You’ll be able to’t hold doing this…
Too many advertisers proceed to make use of one advert account to handle all of their purchasers. This isn’t only a dangerous thought, it’s towards Meta’s guidelines.
Meta began making a giant deal of this a few years in the past. I even wrote a weblog put up about the way it was changing into a higher focus of guidelines enforcement.
Now we’re beginning to hear that they’re taking this extra critically now. For actual this time.
Inside Meta’s Promoting Requirements, quantity 5 of Issues You Ought to Know reads:
In case you are managing advertisements on behalf of different advertisers, every advertiser or consumer have to be managed via separate advert accounts.
It’s clear. Every of your purchasers wants a separate advert account. There are a number of methods to perform this.
1. Your purchasers may share their advert accounts with you. This might be excellent because you may get promoting historical past. That assumes, in fact, that your consumer has been sharing their advert account with prior companies.
2. In any other case, create a separate advert account for every consumer inside your Enterprise SupervisorEach group ought to have their very own Enterprise Supervisor to arrange their belongings (pages, advert accounts, pixels, and extra), after which present applicable entry to these belongings to companions. Extra. In fact, there’s an advert account creation restrict that would impede your skill to do that.
What your restrict is shall be primarily based on how lengthy you’ve maintained a Enterprise Supervisor in good standing. You could find yours by going to Enterprise Information inside your Enterprise Settings.
In case your restrict is inadequate, it’s another excuse to prioritize sharing the consumer’s advert account.
You’d have been forgiven should you didn’t find out about this two years in the past. However that warning has come and gone. You’re working out of time.
Do that.
