Delimex, scrumptious, contemporary and genuine Mexican avenue meals, is redefining the frozen aisle with assist from client insights. With the Frozen Snack Class being a $6B class and Mexican impressed snacks being a considerable amount of that progress,* The model listened to its followers and made modifications to encourage authenticity. Starting this month, the model is debuting refreshed packaging, enhanced flavour and practically double the taquito filling for the superbly balanced chew of crispy, savoury tortilla to filling ratio.
“As a model we’re all about bringing daring, scrumptious flavour to life’s dullest moments,” stated Rachel Drof, Director Model Communications, Delimex. “We’re excited for followers to strive our new and improved product and expertise the golden crispy shell, melty cheese and shredded meat giving your senses a second to return alive—and don’t neglect all of the cool toppings you dip your taquito into!”
With contemporary, genuine Mexican avenue flavours rolled up into crunchy taquitos which can be able to eat in 2 microwaveable minutes, Delimex taquitos deliver flavour to your mealtime, irrespective of if it’s a snack, mini-meal or the primary occasion.
Delimex, a mix of “scrumptious” and “Mexican,” was based by a Mexican-born entrepreneur that introduced hand-held Mexican avenue meals to principal avenue. Refreshed Delimex merchandise embody:
To rejoice its Mexican heritage and the refresh, Delimex partnered with two genuine muralists, Ale Ballesteros and Raul Urias to create two murals in Dallas and Baltimore. The murals spotlight numerous types with Dallas that includes lovely Alejibres – Mexican Spirit Canine – and Baltimore showcasing the painted skeleton.
Beginning this month, the colourful new feel and look of Delimex will probably be rolling out at retailers nationwide together with Walmart, Goal, Amazon, Kroger and extra. For extra info and to find Delimex merchandise go to www.delimex.com.
ABOUT THE KRAFT HEINZ COMPANY
We’re driving transformation at The Kraft Heinz Firm (Nasdaq: KHC), impressed by our Objective, Let’s Make Life Scrumptious. Customers are on the centre of every thing we do. With 2020 internet gross sales of roughly $26 billion, we’re dedicated to rising our iconic and rising meals and beverage manufacturers on a worldwide scale. We leverage our scale and agility to unleash the complete energy of Kraft Heinz throughout a portfolio of six consumer-driven product platforms. As international residents, we’re devoted to creating a sustainable, moral impression whereas serving to feed the world in wholesome, accountable methods. Be taught extra about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.
* Sources: Mintel Report – Frozen Snacks, US, 2021
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