The Easiest Solution to Conduct Market Analysis: Mintel Leap AI

At Mintel, we all know that in an more and more dynamic enterprise panorama, leveraging insightful market analysis is extra important than ever. Latest advances in generative synthetic intelligence (AI) and enormous language fashions (LLM) have enabled Mintel to as soon as once more outline what the way forward for market intelligence seems to be like. We’ve created a groundbreaking AI answer that may basically change how companies throughout the globe conduct their analysis.

Think about market analysis with out the battle. Think about a sooner, smarter and extra environment friendly approach of conducting market analysis. Welcome to Mintel Leap.

In contrast to different consumer-grade generative AI instruments which might be skilled on publicly out there information, Mintel Leap takes a wholly completely different strategy. What we’ve created is a closed-loop AI platform that’s constructed completely on Mintel’s propriety analysis and human evaluation.

So, what does this imply for you?

It implies that your market analysis capabilities are radically enhanced at speeds, scales and specificity that you simply didn’t assume potential.

Whereas the facility afforded to us by AI enhances your analysis efficiencies, our analysts are nonetheless those who meticulously extract and analyse information from our syndicated analysis. Crucial insights aren’t left to automation – it’s our experience that delivers the depth you want.

The position of know-how, notably AI, in the way forward for market intelligence, is poised to be transformative. Regardless of some ambiguity surrounding the time period ‘AI’, Mintel’s reporting in The Way forward for Know-how reveals that over half of us possess no less than some data about AI. This consciousness is anticipated to develop because the quite a few potential advantages of AI grow to be more and more evident.

Nevertheless, over half of shoppers who’re conscious of AI additionally increase issues that it has the potential of creating jobs redundant. Whereas some persons are spiralling about AI changing jobs, Mintel aligns itself with the view of economist Richard Baldwin who asserted that “AI gained’t take your job,” throughout a panel on the 2023 World Financial Discussion board’s Development Summit, “It’s any person utilizing AI that may take your job.” Mintel takes the stance that AI as a substitute transforms the character of labor, facilitating effectivity and creating new alternatives and roles for individuals who perceive methods to leverage AI applied sciences.

In a world the place know-how is advancing at an accelerated tempo, the adoption of AI is crucial. Mintel Leap stands as your organization’s gateway to transformative effectivity, aggressive benefit and gaining progressive insights immediately.

As seasoned professionals, everyone knows that conducting market analysis is invaluable, however it additionally comes with challenges and frustrations.

The complexities of sorting by way of intensive statistics, guaranteeing information accuracy, and figuring out a consultant audience might be overwhelming and time-consuming. To not point out the tight deadlines, excessive prices, and the speedy evolution of market dynamics.
That’s the place Mintel is available in. We reduce by way of the noise by crafting sturdy and insightful market intelligence, supplying you with a transparent perspective on the topical points that matter most.

For Mintel, ‘velocity to solutions’ has at all times been the cornerstone of delivering worth and ROI to our purchasers. The message was clear: velocity issues. In at this time’s fast-paced world, our purchasers crave prompt solutions. That’s why we’re thrilled to introduce Mintel Leap, powered by our insights and the progressive capabilities of generative AI.

Mintel Leap is the first-to-market answer, providing industry-leading market intelligence that delivers strategic insights in seconds.

We created Leap to supercharge your market analysis.

Say goodbye to gradual processes to excavate your solutions. Merely ask Leap a query and get catapulted to a reputable reply in seconds. Leap gives you again time, empowering you to innovate and develop your corporation at unprecedented depths, scopes and speeds.

What makes Leap completely different from different generative AI functions in the marketplace is that Leap is crafted with Mintel-only listed analysis and evaluation. It’s a closed-loop ecosystem, which means that the responses you obtain are generated solely from Mintel’s huge database of the newest proprietary information and perception. You’ll by no means be given any info not written by Mintel’s specialists. This ensures that we preserve the belief that we’ve cultivated over the previous 50 years with our purchasers.

Overlook unreliable info, superficial statistics and inflated figures. In contrast to different AI instruments, Leap’s responses are grounded in human-validated information.

Solely then does this verified information enter into our Leap ecosystem. Leap is the right mix of algorithmic and human intelligence; our analysts curate the information, whereas the AI platform delivers their insights immediately.

What’s extra is that every Leap response is referenced again to its authentic supply within the footnotes, clearly exhibiting which report and analysts contributed to the perception.

After an intensive analysis of various LLMs, we decided that ChatGPT suited our necessities finest.

Leap works by semantically looking for your question by way of the entire content material we’ve listed. The LLM then pinpoints the closest blocks of Mintel content material in semantic which means and solutions your query.

To make sure you obtain essentially the most up-to-date info, Leap references insights from the latest model of a report.

We all know from our The Way forward for Know-how findings that over half of UK adults are involved about AI accumulating their information, so we made it one in every of our priorities that we might not practice any LLM on our content material and information, nor can we share your inquiries to the LLM. This dedication safeguards your mental property in opposition to any potential harvesting, and it ensures that your requests haven’t any affect on what rivals see and vice versa.

The one monitoring that we do is to watch the standard of Leap’s solutions. Over time, we’ll proceed so as to add extra Mintel content material, enhancing Leap’s energy. As ChatGPT upgrades its efficiency, we’ll profit from its improved performance because of the approach we’ve constructed Leap. This fashion, we’re leveraging the very best of Mintel’s perception, our ever-growing content material, and the capabilities LLMs have afforded us.

The extent of solutions you get from Leap is intrinsically tied to the extent of element and specificity you present in your prompts. Leap depends on the context and particulars you present to generate significant responses. Exact immediate engineering provides you the potential to go from ideation to advertising and marketing technique in seconds.

Listed here are a number of prompting ideas:

All purchasers who subscribe to Mintel Leap are supplied with an intensive onboarding course of designed to assist them maximise the advantages of Leap, together with a webinar on highly effective prompts.

Don’t simply take our phrase for it; see what our purchasers around the globe are saying about Mintel Leap.

So far as we’ve come, that is simply the primary iteration of Leap. Our purchasers’ suggestions is invaluable to gasoline Leap’s fine-tuning and steady enchancment. However what is obvious, is that Leap will remodel the market analysis course of perpetually.

In a world the place know-how is advancing at an accelerated tempo, the adoption of AI is crucial. Leap is your gateway to transformative effectivity and aggressive benefit.

Get the solutions you want immediately with the identical unparalleled high quality and accuracy you might be accustomed to from Mintel. Cease looking. Begin leaping.

See for your self and e book a demo at this time. We promise that the second you see it, it delivers worth.

For those who’re a Mintel subscriber, communicate to your Account Supervisor, or just click on right here and a member of our staff can be in contact with you. For those who’re not a subscriber, however curious to be taught extra, e book a demo to see what Mintel Leap can do for you.