Not practically sufficient advertisers use and even find out about breakdowns…
They’re discovered by clicking the breakdown dropdown menu in between Columns and Studies in Advertisements Supervisor.
There are six classes of breakdownsBreakdown is a solution to get insights into your advert efficiency associated to time, supply, motion, or dynamic inventive component. Extra.
By Time:
By Demographics:
- Age
- Gender
- Age and Gender
- ViewersThat is the group of people that can probably see your advertisements. You assist affect this by adjusting age, gender, location, detailed focusing on (pursuits and behaviors), customized audiences, and extra. Extra Sort (for Benefit+ Procuring)
By Geography:
- Nation
- Nation and Viewers Sort (Benefit+ Procuring)
- Area
- Enterprise Areas
- DMA Area
By Supply:
- PlacementA placement is a location the place your advert is proven. Examples embrace Fb’s cellular Feed, Messenger, Instagram feed, Viewers Community, right-hand column, and extra. Extra
- Platform
- Time of Day (advert account time zone)
- Time of Day (viewer’s time zone)
- Impression System
- Platform and System
- Placement and System
- Media Sort
- Product ID
By Motion:
- Conversion System
- CarouselA carousel means that you can show two or extra scrollable photographs or movies in the identical advert, with the power to hyperlink every to a special URL. Extra Card
- Vacation spot
- Put up Response Sort
- Model
- Class
- Video Sound
- Video View Sort
By Dynamic Inventive Ingredient (from the advert view solely):
- Picture, Video, and Slideshow
- Textual content
- Headline (advert settings)
- Description
- Name to MotionA call-to-action is a button or hyperlink in your advert that implies the motion you need your viewers to take. Examples: “Study Extra” or “Signal Up.” Extra
- Web site URL
While you use considered one of these breakdowns, Meta will create a separate row for every breakdown component. For instance, when breaking down by placement, you get a separate row for every placement to see how fundsA funds is an quantity you are prepared to spend in your Fb campaigns or advert units on a every day or lifetime foundation. Extra, impressionsImpressions are the variety of instances your advertisements had been exhibited to your audience. Impressions aren’t counted whether it is detected they got here from bots. Extra, and efficiency break down.
Go forward and poke round breakdowns in case you haven’t already. They will uncover some worthwhile information.
