movies. That is presumably because of shorter consideration spans and the rise of platforms emphasizing short-form content material.
Most subscribed YouTube channels
Realizing who the highest YouTube channels are offers you a transparent image of who’s actually making waves on the platform. This perception can information your strategy to collaborating with these channels and in addition clue you in on what sorts of content material are trending.
1st place – MrBeast
- Subscribers: 311 million
- Whole Views: 57,188,672,911
MrBeast continues to dominate YouTube, holding the highest spot. This channel stays the chief with the best engagement and exhibits no indicators of slowing down.
2nd place – T-Sequence
- Subscribers: 272 million
- Whole Views: 263,537,804,055
T-Sequence maintains its robust place because the second hottest YouTube channel. It stays steady in second place, displaying neither an increase nor a fall within the rankings.
third place – YouTube Films
- Subscribers: 272 million
- Whole Views: 263,537,804,055
YouTube Films holds its floor in third place. With out particular view information, its constant presence suggests a steady, if not rising, viewers.
4th place – Cocomelon – Nursery Rhymes
- Subscribers: 180 million
- Whole Views: 186,629,925,185
Cocomelon – Nursery Rhymes has dropped to fourth place. Regardless of its monumental reputation amongst youthful audiences, it has skilled a slight decline within the rankings.
fifth place – SET India
- Subscribers: 176 million
- Whole Views: 168,769,362,926
SET India holds onto the fifth spot. Though its rating has not modified, the channel continues to draw an unlimited variety of viewers, solidifying its place within the high 5.
Remaining ideas
These numbers present YouTube’s rising influence in digital promoting and content material creation. With retail and media industries main the way in which, it’s clear that investing in YouTube can carry vital returns.
Whether or not you’re aiming to enhance your advert campaigns or content material technique, these insights are essential. Use them to sharpen your strategy, improve engagement, and make an even bigger influence on YouTube.
