On the 2023 B2B Advertising Awards, Sarah Sutton, CMO, Ship Applied sciences and Ryan Almond, World ABX Director, Henkel, had been each awarded ‘B2B marketer of the 12 months’ as joint winners. On this week’s podcast, David Rowlands, Head of Content material, B2B Advertising, sat down with Sarah to debate her huge win. She shared how she received began in B2B, her philosophy as a CMO, methods to construct a collaborative relationship with gross sales, and methods to method failures in your profession.
As well as, she additionally talked about her journey with Ship Expertise whereas delving into how she was in a position to scoop up the award for ‘B2B marketer of the 12 months’ with Ship Expertise’s ‘Love Underwriting’ marketing campaign which generated thousands and thousands in income.
To listen to from our different ‘B2B marketer of the 12 months’, try Ryan’s podcast to study his ideas on ABX: b2bmarketing.web/latest-podcast/t…kel-ryan-almond/
Need extra? You possibly can see Sarah and Ryan’s full case research on Propolis, our group hub of specialists and insights for all the most recent in B2B advertising right here: propolis.b2bmarketing.web/
