A part of rising your TikTok profile is growing the quantity of engagement you obtain. TikTok engagement refers to actions that your viewers take in your posts, together with likes, feedback and shares.
Attain and follower counts may be thought-about necessary metrics, however social media engagement reveals how a lot your content material really resonates along with your meant viewers. In case your movies are getting individuals to go away feedback or share them with their viewers, that’s a great signal they’re discovering your content material related and fascinating.
All through this text, you’ll study extra about what precisely TikTok engagement entails, find out how to calculate your TikTok engagement charge and find out how to enhance your TikTok engagement.
What’s TikTok engagement?
TikTok engagement is outlined as any motion {that a} viewer takes in your TikTok video. These embrace:
Even a video view can rely as engagement, although the beforehand talked about actions point out a deeper stage of engagement from the viewer.
What’s a TikTok engagement charge?
Your TikTok engagement charge is a social media metric that lets you perceive what proportion of your video viewers work together extra along with your video. This metric offers useful perception into how successfully your content material engages your viewers.
If in case you have a low engagement charge, chances are you’ll have to discover completely different content material concepts to see how one can higher resonate along with your viewers and entice them to go away feedback or share your movies. It’s necessary to trace metrics like this, particularly when operating TikTok campaigns or influencer partnerships.
Having a transparent understanding of how individuals are participating with a particular influencer lets you understand whether or not you need a partnership with a TikTok influencer or not. Furthermore, your engagement charge metric to your personal model will seemingly be a giant a part of your social media reporting for instance that your social media workforce is producing high quality content material that resonates along with your model’s viewers.
Learn how to calculate your TikTok engagement charge
When you can entry information surrounding particular TikTok engagements inside your TikTok analytics—or different analytics device of selection—you’ll need to calculate your engagement charge your self.
The components for TikTok engagement charge is:
TikTok Engagement Fee = [(Total Likes + Comments + Shares)/Total Number of Views] x 100
You possibly can calculate your engagement charge per video or for all movies printed over a specified time vary.
Let’s go over an instance.
In the event you use TikTok’s built-in analytics, the Overview part offers you with an in depth look into your engagements over a specified time interval (both 7 days, 28 days, 60 days or a customized time-frame you may choose):
Head over to the Attain tab, to seek out your complete video views for a particular time interval as effectively.
You can too use a device like Sprout Social’s analytics to simply calculate your engagement charge. Log into your account and head to your TikTok Profiles dashboard to get a transparent take a look at your report.
Sprout Social’s information makes calculating engagement charge simple, because it already combines your whole engagements. Quite than having so as to add these up as a part of the components, you may merely plug within the engagements and video views numbers.
Utilizing the info from Sprout Espresso Co., if we enter these numbers into our TikTok engagement charge components, we get these outcomes:
[190,024/1,112,731] x 100 = 17.1%
Multiplying your engagement proper by 100 on the finish helps the ultimate outcome come out in proportion kind, a typical format to your social media experiences. Give it a strive by signing up with Sprout Social for a free trial.
10 priceless methods to spice up your TikTok engagement charge
Whereas 17.1% from our above instance is a fairly implausible engagement charge, that is probably not the case for your online business. And that’s okay!
However you’re most likely in search of just a few tricks to enhance these numbers. Implement a few of these suggestions into your TikTok technique to assist enhance your engagement.
1. High quality content material beats amount
Above all else, high quality content material is the best way to go. Whereas you will have seen stats about how TikTok recommends posting 1-4 movies per day, but when these movies aren’t top quality, nobody goes to wish to watch them.
As an alternative, goal for a consistency that’s reasonable to your workforce however doesn’t sacrifice high quality. Plus, RivalIQ’s TikTok benchmark report discovered that almost all manufacturers are posting round 1.75 movies per week—a slightly sustainable frequency versus a number of movies per day.
Take sustainable candle store, Mala the Model, for instance. The model posts one video per enterprise day, so as much as 5 days per week (or fewer if there’s a nationwide vacation).
The model’s technique is straightforward however stable. The social media supervisor creates plenty of posts sharing behind-the-scenes content material, new scent updates, suggestions, enterprise data and solutions to buyer questions. It’s good content material that doesn’t really feel rushed simply to push content material out.
Maintain this in thoughts as you construct out your personal TikTok content material technique.
2. Publish on the proper instances
Even in the event you’re constantly sharing high quality content material, posting on the fallacious instances means your viewers may not actually have a likelihood to see and work together with it.
Nevertheless, it is advisable to know extra than simply the greatest instances to publish on TikTok. You must know the very best instances to publish to your particular viewers. A TikTok scheduling device like Sprout Social might help.
While you get able to publish or schedule your TikTok movies by Sprout Social, you may entry a function known as “Optimum Ship Occasions.” This analyzes your followers and offers you with the very best instances to publish based mostly on when your viewers is most lively.
3. Inviting viewers to share what they assume within the feedback
Invite engagement in your video by asking viewers to go away TikTok feedback. This can be a good way to have the ability to maintain conversations along with your viewers by studying and responding to their feedback.
However greater than that, TikTok permits customers to reply to a remark with a video, serving to you to additional have interaction along with your viewers. Let’s check out this instance from Gushers. The model posted a video with plenty of random meals combos, and somebody replied with a remark that claims, “Pretzel gushers.”
In response, Gushers created a video response attempting out the brand new meals combo:
This video generated nearly 1,000 views and plenty of new feedback. Attempt to have interaction your viewers by asking for feedback and responding to them whenever you obtain them.
4. Publish constantly
Sure, high quality over amount. However, consistency can be key.
While you’re making a TikTok content material technique, it is advisable to have a plan for how one can recurrently pump movies out. High quality could be an important consider your movies, however having a constant schedule so your movies are recurrently exhibiting up in feeds is a detailed second.
Think about batch-recording your video content material to make it simpler to publish extra constantly. This fashion, you may create every week or so value of movies at one time, slightly than having to tug out your recording tools each single day.
5. Outline your area of interest and persist with it
Discover your area of interest. Certain, you would possibly promote candles. Or cookies. Or burrito bowls. However what particularly will dictate the kind of content material you share?
As a candle firm, you would possibly give attention to behind-the-scenes content material that showcases the way you make every of your merchandise. As a cookie bakery, you would possibly give attention to exhibiting off your completely different greatest promoting cookies. And in the event you promote burrito bowls, you would possibly, like Chipotle, make memes a giant a part of your technique.
The underside line is that this—you wish to select a particular area of interest and focus to your content material. This fashion, your viewers involves know what to anticipate out of your model and so they can get pleasure from every video or publish you place out.
Let’s check out Gymshark, a health attire retailer. This model’s TikTok technique doesn’t even focus on video content material. Each single one in every of Gymshark’s posts is a picture carousel with motivational textual content overlaying every picture.
This straightforward and constant technique garners the model tons of of 1000’s if not tens of millions of views on every video. Discover your personal area of interest and use it to develop your viewers.
In the event you’re unsure the place to start out, contemplate looking the For You web page to see what different manufacturers and creators are doing. This may be an effective way to assemble inspiration to your personal TikTok advertising campaigns.
6. Benefit from user-generated content material
Consumer-generated content material is one other nice technique for growing engagement. Shoppers belief user-generated content material, with 86% saying they belief UGC over influencer content material and usually tend to purchase from a model sharing UGC.
UGC is a kind of content material—on this case, a TikTok video—that somebody has created that mentions your model or showcases your services or products by some means. You possibly can then reshare this content material by yourself feed as a type of social proof, letting your viewers know that you’ve got blissful clients and that they may very well be one, too.
Right here’s a fantastic instance from Dunkin’. One in every of Dunkin’s clients shared a video of them having fun with a Valentine’s Day-themed donut. Dunkin’s workforce discovered it and commented asking if they may repost it on their very own feed—the proper step to take earlier than sharing UGC along with your viewers:
Monitor your model throughout completely different social media platforms to see if anybody is posting movies mentioning you or your product. In the event you’re not discovering any natural UGC, contemplate placing out an ask to your clients to share photograph or video content material you need to use. Or, you would possibly even look into hiring a UGC creator that will help you compile some nice content material.
7. TikTok advertisements can enhance engagement
Operating TikTok advertisements can be an effective way to succeed in a wider viewers, develop your viewers and subsequently enhance your total engagement. There are a selection of various kinds of advertisements, starting from model takeovers to sponsored hashtags. However probably the greatest varieties of advertisements to extend engagement is the in-feed advert.
This is rather like a TikTok video that you just pay to advertise. Viewers can head to your profile, depart likes, add a remark and extra.
Check out this in-feed advert run by integration software program Zapier. It attracts individuals in by showcasing one thing helpful that may be accomplished with its device. It consists of the entire parts of an everyday publish—video, caption and hashtags.
Folks may even swipe over to view the profile. A web site will pop up first because the CTA for viewers to study extra. They’ll take motion in your web site, however then they’ll additionally head to your profile afterwards, doubtlessly watching extra of your movies or following your account.
Put collectively your personal TikTok advertisements technique so you may attain a wider viewers and enhance your engagement.
8. Hook the viewer
It’s extremely simple for viewers to proceed scrolling by their feed in case your video doesn’t instantly curiosity them, hook them or draw them in. There are a lot of alternative ways to do that, and we’re going to stroll you thru just a few completely different examples to provide you a greater concept of find out how to create your personal attention-grabbing video content material.
First, benefit from widespread TikTok sounds in your content material. When completely different sounds are used usually—particularly in a manner that’s recognizable and pleasurable—it makes individuals cease scrolling to see the sound utilized in a enjoyable new manner.
Check out Capri Solar utilizing the favored TikTok sound from The Kardashians of Kris Jenner exhibiting off her china assortment to a pal. Many manufacturers and creators use this sound when showcasing one thing cool—and Capri Solar did simply that when exhibiting off its new straws.
One other technique to seize consideration is to hook the viewer with a fantastic story. Dive proper in with a robust story hook in an effort to get them to cease scrolling—or use a textual content overlay to elucidate extra about your story so individuals wish to hear the total factor.
Whereas not a model, you might additionally take a web page out of creator Alana Fineman’s ebook. She shares completely different restaurant skits and begins each video with the identical line—”Time for one more restaurant story.” And it pulls in her viewers and will get them prepared for story time each time.
Additionally, maintain a watch out for numerous TikTok traits that your model can leap on. These usually tend to pop up within the For You web page in the event that they’re well timed sufficient and so they’re additionally extra prone to catch a viewer’s eye.
Lastly, contemplate hopping on a TikTok problem so long as it’s nonetheless related to your online business. Or, create your personal problem and problem your viewers to provide it a strive.
Right here’s an instance of a video that isn’t a problem, however simply may very well be become one. Essie created a enjoyable and nostalgic ’90s nail artwork TikTok publish. The workforce simply might’ve turned this right into a problem by asking followers and nail influencers to create their very own ’90s seems.
Whereas there doesn’t essentially need to be an incentive, one nice technique to enhance engagement and participation is by providing a prize to the very best (a extra subjective selection) or the video that will get essentially the most likes (a extra easy choice).
9. TikTok web optimization will enhance your visibility
web optimization stands for SEO, and TikTok is a search engine. The truth is, 40% of People are utilizing TikTok as a search engine—so it is advisable to take note of TikTok web optimization as part of your advertising technique.
Some suggestions embrace:
- Utilizing TikTok’s predictive search that will help you provide you with video concepts based mostly on what individuals are in search of
- Incorporating your video’s focus key phrase(s) naturally into your video caption
- Including hashtags that use your video’s focus key phrase(s)
- Having a great understanding of the TikTok algorithm and key rating components
Be sure you’re together with web optimization inside your content material technique to extend possibilities of your video reaching your viewers and growing engagement.
10. Hashtag campaigns
Lastly, contemplate operating a hashtag marketing campaign to assist unfold the phrase about your online business and its services or products much more. A hashtag marketing campaign creates a branded hashtag, then asks viewers to make use of that hashtag in their very own video content material to unfold the phrase.
Right here’s a fantastic instance that’s fairly widespread—#CanvaTok. This can be a hashtag that graphic design device Canva makes use of inside its personal video captions. However many different designers and small companies on the app additionally use it to indicate off their completely different creations.
Making a hashtag marketing campaign can take a while to construct up. You must use it sufficient inside your personal movies for it to begin to catch on, whereas additionally utilizing CTAs to get your viewers to make use of that TikTok hashtag inside their video captions as effectively.
Increase your TikTok engagement charge
Prepared to spice up your TikTok engagement charge? Begin implementing these 10 engagement methods and learn to maintain observe of your total engagement charge.
To study much more about TikTok advertising, head over to take a look at our final information to making a TikTok advertising technique that may work for your online business.
TikTok engagement FAQ
What’s TikTok engagement?
TikTok engagement refers to any motion {that a} viewer takes in your video. This features a remark, like, share or observe.
How do I verify my TikTok engagement?
You possibly can verify your TikTok engagement throughout the built-in TikTok analytics function or with any third-party analytics device like Sprout Social.
Why is my TikTok engagement so low?
There may very well be a whole lot of causes your TikTok engagement is low. You may need a more moderen account. You may not be creating video content material that’s very participating. Otherwise you may not be reaching the precise viewers along with your content material. Use our tricks to enhance your engagement and see if it will increase.
What is an efficient TikTok engagement charge?
RivalIQ’s TikTok benchmark report dictates that the typical engagement charge per follower is 5.7% on TikTok. So something greater than that may very well be thought-about a great engagement charge.
What’s the common engagement charge on TikTok?
As we talked about, the typical TikTok engagement charge is round 5 .7%.
