As soon as generally known as an app for viral dances and humorous movies, TikTok has rapidly developed into some of the common social media platforms. The app surpassed over 1.5 billion customers in 2024, with its second-largest viewers within the US.
TikTok influencers are a serious piece of the app’s success. The influencer advertising and marketing business is anticipated to hit $24 billion this yr. In case you’re on the lookout for influencers to companion with, this text may help level you in the best course.
Under, we’ve compiled an inventory of the highest TikTok influencers total and throughout area of interest industries like health, trend and wonder.
Who’re TikTok influencers?
TikTok influencers are creators which have a large, engaged following on the platform. They’ve mastered the artwork of holding hundreds of thousands of customers glued to their screens with their artistic, short-form video content material and genuine, relatable personalities.
For manufacturers, TikTok influencer advertising and marketing affords an enormous alternative to attach with their target market. Manufacturers can companion with creators in varied methods, resembling via sponsored movies, product placements or branded challenges.
Prime TikTok influencers total
Let’s have a look at a number of the greatest influencers on TikTok. These creators are making waves on the platform with viral-worthy and progressive content material that’s received hundreds of thousands of individuals scrolling.
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1. Charli D’Amelio
Charli D’Amelio, a teen from Connecticut, skyrocketed to fame together with her infectious dance movies and rapidly turned TikTok’s most-followed creator.
Charli’s down-to-earth persona and relatable content material resonate extremely with Gen Z. Her meteoric rise has made her a cultural icon and go-to collaborator for every kind of manufacturers. Dunkin’ Donuts even named a drink after her in September 2020.
2. Khaby Lame
Khaby Lame’s wordless, deadpan reactions to overly difficult “life hacks” struck comedy gold on TikTok. The Senegalese-Italian creator’s expressive face and signature hand gestures that want no translation have propelled him into world stardom.
Khaby’s rise from manufacturing facility employee to social media sensation is actually inspiring and proves TikTok’s energy to launch sudden careers. His common (and silent) humor has led to collaborations with main worldwide manufacturers, together with Hugo Boss, Samsung and P&G.
3. Addison Rae
From Louisiana cheerleader to TikTok sensation, Addison Rae has captivated hundreds of thousands together with her stylish dance movies and lip-syncs since 2019. Her bubbly and genuine persona shines via in each publish, and makes her followers really feel like they’re hanging out with a pal.
Outdoors of TikTok, Addison has launched a profitable make-up line and ventured into performing, proving she’s greater than a fleeting pattern—she’s a full-fledged leisure model.
4. Bella Poarch
Bella Poarch’s lip-syncing movies captivated TikTok customers worldwide. The Filipino-American Navy veteran has since channeled her huge following right into a budding music profession.
Bella’s candy demeanor, mixed together with her edgy aesthetic, creates a novel persona that resonates with hundreds of thousands. Her openness about her struggles with despair and PTSD has additionally made her a psychological well being advocate for her younger fanbase.
5. Zach King
Zach King’s mind-bending “digital magic” movies blur the road between actuality and phantasm. This movie college grad applies his technical expertise to create brief, family-friendly content material that leaves viewers scratching their heads.
Zach’s creativity and recognition extends past TikTok, with profitable YouTube and Instagram presences, high-profile model partnerships, characteristic movie appearances and even a number of kids’s books beneath his belt.
6. Spencer X
Spencer X (Spencer Polanco Knight) brings the area of interest artwork of beatboxing to TikTok. His specialty lies in rapid-fire vocal percussion expertise, typically mixed with comedy and music collabs.
Past collaborations with main artists, Spencer has ventured into unique music manufacturing the place he blends his beatboxing expertise with extra conventional music to create a novel sound.
7. Loren Grey
Loren Grey was one of many first influencers on TikTok (generally known as musical.ly on the time.) Her declare to fame have been lip-sync movies on stylish songs, however her trend sense, make-up and glimpses into her private life is what has stored her huge fanbase hooked until now.
Loren has additionally turn into an advocate for psychological well being consciousness, brazenly discussing her experiences with anxiousness and inspiring followers to hunt assist when wanted.
8. MrBeast (Jimmy Donaldson)
Jimmy Donaldson, aka MrBeast, revolutionized YouTube along with his big-budget stunts and money giveaways. His TikTok presence serves up bite-sized variations of his larger-than-life content material.
Jimmy’s entrepreneurial spirit extends to his ghost kitchen burger chain and philanthropy, which incorporates huge environmental initiatives like #TeamTrees. The truth is, his progressive content material has impressed a brand new era of creators and redefined what’s doable in social media area.
9. Avani Gregg
Avani Gregg first caught TikTok’s consideration together with her unimaginable clown make-up transformations. Since then, she’s diversified into dance, comedy and way of life content material.
Avani’s performing chops landed her a task within the internet sequence “Rooster Ladies,” and he or she has even parlayed her make-up expertise right into a collaboration with Morphe cosmetics.
10. Burak Özdemir
Burak Özdemir, higher generally known as CZN Burak, cooks up a storm on TikTok along with his artistic culinary creations. This Turkish chef and restaurateur is legendary for his cheerful face whereas making ready huge parts of Mediterranean cusine.
Burak’s healthful content material and charitable works have earned him followers from all around the world. His movies typically spotlight conventional Turkish cooking strategies and substances, serving as a type of culinary diplomacy that bridges cultures via meals.
11. Josh Richards
Josh Richards rose to TikTok fame as a member of the now-defunct Sway Home collective. This Canadian creator has since pivoted to entrepreneurship, co-founding the vitality drink Ani Power and expertise administration agency TalentX Leisure.
Josh persistently posts on a regular basis, humorous content material for his followers that retains him related on TikTok. He’s additionally turn into an advocate for accountable social media use, and sometimes speaks concerning the significance of monetary literacy for younger creators.
12. Lucas and Marcus
Twins Lucas and Marcus Dobre took their gymnastics background to TikTok, wowing viewers with synchronized flips and stunts. The brothers’ goofy personalities are the spotlight of their comedy skits and challenges.
Past social media, the Dobre Twins have expanded into music, merchandise and reside performances, and have constructed a model round their sibling dynamic. Their content material typically consists of their complete household—exhibiting the sturdy bonds and help system behind their success.
13. Brent Rivera
Brent Rivera is understood for his boyish allure and self-deprecating humor. His journey from Vine to YouTube to TikTok is a good instance of how expert and adaptable he’s relating to constructing a profession in social media.
Brent’s movies typically characteristic his sister Lexi and a rotating forged of buddies in his sketches. He’s additionally ventured into performing and co-founded the expertise incubator Amp Studios.
Prime TikTok health influencers
14. Demi Bagby
Demi Bagby’s jaw-dropping feats of power and agility have made her a TikTok health sensation. After overcoming a extreme cheerleading damage, she dove into CrossFit and calisthenics.
She now creates content material that evokes folks to push their bodily limits—and have enjoyable doing it. Her movies embrace artistic exercises that always incorporate on a regular basis objects and places.
15. Antonie Lokhorst
Antonie Lokhorst brings his skilled physiotherapy experience to TikTok, the place he affords science-backed health recommendation and damage prevention tricks to the common viewer.
Antonie’s TikTok content material strikes a steadiness between academic and entertaining. For instance, he typically debunks frequent health myths and gives modifications for workout routines. This makes his content material precious for each newbies and superior health fans.
16. Shiv Wilson
Shiv Wilson, an expert soccer participant and health teacher, is a well-liked influencer on TikTok together with her no-nonsense health recommendation and high-level teaching expertise.
Her TikTok account, Wilsoncoaching, options exercise routines and dietary suggestions which have attracted over 1 million followers. Shiv’s twin profession as an athlete and influencer uniquely positions her to encourage a large viewers.
17. Jesse James West
Jesse James West’s health journey from skinny teen to shredded influencer has impressed hundreds of thousands of individuals on TikTok. His content material is a mixture of informative exercise tutorials and day-in-the-life vlogs that supply a glimpse into his fitness-centric way of life.
Jesse’s relatability and transparency about his personal struggles make health really feel attainable for his predominantly younger male viewers. He incessantly collaborates with different health influencers, offering diverse views and holding his content material recent and fascinating.
18. Ulisses
Ulisses Jr. is a bodybuilding professional whose sculpted muscle tissues and sensible exercise suggestions have garnered a large following. He shares every thing from vitamin recommendation to posing tutorials on TikTok, and his content material targets each informal gym-goers and aspiring bodybuilders.
His movies additionally typically spotlight the self-discipline required for bodybuilding, and provide a glimpse into the rigorous coaching and weight loss program regimens {of professional} athletes.
Prime TikTok trend influencers
19. Knowledge Kaye
Knowledge Kaye, dubbed the “best-dressed man on TikTok,” is understood for showcasing his impeccable model and artistic outfits on the platform. Born in Nigeria and raised in Texas, Knowledge began his TikTok journey in 2020 and rapidly rose to fame.
His content material blends excessive trend with streetwear, making trend accessible and enjoyable. Knowledge has additionally collaborated with luxurious manufacturers like Dior, Fendi and Coach, and is signed with IMG Fashions.
20. Brittany Xavier
Brittany Xavier went from trend running a blog to creating TikTok movies round her stylish, minimalist trend aesthetic. With a concentrate on sustainable trend, she excels at creating capsule wardrobes and styling versatile items in a number of methods.
What’s particular about Brittany’s content material is that it demystifies excessive trend for the common joe. She’s nice at exhibiting followers the best way to incorporate runway developments into on a regular basis appears.
21. Chriselle Lim
Chriselle Lim leverages her years of trend business expertise to share model recommendation on TikTok. This entrepreneur and mother of two covers every thing from workwear to mom-friendly trend.
Chriselle’s polished, skilled aesthetic and recommendations on constructing a timeless wardrobe resonate with ladies balancing careers and household life. She additionally shares insights into the enterprise facet of trend, the place she affords precious recommendation for aspiring entrepreneurs within the business.
22. Carla Rockmore
Carla Rockmore is a trend influencer based mostly in Dallas, Texas, and is sometimes called the “real-life Carrie Bradshaw” by followers on TikTok. Her daring, maximalist model and designer assortment evokes folks of all ages—particularly 50+—to specific themselves via trend.
Carla’s movies typically characteristic classic and second-hand finds to advertise sustainable trend and the artwork of curating a novel private model.
23. Leonie Hanne
Leonie Hanne offers TikTok customers a peek into the world of excessive trend and luxurious journey. Her account is a whirlwind of designer outfits, trend week protection and glamorous locations.
Leonie’s content material gives each aspirational eye sweet and sensible styling suggestions. She incessantly collaborates with luxurious manufacturers, posting unique BTS of the style business’s most coveted occasions.
Prime TikTok make-up and wonder influencers
24. Mari Maria
Mari Maria is a Brazilian magnificence influencer identified for her vibrant and transformative make-up tutorials. Her TikTok content material ranges from on a regular basis glam to avant-garde creations that put her artistic expertise within the highlight.
Mari typically options her personal make-up line, Mari Maria Make-up, in her movies. Her bilingual content material in Portuguese and English has additionally helped her construct a world following.
25. Abby Roberts
Abby Roberts’ artsy make-up transformations have attracted greater than 15 million followers on TikTok. This younger British artist creatively pushes the boundaries of make-up, typically incorporating issues like glue, prosthetics and particular results to create actually distinctive content material.
Abby has collaborated with main magnificence manufacturers and celebrities all through her social media profession. Her objective is to assist viewers see cosmetics as a type of inventive expression past on a regular basis magnificence.
26. Mikayla Nogueira
Mikayla Nogueira’s genuine, unfiltered method to magnificence content material has gained her hundreds of thousands of followers. Her sturdy Boston accent and trustworthy product evaluations lower via the noise of overly polished influencers.
Mikayla’s journey from Ulta worker to magnificence celebrity resonates with followers who respect her relatability and experience. She’s additionally an advocate for physique positivity and psychological well being consciousness, and sometimes makes use of her platform to debate vital points past make-up.
27. Huda Magnificence
Huda Kattan, the founding father of Huda Magnificence, is among the greatest and oldest social media magnificence influencers on this planet. Whereas she initially began with a weblog and YouTube channel, she now has a large presence on nearly all main platforms, together with TikTok.
Her content material is a mixture of product demos, skincare routines, magnificence suggestions and behind-the-scenes glimpses into working a worldwide magnificence empire.
Huda’s enterprise savvy persona and make-up artistry make her a revered determine within the magnificence neighborhood. She typically makes use of her platform to advertise range within the magnificence business and help rising make-up artists and entrepreneurs.
28. NikkieTutorials
Nikkie de Jager, identified on-line as NikkieTutorials, brings her YouTube fame {and professional} make-up artistry to TikTok. Her make-up transformations translate completely to the platform’s short-form format.
Nikkie’s ability, humor and advocacy for LGBTQ+ rights have cemented her standing as a magnificence business icon. She incessantly collaborates with celebrities and fellow creators, and brings her signature glamorous model to a variety of appears and challenges.
29. Dr. Shah
Dr. Muneeb Shah, a dermatologist higher generally known as @dermdoctor, cuts via skincare misinformation on TikTok. He affords evidence-based recommendation on zits therapies, anti-aging and solar safety, typically duetting with different creators to fact-check claims.
Dr. Shah’s pleasant persona and medical experience make advanced skincare science simpler to know. He additionally discusses extra critical dermatological situations, resembling elevating consciousness about pores and skin most cancers prevention and the significance of normal pores and skin checks.
Discover the best TikTok influencers on your model
This record affords a snapshot of right this moment’s prime TikTok influencers. But when there’s one factor we find out about social media, it’s that it’s continuously altering—and TikTok is not any completely different.
In case you’re a model seeking to collaborate, it’s all the time value holding an eye fixed out for rising expertise, particularly in your area of interest. The truth is, microinfluencers with smaller however extremely engaged followings typically ship a lot larger ROI than larger influencers with hundreds of thousands of followers.
Discovering influencers that align along with your model could be difficult, particularly with out the best instruments. Tagger by Sprout Social may help you streamline the method from begin to end with good options for filtering, connecting with and managing influencers.
Be taught extra about how one can construct highly effective influencer advertising and marketing campaigns and keep on prime of your technique throughout TikTok and different social media platforms.
