You’ve created an in depth listing of individuals you need to work with in your influencer advertising and marketing marketing campaign and now it’s time to begin sending out emails. However with so many individuals to attach with, influencer outreach is time-consuming, particularly when you’re manually drafting emails from scratch. That’s why we suggest utilizing influencer outreach e mail templates to shave off drafting time in your inbox and enhance your probabilities of forming new relationships.
On this article, we’ll present you how one can use an influencer outreach e mail template and finest practices to comply with earlier than you ship your pitch. And we’ll share a number of templates you need to use to hurry up your outreach course of.
What’s an influencer advertising and marketing template?
An influencer advertising and marketing template is a pre-formatted, reusable framework used to streamline communication between manufacturers and influencers. Influencer outreach e mail templates are widespread, however direct messages are commonplace as effectively.
Templates scale back the hassle of writing from scratch with out sacrificing authenticity. As an alternative of writing a message from nothing, you’re constructing off a template and tailoring it to the precise influencer and marketing campaign. The first aim of an influencer advertising and marketing template is to facilitate cohesive, compelling communication in the course of the outreach course of.
use influencer advertising and marketing templates
Influencer outreach templates are your secret weapon for sustaining a constant message, tone and elegance throughout your communications with influencers. By establishing knowledgeable and constant strategy, templates assist improve model notion and reinforce a constructive picture, strengthening model recognition and belief.
Influencer outreach templates additionally offer you a robust basis, enabling you to deal with personalization for more practical outreach and higher engagement. For instance, sharing the precise cause you’re reaching out reveals you worth the influencer’s experience and work, making it extra doubtless that they’ll conform to collaborate with you.
However to benefit from the advantages of influencer advertising and marketing templates, it’s worthwhile to know how one can discover the appropriate influencers earlier than pursuing any outreach. Slim down your search by utilizing instruments that present influencer databases like Tagger, Sprout Social’s influencer advertising and marketing platform.
What to do earlier than sending an influencer outreach e mail or DM
Let’s overview the 4 must-do steps to finish earlier than sending an influencer outreach e mail or DM.
1. Replace your model profiles
Would you attain out to an influencer that hasn’t posted in a yr or doesn’t preserve their presence on social media? In all probability not. The identical goes for influencers accepting model partnerships. The 2024 State of Influencer Advertising and marketing Report discovered that almost all influencers (93%) agree the standard of a model’s current social content material impacts whether or not they comply with collaborate. Make it straightforward for influencers to determine worthwhile alternatives to work collectively by protecting your model accounts updated.
2. Get to know the influencer’s content material
Do your due diligence by researching influencers and getting conversant in their content material.
How does their content material and viewers align along with your model? What sort of content material do they sometimes publish? What are their values and passions? Throughout your analysis, take note of their earlier collaborations and sponsored posts to get an thought of their previous work and efficiency. After getting understanding of the influencers you need to work with, you possibly can tailor your e mail to their pursuits and make a connection that feels real and genuine. Influencer-brand partnerships are evolving, and displaying you worth their work and experience can enhance your probabilities of them agreeing to accomplice along with your model.
3. Have interaction out of your model accounts
As an alternative of going straight for a chilly name, begin with a heat up by partaking with the influencer’s content material out of your model accounts. Doing this may get what you are promoting on their radar and plant a seed for preliminary outreach.
4. Learn over the out there partnership info
Influencers–particularly macro and mega influencers—normally have a most popular technique of communication. Decide if it’s worthwhile to ship a DM or e mail to the influencer instantly, or if it’s worthwhile to contact their administration firm or agent—yow will discover these by their web site or social bio. Utilizing their most popular communication kind makes certain your outreach will get to the appropriate recipient.
7 influencer outreach templates
Listed here are 5 customizable influencer outreach templates that may be tailor-made to varied platforms and industries. A number of the templates are written for e mail, however could be repurposed for DM as effectively by eradicating the topic line and e mail signature. You can too alter them to deal with their administration as a substitute of the influencer instantly.
1. Normal influencer outreach template
Topic line: Discover Paid Alternatives with [Brand Name]
Hello,
My title is [Your Name] from [Name of Brand]. Our workforce has been following your social media for some time now and I’m so impressed by your [personalized compliments about their content with a specific example.]
I’m searching for influencers to collaborate with for paid alternatives and also you’d be an ideal match based mostly in your content material. If you happen to’re , reply to this message and I’ll share extra particulars. Trying ahead to listening to from you!
Finest,
[Your Name + Email Signature]
2. Normal Instagram influencer outreach template
Hello [Influencer’s name],
I’m [Your Name], [Role/Title] at [Brand Name]. I’ve been following your work on social media for a while now. I like your [personalized compliments about their content with a specific example].
I’m reaching out as a result of I feel you’d be a terrific accomplice for our model. I can share extra info when you’re , however suppose: sponsored content material, model ambassadorship and/or different paid alternatives.
If you happen to’re all for studying extra about collaborating with [Brand Name], reply to this DM and I’ll ship over particulars and subsequent steps. Speak to you quickly and thanks!
3. Giveaway collaboration pitch e mail template
Topic line: Giveaway Collaboration with [Brand Name]
I’m [Your Name], [Role/Title] at [Brand Name]. I’ve been following you on social for some time and love your current publish about [Insert Topic of Post]. I feel you’ll be a terrific accomplice for our upcoming giveaway.
We’d give you [Insert Product or Services] to take pleasure in and have you ever host [number of giveaways] in your followers. The principles to win could be, [insert giveaway rules]. If you happen to’re , reply to this message and I’ll shoot over extra particulars concerning the collaboration. Thanks!
Finest,
[Your Name + Email Signature]
4. Product overview request e mail template
Topic line: Product Evaluate Proposal for [Brand Name]
Hello [Influencer’s Name],
I’m [Your Name], [Role/Title] at [Brand Name]. I’ve been following your social media for a while and I’m an enormous fan of your genuine product opinions and proposals, particularly for [product niche or category]. We all know how a lot your opinions matter to your viewers, and we’d love so that you can share your ideas on our [mention product or service].
We’ll present [Insert Product or Services] so that you can take pleasure in and expertise so you possibly can let your viewers know what you suppose. Let me know when you’re and I’ll comply with up with extra particulars and subsequent steps. Thanks!
Finest,
[Your Name + Email Signature]
5. Model occasion invitation e mail template
Topic: You’re Invited: Be part of [Brand Name] for an Unique Occasion!
Howdy [Influencer’s name],
I’m [Your Name] from [Name of Brand]. We admire your creativity and engagement throughout your social media accounts—particularly [personalized compliments about their content with a specific example].
We’re thrilled to ask you as a particular visitor for our upcoming gathering, [Insert Event Name, Date and Time]. The aim of this occasion is to convey collectively influential minds and changemakers in [specify industry] to discover [Details and Goals of Event, including any deliverables]. We’d be honored to have you ever as a visitor and for that cause we’ll present [details about event coverage].
Please verify your attendance by responding to this message by [RSVP date]. Be at liberty to succeed in out with any questions. Thanks!
Finest needs,
[Your Name + Email Signature]
6. Affiliate marketing online template
Topic: Turn into a [Brand Name] VIP: Model Ambassadorship Proposal
Hello [Influencer’s name],
I’m [Your Name], [Role/Title] at [Brand Name]. As a follower, I’ve been a fan of your social media content material and naturally, I really like your posts about [Brand Name or Topic]!
I need to invite you to affix our model ambassador program. As an envoy for us, you’ll accomplice with us for social media campaigns and content material. And also you’ll obtain an affiliate code so that you could be compensated in your work and affect. If you happen to’re , reply to this message and I’ll comply with up with extra particulars. Thanks!
Finest needs,
[Your Name + Email Signature]
7. Influencer advertising and marketing marketing campaign e mail template
Topic: Be part of Our Motion: [Brand Name] Influencer Marketing campaign Proposal
Howdy [Influencer’s name],
I’m [Your Name], [Role/Title] at [Brand Name]. I’ve been following your content material and am actually impressed by your real affect within the [Specify Industry or Niche] neighborhood. Your dedication to offering worth to your viewers aligns with our mission of [mention brand mission].
I’m excited to increase to you an invite to affix [Brand Name] in an influencer marketing campaign. Our imaginative and prescient is for a multi-platform collaboration with you on the forefront of advocating our model to your followers. In earlier campaigns, now we have labored with [Insert list of Influencers and brands]. We’d love so as to add you to our listing of influencers who’ve helped us drive profitable campaigns.
If you happen to’re , we’d love to debate marketing campaign tips, deliverables and compensation. Let me know when you’re up for partnering with us and I’ll share extra particulars. Thanks!
Finest,
[Your Name + Email Signature]
What to do if an influencer doesn’t reply to your outreach
It’s commonplace to comply with up on preliminary outreach communications when you don’t obtain a response. However, it’s additionally vital to respect the influencer’s time and never be overly persistent or assume they’re ignoring you. The influencer may be touring or managing a number of commitments. Perhaps they forgot to reply or they’re taking a break from social media. If you end up with out a response, take into account these finest practices:
Be affected person and consider the perfect time to comply with up
Earlier than you ship a follow-up e mail or DM, take into account ready three to seven days. In the event that they don’t reply in that timeframe, ship your second outreach communication. In the event that they nonetheless don’t reply, cease your outreach in the intervening time. You don’t need to be that one that floods an inbox due to over-persistence. Save effort and time reaching out to different individuals.
Hold your follow-up message temporary
Respect their time by protecting the follow-up message concise and easy. Embody just a few traces to jog their reminiscence and share essentially the most related info out of your preliminary e mail or DM. Emphasize the advantages of partnership. Shut out by letting them know you’re open to answering any questions and may share particulars to reply something they may be questioning about.
Attain out on one other platform
In case your preliminary contact was by e mail and also you haven’t gotten a response, take into account reaching out by way of DM on the influencer’s most energetic platform. This strategy could enhance the chance of your message being seen, as many influencers verify their social media accounts extra typically than e mail.
Ask about their community
Typically individuals don’t reply as a result of they don’t suppose they’re the perfect match for the chance or they’ll’t commit due to different obligations. In the event that they aren’t out there, ask if they’ll suggest another person. For instance, saying one thing like, “I feel you’re very best for this chance, however when you aren’t out there this time round, do you’ve any buddies you’ll suggest?” goes a good distance. The Sprout content material and social groups have efficiently used this tactic to help securing subject material specialists and partnerships.
Develop stronger partnerships with influencer outreach templates
Influencer outreach templates standardize important parts so it can save you time drafting from scratch. Influencer outreach e mail and DM templates additionally present a stable basis so you possibly can deal with personalizing your messages, growing your probabilities of success. However templates are only one mechanism to help your influencer advertising and marketing campaigns. Use our influencer advertising and marketing toolkit to set your self up with the sources it’s worthwhile to construct your technique.
