Understanding YouTube’s world attain is important in the event you’re aiming to make an affect on-line. That is very true for entrepreneurs and content material creators. With tens of millions of customers logging in every day and YouTube’s advert income breaking information yr after yr, the platform is now a cornerstone of recent media.
The platform’s key statistics—masking the whole lot from consumer demographics to advert engagement—provide important insights. These numbers assist form methods, improve viewers connection, and drive significant outcomes. Whether or not you’re constructing a model or rising a channel, having a stable grasp of those numbers is important to navigating YouTube successfully.
YouTube utilization
YouTube is now a every day behavior for tens of millions across the globe. Let’s take a more in-depth have a look at the numbers that spotlight simply how integral YouTube has turn into in our on a regular basis lives.
YouTube is the second hottest platform
As of April 2024, YouTube boasts 2.504 billion month-to-month lively customers, making it the second hottest social platform globally. This huge consumer base positions the platform as a key participant in social media.
The variety of premium subscribers continues to extend
In February 2024, YouTube reached round 100 million paid subscribers throughout its Music and Premium providers. That is twice its subscriber base from the 50 million recorded in September 2021. This highlights the rising worth customers discover in YouTube’s premium choices. It additionally displays its increasing affect past simply free content material.
Month-to-month utilization varies per area
As of July 2024, customers all over the world spent about 29 hours every month on the YouTube cell app. Curiously, customers in Thailand topped the charts with a median of 49 hours and two minutes monthly. In the meantime these in Switzerland spent lower than 10 hours. In america, the typical consumer clocked in round 26.21 hours monthly on the app.
India has essentially the most variety of YouTube customers
As of July 2024, India held the highest spot because the nation with the most important YouTube viewers, boasting about 476 million customers. The USA got here in second with roughly 238 million viewers. Brazil ranked third, with 147 million customers tuning in to YouTube. In the meantime, the UK had round 55.7 million web customers interacting with the platform throughout this era.
YouTube demographics
Who’s actually behind all these views and likes? From age teams to gender and past, these demographic stats give us a clearer image of who’s spending their time on the platform.
Males stay the highest viewers
As of July 2024, about 54.3% of YouTube customers had been male, whereas feminine customers made up roughly 45.7% of the platform’s viewers. This slight male majority could also be attributed to the abundance of gaming, expertise, and sports-related movies, which historically entice a bigger male viewership.
The viewers skews male no matter age
In the identical interval, 12.1% of YouTube’s world viewers consisted of males aged 25 to 34, whereas girls in the identical age group made up round 9.4%. Males aged 35 to 44 accounted for 9.8% of the platform’s whole viewers, with girls in that age vary representing 8.1%. These figures spotlight the platform’s sturdy enchantment amongst youthful and middle-aged adults.
YouTube visitors and engagement
On the subject of YouTube, the numbers communicate for themselves. From the gadgets we use to tune in to the place on the planet we’re watching, let’s dive into the main points of who’s watching what, the place, and the way.
A slight dip in visitors
In July 2024, YouTube.com noticed a complete of 72.97 billion visits, marking a slight lower of 0.57% in comparison with June. Customers seen a median of seven.13 pages per go to, with a median go to period of 23 minutes and 58 seconds. The bounce charge for the month stood at 34.49%, indicating that a bit over a 3rd of customers left the positioning after viewing just one web page.
Cell drives extra visitors
Within the first half of 2024, desktops accounted for 30.04% of visits to YouTube.com, whereas the bulk, 69.96%, got here from cell gadgets. This implies many want consuming video content material on the go.
Site visitors, in response to system, varies by area
YouTube visitors confirmed important variations throughout totally different nations and gadgets. In america, which contributed 15.56% of whole visits, 31.66% of customers accessed the platform by way of desktop, whereas 68.34% used cell gadgets.
South Korea, accounting for 10.08% of visits, had a strikingly low desktop utilization at 9.59%, with 90.41% of customers favoring cell entry. In the meantime, in India, which made up 7.76% of whole visits, 22.18% of customers accessed YouTube by way of desktop, and 77.82% used cell gadgets.
Engagement charges are highest for YouTube channels with 100K-1M followers
Channels with 100K-1M followers boast the best engagement charge at 3.47%. That is probably as a consequence of their established credibility and targeted content material. In the meantime, huge influencers with over 1 million followers nonetheless preserve a powerful engagement charge of three.40%. Because of this whilst viewers measurement grows, these channels can maintain interplay.
However, smaller channels with 1K-5K followers battle extra, attaining solely a 1.90% engagement charge. This would possibly replicate the challenges of constructing a extremely engaged viewers on the earlier phases of channel development.
YouTube promoting
Some industries are spending large bucks on YouTube advertisements, and it’s paying off. From cost-per-view (CPV) to retention charges, understanding which codecs and gadgets work finest can provide your advertisements the sting they want.
YouTube advert income continues to extend
Within the first quarter of 2024, YouTube generated 8.1 billion U.S. {dollars} in world promoting income. This can be a 21% improve from the primary quarter of 2023. This solidifies YouTube’s continued power and enchantment inside the digital promoting trade.
YouTube leads, however multi-platform video methods rise
YouTube leads video advertising and marketing, trusted by 90% of entrepreneurs, adopted by Fb (86%), Instagram (79%), and LinkedIn (76%). This reveals YouTube’s dominance, whereas Fb, Instagram, and LinkedIn additionally play key roles in reaching totally different audiences.
YouTube is essentially the most profitable video advertising and marketing platform
YouTube is the best video advertising and marketing platform, with 78% of entrepreneurs discovering success there. Fb video follows at 71%, then Instagram video (64%), webinars (61%), interactive video (60%), and Twitter/X video (60%). This probably displays YouTube’s broad attain and video-centric nature, making it a best choice for impactful advertising and marketing.
A big drop in CPV suggests improved effectivity
CPV decreased by 21.54% within the second quarter of 2024 in comparison with the second quarter of 2023. This can be as a consequence of higher marketing campaign monitoring and better shopper expenditures.
Seasonal shifts have an effect on view charges
The view charge dropped 13% from the primary quarter of 2024 to the second quarter, which can replicate a seasonal shift in viewer behaviors. Seasonal occasions akin to holidays could reduce folks’s display screen time.
Mid-length video advertisements present sturdy efficiency
Mid-length video advertisements (16-Half-hour) had a 65.81% view charge and a 75% retention charge. Because of this, entrepreneurs ought to count on greater prices for these advertisements. Moreover, this size additionally has an advert size spend segmentation of 43%.
Single video advertisements provide balanced price and retention
Within the 2nd quarter of 2024, single video advertisements had a 53% view charge and a median funds of 1100+. This gives a greater steadiness between advert price and retention charges. This can be as a consequence of higher relevance, much less viewer fatigue, or extra targeted messaging.
Cell vs. pill: Retention and engagement
Cell gadgets had a 42% view charge, whereas tablets trailed barely behind at 39%. Cell held its personal with 51% advert retention, however tablets took the lead in retention at 52%. Compelling video creatives are essential to maintain cell customers engaged—much less display screen actual property means extra distractions.
Linked TVs dominate
Linked TVs (CTVs) had been the MVPs this quarter, main with a 66% advert retention charge and a 64% view charge. Clearly, folks like watching advertisements once they’re on a giant display screen. Desktop wasn’t far behind, with a 57% advert retention and a 52% view charge.
Price effectivity improves throughout cell and CTV platforms
Cell gadgets managed to scale back general prices by 3% this quarter. However CTVs stole the highlight as essentially the most cost-efficient platform—prices had been 5% decrease than final quarter, with a formidable 20% enchancment. This probably outcomes from improved focusing on precision and higher advert supply on CTV platforms
Advert view charges in response to trade
Leisure continues to dominate, with a view charge improve to 70% in Q2 2024, sustaining its prime place. Enterprise and finance additionally noticed an uptick to 68%, whereas Meals (CPG) considerably improved from 48% to 61%. The automotive and grownup beverage industries additionally posted stable beneficial properties, rising to 63% and 58%, respectively.
In the meantime, healthcare and insurance coverage struggled barely, dropping from 45% to 53%. Pictures Publishing and artwork remained the bottom at 38%.
Leisure, enterprise, and finance probably maintained excessive view charges as a consequence of sustained viewers curiosity and efficient content material methods
CPV adjustments per trade
Most industries benefited from decreased Price Per View (CPV) through the second quarter of 2024. Pictures Publishing & Artwork noticed essentially the most important drop with a 29% discount. The science and expertise and Enterprise and finance sectors additionally skilled decreased CPVs by 27% and eight%, respectively. Electronics skilled a 12% decline, attributed to hyper-personalized advert experiences.
Nevertheless, not all industries noticed a lower. The automotive and Meals (CPG) sectors truly noticed CPV will increase of 20% and 32%, respectively.
YouTube video codecs
On the subject of YouTube, video format could make all of the distinction in capturing your viewers’s consideration. Sure codecs constantly outperform others, resonating extra with viewers and driving greater engagement. This knowledge may also help you tailor your content material to maximise its affect and attain on the platform.
The main YouTube video format in 2024 by video views
Within the first quarter of 2024, YouTube Shorts trailed behind long-form movies when it comes to common views. That is regardless of their rising recognition. On common, short-format movies on YouTube garnered about 650 views. In the meantime their long-form counterparts carried out higher, pulling in 1,500 views on common. This means that whereas Shorts are partaking, conventional, longer movies proceed to draw a bigger audiences.
Engagement with YouTube Shorts and movies in 2024, based mostly on account measurement
The engagement charge is one other story, nonetheless. Within the first quarter of 2024, large YouTube accounts (with over 50,000 followers) noticed a transparent choice for short-format content material. They boast an engagement charge of 6.2%. In stark distinction, their long-format movies solely managed a 1.72% engagement charge.
The development was comparable, although much less pronounced, for Medium YouTube accounts (with 2,001 to 10,000 followers). These accounts reported practically 3% engagement on their Quick Movies. In the meantime, their lengthy movies solely had a 0.15% engagement charge.
These numbers counsel that viewers more and more want fast, simply consumable movies. That is presumably as a consequence of shorter consideration spans and the rise of platforms emphasizing short-form content material.
Most subscribed YouTube channels
Understanding who the highest YouTube channels are provides you a transparent image of who’s actually making waves on the platform. This perception can information your method to collaborating with these channels and in addition clue you in on what sorts of content material are trending.
1st place – MrBeast
- Subscribers: 311 million
- Whole Views: 57,188,672,911
MrBeast continues to dominate YouTube, holding the highest spot. This channel stays the chief with the best engagement and reveals no indicators of slowing down.
2nd place – T-Collection
- Subscribers: 272 million
- Whole Views: 263,537,804,055
T-Collection maintains its sturdy place because the second hottest YouTube channel. It stays secure in second place, displaying neither an increase nor a fall within the rankings.
third place – YouTube Motion pictures
- Subscribers: 272 million
- Whole Views: 263,537,804,055
YouTube Motion pictures holds its floor in third place. With out particular view knowledge, its constant presence suggests a secure, if not rising, viewers.
4th place – Cocomelon – Nursery Rhymes
- Subscribers: 180 million
- Whole Views: 186,629,925,185
Cocomelon – Nursery Rhymes has dropped to fourth place. Regardless of its monumental recognition amongst youthful audiences, it has skilled a slight decline within the rankings.
fifth place – SET India
- Subscribers: 176 million
- Whole Views: 168,769,362,926
SET India holds onto the fifth spot. Though its rating has not modified, the channel continues to draw an enormous variety of viewers, solidifying its place within the prime 5.
Remaining ideas
These numbers present YouTube’s rising affect in digital promoting and content material creation. With retail and media industries main the best way, it’s clear that investing in YouTube can deliver important returns.
Whether or not you’re aiming to enhance your advert campaigns or content material technique, these insights are essential. Use them to sharpen your method, improve engagement, and make a much bigger affect on YouTube.
