TikTok hashtag analytics: 7 steps to success

TikTok affords a large advertising alternative for companies worldwide. As 1000’s extra firms begin to market throughout the platform, greedy how TikTok analytics work can assist you create content material that provides you an higher hand over the competitors.

Standing out on TikTok is less complicated stated than executed. The platform’s distinctive emphasis on short-form movies means your advertising methods must seize consideration on a crowded platform instantly.

However cracking the engagement code may be groundbreaking, as TikTok boasts the highest common engagement charge and the fifth largest variety of customers of any social platform. The trick is to ensure the suitable individuals see your content material. One key means to do that is to know how TikTok hashtags work, and how one can analyze them.

Learn on to search out out why TikTok hashtag analytics is likely one of the most helpful methods to trace your success, and learn to use hashtags to supercharge your account’s efficiency.

Why it’s best to monitor your TikTok hashtag analytics

TikTok hashtags is usually a game-changer ​on your TikTok advertising technique. They assist you to amplify your content material attain, study your viewers and enhance neighborhood engagement by connecting your viewers to trending subjects and area of interest pursuits. As on different networks, you’ll be able to add a number of key TikTok hashtag phrases to your posts.

Let’s dig into the important thing advantages.

Discoverability

Hashtags add an entire new means for audiences to search out your content material. TikTok’s algorithm makes use of hashtags to categorize movies, so together with them in your content material improves your probabilities of trending or reaching the suitable individuals on their For You Web page (FYP). It’s additionally useful when customers click on on or seek for these hashtags to search out attention-grabbing subjects.

A current instance of hashtags boosting discoverability is the online game Minecraft. Minecraft simply celebrated its fifteenth anniversary, and #minecraft grew to become certainly one of TikTok’s hottest hashtags.

As customers posted with the hashtag, curiosity within the recreation and its content material on TikTok grew. This created a snowball impact for the subject as extra individuals discovered, engaged and created their very own content material with the hashtag.

When you add hashtags to your posts, anybody looking for these hashtags can see your particular posts. This helps you organically entice extra followers on your account, notably in the event you tag posts with the prime hashtags on TikTok.

This proves why utilizing hashtags is significant, however monitoring and analyzing these trending hashtags provides you much more perception and optimization potential.

Monitoring helps you establish which hashtags are over-saturated and which offer area of interest alternatives with much less competitors and extra engagement potential. Create a commonly up to date financial institution of dependable hashtags that stand a greater probability of serving to your content material development and attain the suitable viewers.

Understanding your viewers

TikTok hashtag analytics assist you to higher perceive who your viewers is. Returning to the Minecraft instance, we are able to see the hashtag’s viewers is generally customers aged 18-24 who’re additionally focused on video video games, cosplay‌ and comics.

This reveals how hashtag metrics may give you insights into viewers pursuits, which you’ll be able to then use to create focused content material.

Discovering engagement patterns

Engagement is significant on TikTok, because the extra engagements your publish receives, the broader it circulates. As a result of hashtags get your posts in entrance of extra individuals, you will have extra alternatives to have interaction your viewers—and extra information accessible to trace conduct patterns.

Determine how your viewers prefers to have interaction, and how one can encourage them to attach together with your model by analyzing these hashtag patterns.

Measuring marketing campaign efficiency

Apply your hashtag metrics to the objectives of every of your TikTok advertising campaigns and measure their efficiency.

Conducting this evaluation on the finish of your campaigns reveals you which of them components of your technique are working and which aren’t. You possibly can then construct on these insights to create extra profitable campaigns sooner or later.

Tips on how to analyze hashtags on TikTok

TikTok’s native analytics have sure metrics for hashtag efficiency, together with trending sounds, views and engagement.

Hashtags on TikTok are listed as a visitors supply to search out out the place your viewers come from. This reveals you what number of viewers you’ve gained from particular hashtags, and which hashtags are performing properly on your content material.

Observe these seven steps to make use of TikTok hashtag analytics to spice up the attain and outcomes of your campaigns.

1. Use Pattern Discovery on TikTok to search out related hashtags

Discover out which hashtags are the preferred on the platform by means of Pattern Discovery in TikTok’s Inventive Middle for companies.

Pattern Discovery’s hashtag web page provides you a ranked listing of the preferred hashtags throughout the previous week, month or three months. Rankings present you many information factors for every hashtag together with posts, view counts‌ and a development graph over time.

Sure hashtags may also have a Subject tag like Information and Leisure, Attire & Equipment or Video games. Enhance your probabilities of trending together with your audience by looking for and utilizing the main hashtags associated to your model’s major subject.

2. Determine hashtag metrics price monitoring

Earlier than you begin monitoring hashtag metrics, you could determine what information to deal with. The proper metrics for every of your campaigns will rely in your preliminary objectives.

For instance, in the event you’re creating campaigns designed to construct belief, you’ll wish to use hashtags that spark optimistic conversations on-line. In the meantime, in the event you’re attempting to get extra followers, you’ll wish to use hashtags with the next quantity and attain.

Some widespread examples of helpful metrics when monitoring your TikTok hashtag analytics embrace:

• Point out quantity, the variety of posts utilizing your hashtag
• Views, or the variety of distinctive customers seeing content material with particular hashtags
• Conversations taking place round a selected hashtag
• Engagement with posts utilizing a hashtag
• Demographic info to establish regional reputation and viewers age ranges

3. Perceive the several types of hashtags

Ensure you perceive the several types of hashtags on TikTok to precisely analyze hashtag efficiency. A few of these are:

• Competitors or giveaway hashtags, designed so customers can enter competitions by means of feedback or posts
• Location hashtags, used to talk to audiences in sure places
• Occasion hashtags, used to advertise content material throughout sure occasions
• Marketing campaign hashtags, distinctive hashtags designed to advertise a sure TikTok marketing campaign
• Branded hashtags, selling a sure model or product line
• Trending hashtags, which signify standard subjects
• Neighborhood hashtags, which establish sure teams of individuals on TikTok who typically respect the identical kind of content material

Observe that your success metrics differ throughout every hashtag kind.

For instance, competitors hashtags will intention to get you enhanced engagement, and trending hashtags will provide you with a large attain.

4. Decide your viewers dimension

Hashtag evaluation helps you determine the scale of your viewers throughout TikTok.

A dependable means to do that is to create a novel model or marketing campaign hashtag. For instance, Coca-Cola’s #shareacoke marketing campaign.

This marketing campaign resulted in over 52k distinctive posts throughout TikTok. However manufacturers can monitor the hashtags in additional element to see total publish quantity, complete views and tendencies over time. This proves marketing campaign attain, which reveals how giant an viewers is for these marketing campaign sorts throughout the entire platform.

5. Join on-line and offline campaigns

Regardless that TikTok hashtag analytics are primarily a web-based type of monitoring, they can be utilized to evaluate the efficiency of IRL activations if utilized successfully. To do that, you’ll first must create a novel hashtag on your marketing campaign after which monitor its utilization and engagement charge.

A historic instance of that is Disney’s #shareyourears marketing campaign. This was held in 2016, so it pre-dates TikTok’s reputation, however its influence can nonetheless be felt on the platform right now.

Disney inspired individuals to share photographs of themselves in Mickey Mouse ears with the hashtag #shareyourears, and Disney then donated to charity for every publish. They mixed a hashtag with user-generated content material and an activation offline—donations to a company that mattered to the model. The success of this marketing campaign may simply be tracked with the attain and point out quantity of their particular hashtag.

6. Conduct aggressive evaluation

Making use of hashtag insights to aggressive evaluation helps you higher perceive how properly you’re performing towards your competitors.

Think about the long-standing pleasant rivalry between McDonald’s and Burger King. In the meanwhile, 2.7 million distinctive posts have been created on TikTok with the branded hashtag #mcdonalds, in comparison with simply over 380k for #burgerking.

This reveals that extra individuals create content material about McDonald’s, giving them a far stronger attain on TikTok total. Analyzing your rivals like this reveals new methods and differentiation alternatives that weren’t thought-about earlier than.

Use the hashtag search perform to floor all of the posts and conversations taking place round your model’s hashtag in comparison with your rivals. Taking a look at posts utilizing particular hashtags provides you qualitative particulars to know conversations taking place round your model and your competitors, plus your share of voice out there.

7. Monitor your total TikTok engagement efficiency

Hashtag efficiency by means of the lens of your TikTok engagement stats reveals how totally different hashtags enhance engagement in your posts. On TikTok, this engagement is often within the type of likes, shares, saves and feedback.

In a device like Sprout, you should use the Put up Efficiency Report for TikTok to see what hashtags are utilized in your High Posts, and to see how your viewers engaged with these particular posts. Or, you should use the Cross-Community Put up Efficiency Report back to view top-performing posts throughout all networks—together with TikTok. Then you will get a deeper view of hashtag efficiency throughout all of the content material you publish.

All engagements aren’t equal, so decide your engagement objectives and metrics in the beginning of every hashtag marketing campaign.

Experiment together with your hashtags and proceed to trace High Posts, filtered by engagement metrics, to see what hashtags, if any, routinely seem in your High Posts. It will decide which hashtags it’s best to depend on transferring ahead.

Begin utilizing your TikTok hashtag analytics successfully

Monitoring metrics is usually one of the best ways to be taught what’s and isn’t working together with your digital advertising. Successfully studying out of your hashtag insights ought to open up new alternatives for extra profitable TikTok advertising campaigns.

Obtain Sprout’s social metrics map, to outline the suitable metrics throughout every stage of your gross sales funnel.

TikTok Hashtags Analytics FAQs