Hampton by Hilton, Hilton’s international powerhouse model with 3,000 properties globally, has lately unveiled a brand new prototype lodge design for North America alongside a refreshed international identification.
Welcome to The Daybreak of A New Period at Hampton By Hilton
In a panorama the place hospitality traits always evolve, Hampton By Hilton stands on the forefront, poised to redefine the visitor expertise and embrace modernity like by no means earlier than.
This new rebranding marks a pivotal second within the model’s historical past, showcasing its dedication to innovation and visitor satisfaction.
By means of its official assertion, Chris Silcock, President, World Manufacturers and Business Companies, Hilton stated, “Hampton is greater than a lodge model; it’s the heartbeat of our enterprise.”
He commented on the model’s new look: “From its humble beginnings to changing into a world power, Hampton has constantly maintained its place as a real business chief, rooted in a powerful dedication to service and high quality. As we navigate the ever-changing hospitality panorama, Hampton has as soon as once more advanced to adapt to the altering growth panorama and evolving visitors’ wants. Hilton’s continued funding in Hampton additional cements its enduring success as a market chief and premium performing model for each homeowners and visitors.”
Hampton’s Subsequent Chapter: A Prototype Designed for the Way forward for Journey
Set for its debut in early 2025, the brand new North American prototype guarantees to revolutionise the hospitality business.
Total, this revolutionary design embodies Hampton’s dedication to ongoing progress, growth, and distinctive visitor service. Considerably, the prototype goes past only a refresh; it’s a strategic transfer to solidify the model’s place as a pacesetter for years to return.
The important thing lies in adaptability. The prototype is designed to suit seamlessly into various market situations and varied website restrictions. This flexibility ensures wider implementation whereas nonetheless prioritising visitor expertise.
Extra importantly, visitors can anticipate a cushty and pleasurable keep that displays the trendy method to hospitality that the model is pioneering.
Redefining the Keep: Hampton Pushes Hospitality Boundaries
The prototype updates, knowledgeable by visitor and proprietor insights and design traits, characteristic considerate, fashionable design with timeless parts. The refreshed options present improved visitor performance and luxury in addition to optimise the fee to construct, function, and renovate for homeowners.
As well as, the cost-efficient and design-forward North American prototypes can be found for each Hampton Inn and Hampton Inn & Suites. The Key updates will embody:
- Optimise Income-Technology alternatives for the Hampton Inn & Suites prototype by growing the entire key rely inside the identical footprint and optimising the Suite room format for higher website effectivity.
- Drive cost-savings by as much as 6% on new FF&E packages in comparison with earlier packages for each new builds and renovations.
- Elevate the Iconic Exterior to incorporate a simplified entrance cover, refined changes to the color scheme and an added exterior patio for social gatherings.
- Improve the Visitor Welcome by repositioning the entrance desk, including a localised characteristic wall and versatile multi-use house, and relocating the retail store to a extra outstanding location inside the foyer space, driving elevated income.
- Steadiness operate and luxury in visitor rooms with the addition of a multi-functional job desk, improved lavatory design, enlarged home windows to extend pure gentle, and optimised in-room visitor storage options.
- Introduce two fashionable, uplifting Décor Packages impressed by the fantastic thing about America’s landscapes and the vibrancy of its cities.
Dedication to Distinctive Service Stays on the Core
Over and above, the model is dedicated to surpassing visitor expectations by providing dependable and pleasant service. With the 100% Hampton Assure, visitors can belief that any points will probably be promptly resolved.
This dedication to service, referred to as “Hamptonality,” units Hampton aside, fostering visitor loyalty and excellence. Identified for its constant supply of outstanding experiences, the model has turn out to be a beloved model that visitors return to repeatedly.
Introducing Hampton’s Refreshed Visible Identification
The model has partnered with international branding company Jones Knowles Ritchie (JKR) to create a brand new distinctive model identification.
“The design attracts inspiration from Hampton’s pioneering spirit and hospitality heritage, whereas additionally being tailor-made for future international growth. The refreshed identification conveys the model’s human contact, welcoming visitors right into a world of comfy and pleasurable journey by way of its visible language by that includes approachable illustrations that commemorate traveler variety, refined script, a fastidiously chosen shade palette and customized typography.”
From Breakfast to Bedtime: Hampton’s Complete Visitor Expertise
On high of that, the model additionally recognized a set of signature experiences to drive model distinctiveness and delight visitors.
Specializing in what issues most to travellers – a great evening’s sleep and a scrumptious breakfast – Hampton by Hilton recognized two key experiences to raise: the famend Hampton Sleep Comfortable program and the ever-popular Hampton Waffle.
The Hampton Sleep Comfortable bundle presents all of the necessities for a restful evening. On the identical time, the celebrated Hampton Waffle will probably be reinvented with recent and shocking twists, together with seasonal flavours and incorporation into the model’s new staff member wardrobe program.
A Modernised Search for Hampton by Hilton
This thrilling transfer indicators Hampton by Hilton’s dedication to staying on the forefront of the journey business, prioritising each cutting-edge design and an distinctive visitor expertise.
Hampton by Hilton understands the significance of staying related and interesting to a world viewers. They performed in depth analysis to make sure their refreshed model identification resonated with fashionable travellers worldwide. This analysis spanned three continents and concerned 1000’s of shoppers.
By listening on to its target market, the model may bridge the hole between sustaining its established status and evolving into a contemporary, globally related model.
The refreshed Hampton by Hilton visible identification will roll out throughout all model actions, advertising and marketing, and communications and be built-in globally on the property degree all through 2024.
For extra details about Hampton by Hilton, go to tales.hilton.com/hampton.
