When advertising your model on TikTok, you wish to maximize your potential attain and total efficiency. The easiest way to do that is thru retaining a detailed eye in your TikTok analytics—monitoring your hottest movies, analyzing your viewers demographics and utilizing your findings to adapt your technique. TikTok analytics instruments provide you with extra full perception into the effectiveness of your advertising technique.
Learn on to search out out which TikTok analytics instrument will work greatest to your workforce—and the way to decide on the suitable one.
Soar to a bit:
What’s a TikTok analytics instrument?
A TikTok analytics instrument is a software program that allows manufacturers and creators to get a more in-depth have a look at how their TikTok presence is performing. Your TikTok analytics shares particulars like:
- Prime movies
- Video views
- Viewers demographics
- Video engagement
Analytics provide help to get a transparent understanding of in case your TikTok advertising technique is working or if you’ll want to make modifications to raised attain and resonate together with your viewers. A TikTok analytics instrument can current you with this knowledge.
What to search for in a TikTok analytics instrument
There are lots of completely different TikTok analytics instrument choices on the market—we’re masking 13 completely different ones inside this text. So how do you determine which instrument will work greatest for your corporation?
Listed below are three key options to ensure your TikTok analytics instrument has so it may well assist maximize your technique.
Pattern evaluation
One essential a part of sustaining a related and thrilling TikTok technique is staying on high of in style TikTok traits. Figuring out what’s trending improves your possibilities of going viral on the platform and reaching an enormous viewers with a single video.
This implies you’ll need an analytics instrument that offers you the complete scope of what’s trending. This fashion, you’ll be able to simply bounce on traits whereas they’re sizzling, rising views and staying related.
Streamlines reporting
Analytics platforms make it simpler to get the complete scope of your account’s efficiency. You may have a look at a single dashboard the place your whole metrics are in a single place. Better of all, many TikTok analytics platforms mean you can export your knowledge, making social media reporting a bit of cake.
Hashtag monitoring
A primary aspect of your technique ought to revolve round TikTok hashtags. Hashtags can enhance your place on the For You Web page and will help your movies present up in search outcomes. With 40% of Customers utilizing TikTok as a search engine, that is extraordinarily essential for rising your attain.
Discover a TikTok analytics instrument that may provide help to with hashtag monitoring so you realize the perfect and most related hashtags to incorporate alongside every of your movies.
Need to get a greater view into your TikTok efficiency? Discover the suitable TikTok analytics instrument to your model. We’ve received 13 of the perfect choices proper right here.
1. Sprout Social
Sprout Social is an all-in-one social media administration platform that provides plenty of options—TikTok analytics being only one. Sprout Social can be utilized to create a birds-eye-view of your complete social media plan, irrespective of which platforms you will have a presence on.
Hyperlink your TikTok account to your Sprout Social account and monitor your whole social platforms in a single easy-to-navigate dashboard. Have a look at charts and graphs together with your analytics knowledge in a single place, making it simple to know how your technique is performing and put collectively your month-to-month experiences.
Key options:
- Construct customized experiences so that you’re together with the precise metrics and knowledge which can be essential to your corporation.
- Separate paid and natural analytics to seamlessly embody in experiences.
- View your ends in completely different graphs so you’ll be able to simply see what the numbers imply.
- Entry your analytics overview, viewers demographics and engagement knowledge out of your TikTok.
Pricing: Begins at $249/month. Strive free for 30 days.
2. Native TikTok Analytics
TikTok’s native analytics are utterly free to make use of for anybody—creator and enterprise accounts alike—who has printed no less than one TikTok video to their account. They’re accessible on each the cellular app and on desktop, enabling customers to view their analytics of their most popular format.
Key options:
- Get entry to 4 primary sections of analytics: Overview, content material, followers and reside movies.
- Study what your high video content material so you’ll be able to create extra movies that resonates together with your viewers.
- Entry knowledge about your reside movies for those who recurrently reside stream.
Pricing: Free to make use of.
3. Socialinsider
Socialinsider is one other social media administration instrument that provides a number of completely different options—TikTok analytics being one in all them. Socialinsider permits its customers to observe metrics like views, engagement, follower development and extra, whereas additionally giving them entry to data like historic content material traits and top-performing content material.
Key options:
- Examine your TikTok metrics over time by viewing historic knowledge to search out traits inside your individual content material.
- Uncover your hottest classes of content material so you’ll be able to simply create extra that resonates together with your viewers.
- View charts and graphs together with your TikTok metrics to interpret their meanings.
Pricing: Beginning at $82/month.
4. Loomly
Loomly permits manufacturers and businesses alike to research their social media efficiency, create and schedule content material, handle on-line campaigns and conversations, and collaborate amongst their workforce. Loomly presents instruments for a wide range of social media platforms, TikTok included.
Key options:
- Measure your video content material’s efficiency in actual time to see which movies are hottest.
- Use submit labels to simply categorize your content material based mostly on kind or marketing campaign.
- Automate analytics experiences to make your reporting course of even smoother.
Pricing: Begins at $32/month.
5. Brand24
Brand24 is an AI social listening instrument constructed to assist manufacturers monitor their on-line presence, their rivals and their viewers. Brand24’s TikTok analytics is of a unique type. As a substitute of monitoring your individual efficiency, you should use this instrument to trace model mentions, business conversations, competitor efficiency and extra.
Key options:
- Monitor your mentions feed to see what folks should say about your corporation on TikTok.
- Observe the amount of discussions round your model to preemptively plan for potential disaster administration.
- Discover the highest business influencers you need to be working with on TikTok.
Pricing: Begins at $79/month.
6. Social Champ
Social Champ is a social media administration instrument that helps its clients publish social media content material, handle their content material calendar, analyze their efficiency and have interaction with their viewers. Customers can join every of their platforms to this instrument, together with TikTok.
Key options:
- Get downloadable PDF and PPT exports of your TikTok analytics to share together with your workforce.
- Keep watch over weekly and month-to-month outcomes to search out patterns and enhance your technique.
- Uncover your top-performing posts so you’ll be able to create extra content material that your viewers loves.
Pricing: Free account for as much as three social accounts. Paid plans begin at $26/month.
7. Pentos
Pentos is a TikTok analytics instrument, plain and easy. Its complete goal is to assist manufacturers and creators observe their rivals, discover the perfect audio clips to make use of, hop on traits and enhance their total TikTok efficiency.
Key options:
- Entry an in depth record of every week’s high trending audio clips to incorporate in your movies.
- Observe your rivals’ efficiency so you’ll be able to see the way you arise in opposition to them.
- Export your TikTok knowledge to compile into your month-to-month social media experiences.
Pricing: Begins at $99/month.
8. Exolyt
Exolyt is one other instrument that was created solely to assist manufacturers and creators get a greater grip on their TikTok accounts. This instrument is ideal for analyzing your content material in addition to monitoring traits, conversations, influencers and extra all throughout TikTok.
Key options:
- Uncover the day’s high hashtags so you’ll be able to embody trending tags in your video captions.
- Get insights into your model sentiment on TikTok so you realize your fame on the app.
- Entry viewers demographics and metrics relating to your TikTok efficiency.
Pricing: Free restricted account accessible. Paid plans begin at $330/month.
9. Iconosquare
Iconosquare is an analytics instrument at its core, serving to social media entrepreneurs monitor their presence throughout plenty of social media platforms like TikTok. Different options embody submit scheduling, social listening and social media inbox administration.
Key options:
- Create customized dashboards so that you’re solely met with the metrics that imply essentially the most to your corporation.
- Monitor engagement to find which content material your viewers loves greatest.
- Simply export your outcomes to compile into your month-to-month, quarterly or yearly report.
Pricing: Begins at $49/month.
10. Keyhole
Keyhole is one other complete instrument that’s solely devoted to social media analytics and serving to manufacturers monitor their on-line efficiency. Whereas manufacturers can entry publishing and scheduling instruments, most options embody social listening, historic development monitoring, influencer monitoring and the like.
Key options:
- Measure your accounts over time to get correct historic knowledge and development evaluation.
- Discover optimum posting instances to additional enhance your total attain and presence.
- Get deeper insights into your viewers and what they wish to see from you.
Pricing: Begins at $89/month.
11. Rival IQ
Rival IQ is one other social media analytics instrument good for serving to manufacturers monitor their on-line presence throughout plenty of social media platforms—after all, with TikTok being one in all them. On high of providing a wealth of analytics instruments as a part of its common subscription, Rival IQ additionally presents free reporting and benchmarking instruments for entrepreneurs.
Key options:
- Use the hashtag analytics instruments to search out the perfect TikTok hashtags to make use of in your content material.
- Conduct complete social media audits to assist regulate your technique and enhance efficiency.
- Get a birds eye view into your TikTok efficiency so you’ll be able to see high posts, engagement and extra.
Pricing: Begins at $239/month.
12. Quintly
Quintly is a social media analytics and aggressive benchmarking instrument that helps manufacturers make sense of their on-line efficiency and examine it to their rivals. The suite of instruments solely contains choices for analytics, reporting and extra.
Key options:
- Create customized experiences by selecting from greater than 350 metrics that you simply wish to observe.
- Entry pre-made dashboard templates meant for analyzing completely different outcomes.
- Use the quick Evaluation function to realize on the spot insights into your TikTok efficiency.
Pricing: Begins at $315/month.
13. Sprint Hudson
Sprint Hudson is a social media administration platform that provides a collection of various instruments for entrepreneurs, manufacturers and businesses to make use of. Entry instruments like visible AI, social listening, link-in-bio instruments, viewers engagement and analytics.
Key options:
- Leverage predictive AI that can assist you discover traits you should use in your content material planning.
- Phase your content material to simply pinpoint which kinds of movies carry out greatest.
- Entry analytics and reporting instruments so you’ll be able to ditch your spreadsheets for cohesive experiences.
Pricing: Begins at $249/month.
Discover the suitable TikTok analytics instrument
What options do you want essentially the most entry to? Discover one thing with hashtag monitoring, trendspotting capabilities and the power to work with a number of platforms so you will have your whole social media advertising knowledge in a single place.
Sprout Social could be the right choice to your model. For those who’re all for attempting our TikTok analytics instrument, join a free trial right this moment.
