Seeking to construct buzz to your UK-based model? There’s by no means been a greater time to spend money on influencer advertising—particularly UK TikTok influencers. The platform, recognized for its fast-moving traits and genuine content material, is usually robust for manufacturers to interrupt into. Nevertheless, working with native UK TikTok influencers gives you with loads of alternatives to achieve a variety of individuals and niches.
Native influencers additionally share the identical experiences and dialects as your viewers and perceive native customs, values and traits, so their endorsements are extra relatable and reliable.
On this article, we’ll share extra about how TikTok is rising within the UK, methods to establish the best influencers to your campaigns and supply recommendations on actual UK TikTok influencers you would work with in your subsequent marketing campaign.
The influence of TikTok on the UK
TikTok has grown massively over the previous few years within the UK—significantly amongst younger individuals. In accordance with a 2023 report from Ofcom, the UK’s communication watchdog, greater than half (53%) of youth aged three to 17 use TikTok. It’s additionally the preferred information supply for 12 to 15-year-olds and turning into more and more in style with older generations.
The identical Ofcom report discovered that TikTok is a popular information supply for UK adults, growing from 1% in 2020 to 10% in 2023. Nevertheless, TikTok customers are typically extra concerned with lighter matters resembling celebrities and music. Different selections embody entertaining or humorous tales, sports activities, vogue and wonder.
By way of purchases on UK TikTok, private care merchandise reign supreme, making up two-thirds (61.3%) of client items gross sales made through TikTok Store within the UK. Most of those purchasers are Gen Z, more likely to establish as feminine and spend round 41% of their whole magnificence spend on the platform.
So, how do you flip these insights into methods for influencer advertising success? In the event you’re a model seeking to attain Gen Z or Gen Alpha customers, you’ll probably be successful on UK TikTok. However don’t depend the app out in case your model is outdoors of this goal market, because the app is rising quickly in reputation amongst different audiences, too.
The best way to establish the best TikTok influencer within the UK
You need to discover a UK influencer to your subsequent marketing campaign, however you’re unsure the place to start out? Listed below are a couple of suggestions that can assist you uncover the best creator.
1. Overview trending UK TikTok hashtags
Trending hashtags spotlight matters that resonate with UK audiences, providing you with perception into which influencers are main conversations that matter regionally. Simply search “UK TikTok” on TikTok, set the Type by filter to Date posted and set the Date posted filter to Final 3 months to pare down the outcomes to the newest trending movies.
2. Use key phrases to seek out UK matters
Whether or not it’s slang, cultural references or iconic places, focusing on UK-centric key phrases will slim your search to influencers who perceive and interact with UK audiences. For instance, this video from creator @angelinina.pj makes use of particular London neighborhood hashtags to point location.
3. Conduct competitor analysis
Establish influencers your rivals are collaborating with and study the engagement and response to their content material. Competitor analysis will present you which ones influencers are in style within the UK market and resonate along with your target market.
4. Use an influencer advertising instrument
Streamline your influencer marketing campaign administration with influencer advertising instruments like Tagger by Sprout Social.
Use this platform to:
- Discover the best influencers. Filter influencers primarily based on location, viewers demographics, engagement charges and content material fashion to find the perfect UK TikTok influencers to your campaigns.
- Construct your technique. Analyze business traits, social content material, posts and profile information to shortly consider an influencer’s attain and engagement.
- Attain out to key influencers. Talk with potential influencers about partnership alternatives from inside Tagger, and maintain all conversations in a single place moderately than digging by means of dozens of outreach emails.
- Run and measure campaigns. Collaborate with influencers and observe marketing campaign efficiency, multi functional place.
Macro TikTok influencers within the UK
In the event you’re a bigger model seeking to attain a broad viewers, macro-influencers are an excellent match. Whereas they’re the most costly to work with, their giant viewers measurement gives you most publicity to your target market to supercharge progress. From vogue to magnificence to comedy, listed below are a couple of of the UK’s most outstanding TikTok macro-influencers.
Ayamé Ponder
With over 3.2 million TikTok followers, Ayamé Ponder (@ayame) is a creator on the rise. Recognized for her hilarious response duet movies, journey vlogs and skits, she’s shortly turning into one of many UK TikTok’s hottest comedy creators. She’s additionally partnered with a various vary of manufacturers, from vogue firm New Look to the Deliveroo meals supply app.
Damien Broderick
Damien Broderick (@damienbroderick) is a London-based TikTok vogue creator with 1.2 million followers. He’s recognized for his ‘lets dress’ fashion content material, the place he gives particulars on his dapper outfits with a deadpan tone. He additionally begins each video together with his signature “click on click on clap” hand gesture. He’s labored with manufacturers like Thomas Sabo and Simply Eat.
Paul Lee Hiley
Paul Lee Hiley (@paulleehiley) is a Manchester-based hairdresser with 1.6 million TikTok followers. Paul’s recognized for hair styling movies, product critiques and a hilarious alter ego, Becki-Jo, a caricature of a Manchester girl. They’ve labored with manufacturers like Pores and skin + Me and El Dulce London.
Sabrina Bahsoon
Sabrina Bahsoon (@sabrinabahsoon) is a London-based content material creator who went viral for her “Tube Lady” movies, the place she confidently lip-syncs and dances to songs on the London Underground. She now has an viewers of 794,500 TikTok followers and has labored with manufacturers like MAC and Hugo Boss.
Ella Thomas
Ella Thomas (@3llathomas) is a London-based mannequin and creator with 737,000 TikTok followers. She gained reputation after showing on the fact TV present “Love Island UK.” She primarily posts Get Prepared With Me (GRWM) make-up tutorials, vlogs and vogue styling movies. She’s labored with manufacturers like Kylie Cosmetics and Gymshark.
UK TikTok micro-influencers for area of interest campaigns
In the event you’re a model with a good price range or seeking to attain a really particular area of interest viewers, think about partnering with a micro-influencer. With beneath 25,000 followers, these creators are extra inexpensive and infrequently have extra engaged audiences than their macro-influencer counterparts.
Listed below are a couple of UK TikTok micro-influencers to have in your radar.
Niki
Niki (@nikibnatural) is a London-based pure hair and wonder influencer and content material creator with 24,300 TikTok followers. Her content material consists of hair styling movies, tutorials, and product critiques. She’s partnered with manufacturers like Wild, a sustainable private care model, and You Go Pure, a hair equipment model for textured hair.
Jana Could
Jana Could (@janamayinteriors) is a London-based inside designer, decorator and content material creator. She posts many before-and-after design movies, design suggestions and inside inspiration content material. With 19,900 TikTok followers, she’s partnered with manufacturers like Nude, an app for first-time house patrons, and Learndirect, an internet schooling firm providing inside design programs.
Toby and Luna
Toby and Luna (@tobyandluna) are a pair of tabby cats from Exeter. Sure, cats. With 18,400 TikTok followers, their TikTok account consists largely of pet pattern movies documenting their playful antics. They regularly associate with pet manufacturers like Webbox.
Sam
Sam (@samsliftlife) is a Liverpool-based health coach and TikTok creator. On TikTok, he paperwork his operating journey, gives insights into his weight loss plan and exercise routine and shares well being and health suggestions together with his 18,200 followers.
Amber Nicole
Amber Nicole (@justanotheramba) is a plus-size vogue and wonder creator from Essex. With 9,210 followers, she primarily posts product critiques, hauls and outfit of the day (OOTD) movies. She additionally shares some snippets of her life as a first-time mother and regularly critiques merchandise from Made By Mitchell and Lottie London.
TikTok vogue influencers within the UK
The style world isn’t all the time recognized for its variety. However on TikTok, you will see all varieties of creators with a wide range of niches, from modest vogue to high-concept menswear. With follower counts within the tens of 1000’s as much as a million-plus, listed below are a couple of UK TikTok vogue influencers to observe.
Aly Meghani
Aly Meghani (@yungalyy) is a London-based vogue content material creator. With 1.1 million TikTok followers, he posts GRWM movies showcasing small unbiased manufacturers and outfit recreations from celebrities, anime characters and rappers. As an influencer, he’s partnered with manufacturers like ASOS and Timberland.
Aminah
Aminah (@amxnahali) is a London-based vogue and way of life creator with 60,500 TikTok followers. As a hijabi girl, she posts many GRWM movies that includes modest vogue, product critiques and journey content material. As an influencer, she’s partnered with Reebok and Adidas.
The Wade Twins
William and Henry Wade (@thewadetwins) are twin brothers primarily based in London. With 749,100 TikTok followers, they put up a whole lot of POV movies, OOTDs, GRWMs and ‘who wore it greatest?’ content material. They’ve partnered with firms like protein bar model Barebells, on-line streaming service Paramount+ and clothes model Subsequent.
Becky
Becky (@bexx0308) is a London-based vogue creator. With 133,100 TikTok followers, she primarily posts OOTD movies that includes streetwear, tomboy and unisex clothes. She additionally regularly posts coordinated outfits along with her girlfriend.
Reb Stephenson
Reb Stephenson (@rebstephenson) is a mannequin, actress and vogue content material creator with 76,100 TikTok followers. She’s recognized for her relatable trending voiceover movies, try-on hauls and OOTD movies. She’s achieved influencer partnerships with vogue model Lasula and relationship app Hily.
TikTok meals influencers within the UK
For UK meals and beverage manufacturers, partnering with a UK TikTok meals influencer is a no brainer. From ‘fingers and pans’ fashion recipe content material to meals critiques, listed below are a couple of TikTok meals creators to think about to your subsequent marketing campaign.
Steve Devereux
Steve Devereux of Newcastle is the mind behind @foodmadesimple, a preferred TikTok account that showcases straightforward and inexpensive recipes that anyone can replicate. With 1.2 million TikTok followers, he’s partnered with manufacturers like Tilda Rice and Whitby Seafoods.
Oliver Paterson
Oliver Paterson (@elburritomonster) is a Manchester-based meals content material creator. He’s recognized for making over-the-top, high-protein dishes and creative takes on the basic burrito—therefore the deal with. With 824,200 TikTok followers, he’s partnered with manufacturers like Myprotein and Nando’s.
Yasmine
Yasmine (@thechefmine) is a London-based meals creator. With 345,400 TikTok followers, she’s recognized for her approachable but indulgent and aesthetically pleasing recipe movies, kitchen hacks and Ramadan collection, the place she shared halal recipes for daily of the holy month. As an influencer, she’s partnered with Notion and has created a number of movies highlighting how she makes use of the app to prepare her recipes.
Coco’s Recipes
Coco’s Recipes (@halfacoco) is a London-based recipe videographer and photographer. They’re recognized for his or her aesthetically pleasing overhead shot recipe movies that includes colourful substances. With 93,400 TikTok followers, they’ve partnered with manufacturers like Rheal Superfoods and Waterdrop Filters.
Glasgow Gannets
Glasgow Gannets (@glasgowgannets) is a Glasgow-based meals TikTok account run by two flatmates, Kat and Haley. With 36,900 TikTok followers, they put up a whole lot of restaurant critiques, hauls, style checks and recipe movies. As influencers, they’ve partnered with Tim Horton’s UK, meals assessment app Fee-It-Now and lots of native Glasgow eating places.
Streamline your TikTok influencer advertising technique
As TikTok grows in reputation within the UK, so does your alternative as a model to achieve your goal market on the app. And it doesn’t matter what area of interest or demographic you’re making an attempt to achieve—there’s probably a UK TikTok influencer on the market that will be an ideal match.
In fact, managing a complete influencer advertising marketing campaign is simpler mentioned than achieved. That’s why our all-in-one influencer advertising instruments make it straightforward for manufacturers to seek out genuine creators, handle a marketing campaign from end-to-end, and measure your success. To be taught extra, schedule a demo or strive it out without cost.
