In case you haven’t been minding your TikTok metrics, now’s the time to start out.
Particularly because the app booms as a model discovery and purchasing channel. From natural and paid promotions to influencers and Store, monitoring TikTok analytics is a must-do for entrepreneurs.
The issue? Content material strikes quick on TikTok and the algorithm calls for a excessive quantity of movies.
However that’s all of the extra motive to maintain a greater pulse in your efficiency!
By realizing what’s working and what’s not, you possibly can optimize your movies and technique with confidence. Under we break down which TikTok metrics to prioritize and learn how to monitor them.
What are TikTok metrics?
TikTok metrics are knowledge factors that measure your movies’ efficiency and viewers engagement. By means of monitoring metrics, you possibly can uncover new alternatives to earn extra views, fine-tune your TikTok advertising and marketing technique and attain your audience extra successfully.
Like most social media metrics, you possibly can monitor account-level and video-level analytics.
Right here’s a snapshot of some key TikTok metrics you possibly can see natively within the app:
Rising and going viral on TikTok doesn’t occur completely accidentally. Monitoring efficiency goes hand in hand with increased engagement and understanding what viewers need from you.
What are probably the most priceless TikTok metrics for TikTok advertising and marketing?
Good query!
The efficiency insights offered by TikTok’s native analytics are a priceless supply of data. Having an inventory of precedence TikTok metrics can hold you from getting too into the weeds together with your analytics.
Defining one of the best metrics to trace will range based mostly in your targets. That stated, beneath are a handful of a very powerful TikTok metrics to trace no matter your viewers or trade. We’ll additionally spotlight what these metrics appear like when tracked utilizing Sprout Social.
- Engagement price. This video metric measures the ratio of views to interactions (likes, feedback, replies, shares and saves). Rising TikTok engagement goes hand-in-hand with higher attain and visibility inside the app’s algorithm.
- Views. This metric measures the quantity of instances a video was watched. Take into account that TikTok views are counted as quickly as a video begins or is routinely looped. Understanding which movies are incomes probably the most views can spotlight trending subjects and future alternatives to create high-ranking content material. Rising your engagement price and getting extra views on TikTok can create a snowball impact of higher attain.
- Followers development. This account-level metric measures the speed at which your viewers is rising based mostly on the variety of followers you’ve gained. Whereas followers aren’t a very powerful TikTok metric on their very own, rising TikTok followers organically is an efficient signal. On the flip aspect, stagnant development could be a sign to regulate your content material technique.
- Click on-through price. This TikTok advert metric displays how many individuals are tapping by means of and fascinating together with your advertisements versus complete viewer impressions. Low click-through charges could be a signal of poor marketing campaign concentrating on or advert creatives. On the flip aspect, robust click-through charges imply your advertisements are resonating together with your audience.
- Shares. This metric tracks how usually individuals repost your content material or share movies independently with different customers. Shares are a priceless TikTok metric for B2C manufacturers by highlighting merchandise featured in movies which are being bookmarked and mentioned amongst viewers.
- Viewers demographics. This can be a assortment of TikTok metrics that covers the demographics (together with the age, location and gender) of your viewership. Your social media demographics ought to mirror your audience.
- Trending hashtags. This metric measures how usually hashtags are used on TikTok. For instance, you possibly can see which hashtags end in probably the most attain and engagement in your particular person movies. It’s also possible to discover trending hashtags in TikTok’s Artistic Heart to grasp which subjects are trending throughout the app.
How you can discover TikTok metrics within the TikTok app
You should use TikTok analytics to spotlight all kinds of account-level and video-level metrics.
Subsequent, we’ll cowl in-depth what you possibly can measure and the place within the app to seek out these numbers.
TikTok Key metrics
Key metrics present a big-picture overview of your account and up to date content material’s efficiency.
Right here’s learn how to entry them inside your TikTok profile:
- Out of your profile, faucet the ☰ menu. Choose “Creator instruments.”
- Then, faucet “View all” to see your account-level analytics in additional element (“Overview”).
- Within the “Overview” tab, you’ll see your TikTok Key metrics damaged down by date vary. You’ll be able to view these metrics in 7-day, 28-day or 60-day increments (or set a customized timeframe).
TikTok metrics lined on this part of your analytics embody:
- Publish views. That is what number of instances your posts have been seen.
- Likes. That is the variety of likes in your profile.
- Feedback. That is the variety of feedback your posts obtained.
- Complete views. That is the quantity of people that seen your posts.
- Shares. The variety of instances your posts have been shared.
TikTok Content material metrics
TikTok content material metrics present a video-level overview of your content material’s attain and efficiency.
Right here’s learn how to entry them inside your TikTok profile:
- Out of your profile, faucet the ☰ menu. Choose “Creator instruments.”
- Then, faucet “View all.”
- Choose the “Content material” tab (to the best of “Overview”).
- You’ll see an inventory of movies titled “Trending posts.” Based on TikTok: “These are the highest 9 posts with the quickest development inside the final 7 days.”
- Choose a person video.
Below the “Video evaluation” abstract, you’ll see icons reflecting the next TikTok metrics for a person video: likes, saves, feedback, shares and saves.
You’ll be able to drill down even additional for particular person movies by choosing the “Overview” tab.
Right here’s a snapshot of the TikTok content material metrics you will discover on this dashboard:
- Complete play time. The cumulative period of time viewers spent watching your video.
- Common watch time. The typical time individuals spent watching your video.
- Watched full video %: The proportion of people that completed your total video.
- New followers. That is the variety of viewers who began following you after interacting together with your video.
- Video views. That is the variety of views your video earned. That is measured hourly for the primary 48 hours up till 7 days after a video is posted.
- Retention price. That is the proportion of your viewers who’re nonetheless watching your video at a selected time (measured in a spread of seconds).
- Site visitors sources: That is the place individuals discover your video, together with sources akin to TikTok search or the “For You” web page.
By choosing the “Viewers” tab, you possibly can dive into viewer-level analytics for a video.
- Complete viewers. That is the whole variety of distinctive viewers for a video. This TikTok metric was previously referred to as “Reached viewers.”
- Viewer sorts (new vs returning viewers, non-followers vs. followers). This breaks down your viewers into segments based mostly on previous engagement.
- Gender. That is the outlined gender breakdown of a video’s viewers.
- Age. That is the outlined age breakdown of a video’s viewers.
- Location. That is the outlined geographic location breakdown of a video’s viewers.
Lastly, you will discover much more knowledge underneath the “Engagement” tab:
- High phrases utilized in feedback. This measures most ceaselessly phrases and phrases that seem in your TikTok feedback.
- Likes. This measures the proportion of people that preferred your movies at a selected level (measured in seconds) inside a video.
TikTok Follower metrics
TikTok Follower metrics present an outline of your account and viewers development over time.
Right here’s learn how to entry them inside your TikTok account:
- Out of your profile, faucet the ☰ menu. Choose “Creator instruments.”
- Then, faucet “View all.”
- Choose the “Followers” tab (to the best of “Content material”).
Right here’s a snapshot of what you possibly can see inside your TikTok follower metrics. Take into account that you want not less than 100 followers to have full entry to this knowledge:
- Complete followers. That is the whole variety of individuals following your account for a specified interval.
- Web followers. This exhibits the web variety of followers gained in a specific date vary and comparability with the earlier interval.
- Follower insights. This can be a demographic breakdown of your followers.
- Most lively instances. That is the typical time your followers are lively on TikTok damaged down by hours and days.
How you can use TikTok metrics to attain your targets on TikTok
All the knowledge above might be eye-opening, particularly in relation to your viewers and top-performing content material.
However how do you flip your TikTok metrics into motion?
To wrap issues up, listed below are 3 ways to translate your knowledge into precise enterprise affect.
1. Uncover top-performing video codecs
As famous earlier, content material strikes quick on TikTok.
Entrepreneurs must experiment to determine what works and what doesn’t. This implies publishing movies of various lengths and codecs with totally different inventive edits. For instance, do your viewers interact with unpolished and off-the-cuff content material? Do they like shorter-form or longer movies?
Answering these questions and past begins by taking a look at your TikTok metrics. Quite than frantically scrambling for video concepts, you should use your numbers to information you towards video codecs that resonate together with your viewers.
You may make your metrics a part of a TikTok audit to evaluate your total content material technique. Likelihood is you’ll discover outliers and customary traits between movies that earn the very best engagement and watch instances. TikTok’s trending content material tab makes it particularly straightforward to seek out these movies in a matter of seconds. You should use these insights to repeat profitable codecs time and again.
2. Discover a posting frequency that maximizes attain and engagement
In comparison with different platforms, TikTok’s content material calls for can really feel aggressive and daunting.
Nonetheless, companies and types don’t essentially must overwhelm themselves to seek out an “optimum” publishing frequency on TikTok.
Actually, your native TikTok metrics are one of the best indicators for the greatest instances to put up on TikTok and what number of movies per week earn probably the most engagement based mostly in your particular person viewers.
Given how stretched advertising and marketing groups are proper now, it’s a must to allocate your time and assets rigorously. Quite than meet some arbitrary every day posting requirement, think about that you may earn as a lot (if no more) engagement by chopping your posting frequency in half. You’ll by no means know till you have a look at your numbers.
3. Make clear and align your model’s TikTok targets
Some manufacturers are lively on TikTok “simply because.”
After all, adopting a social platform for the sake of it’s a recipe for off-course content material and poor efficiency.
Take into account how one can align your social media targets together with your TikTok metrics and presence. For instance, are you purely constructing model consciousness? Driving conversions and site visitors?
Your targets will in the end decide which metrics you benchmark and measure over time. To not point out the way you method your content material and engagement technique. This once more highlights why it’s vital to have your precedence TikTok metrics out there at a look to make selections holistically.
Have you ever dug into your TikTok metrics but?
Monitoring TikTok metrics continues to be unexplored territory for a lot of companies and types.
However there’s a lot you possibly can study out of your knowledge when you take the time to dig into it. From driving results in constructing consciousness, a pulse in your numbers may help you progress the needle ASAP.
In case you haven’t already, try how Sprout Social’s TikTok integration helps manufacturers handle their TikTok analytics and content material from finish to finish.
