Touchdown pages could be the equal of creating first impression, however thanks pages are the ultimate reminiscence you permit an internet site customer with earlier than they go.
They’re usually the ultimate alternative to interact your web site guests and go away them with a heat, fuzzy feeling about their total expertise in your web site.
Like several web site web page, good thanks pages require cautious consideration throughout design, structure, copy, and calls-to-action (CTAs).
When you’re struggling to make your thanks web page work to your guests and web site objectives, take a look at these 9 examples to get impressed.
Desk of Contents
What’s a thanks web page?
A thanks web page is what your prospects and leads are redirected to instantly after finishing a kind or making a purchase order in your internet web page.
Its main goal is to acknowledge the web site customer’s motion, whether or not that’s a purchase order, a sign-up, or a request for data.
Whereas thanks pages carry out an analogous operate to a affirmation e mail, viewers don’t have to decide on to open it.
Consider a thanks web page as each the final step in your conversion course of and step one for buyer retention.
The thanks web page presents a main alternative to show a lead right into a buyer — or a buyer right into a model advocate. The easiest way to do that? Make the subsequent step(s) within the purchaser or consumer journey:
- Apparent and clear.
- Speedy.
- Thrilling or fascinating.
- Worth-driven.
This implies clear and concise copy, good structure, and taking the chance so as to add worth to your web site guests.
What’s the advantage of a thanks web page?
Consider it this manner: It’s possible you’ll by no means have a better, extra pure alternative to offer a buyer one thing that pleasantly surprises them and exactly suits what they need.
How have you learnt what your buyer needs? They simply instructed you precisely what they need by following a CTA in your web site.
After somebody follows the CTA on a touchdown web page, take them to step two of their journey earlier than they click on away. Present prospects you’re able to ship worth time and time once more.
As an illustration, if a buyer makes a purchase order in your web site, use the thanks web page as a possibility so as to add worth by further sources or content material — which is able to construct belief and delight prospects.
Alternatively, you may use a kind thanks web page as a possibility to offer leads with the subsequent steps. If the lead downloaded a Social Media Calendar e-book, the thanks web page can checklist out different social media sources you’d like to offer.
Thank You Web page Examples
1. Contact Type Completion
Affirm to your buyer that they accomplished their meant motion efficiently — and remind them what you’ll (and received’t) do with their data. Construct belief and allow them to know you’re on their aspect.
Let shoppers know you’re focused on delivering worth … and received’t be emailing them only for the sake of it. When you have them engaged, take the chance to focus on what they will count on from talking with you and what else you may supply them.
That is your finest likelihood to persuade shoppers your model is completely different, and it comes lengthy earlier than they run throughout considered one of your messages of their inbox.
Greatest Contact Type Completion Thank You Web page
Picture Supply
Rocket Company does a wonderful job of reinforcing its model, offering different provides, and highlighting its achievements with earlier purchasers on the thanks web page for his or her Contact Us kind.
The web page flawlessly mixes and matches useful provides like a digital advertising and marketing information and their ongoing podcast with social proof reminiscent of award wins, companions, and buyer logos.
Better of all, they supply their direct cellphone quantity in case the customer needs a quicker touchpoint.
2. Useful resource Obtain Thank You Pages
You possible have an e-book or different lead era downloadable despatched routinely by way of e mail. Nonetheless, it’s nonetheless finest to supply a obtain hyperlink to the originally-requested merchandise proper in your thanks web page, as nicely.
This could hold your buyer engaged in your web site and enhance the chance they’ll open and interact together with your supplies straight away. It additionally provides you the chance to proceed nurturing them in the direction of a higher-intent conversion motion on the positioning.
Greatest Useful resource Obtain Thank You Web page
Picture Supply
The most effective methods to increase the worth of a content material obtain is to mix it together with your subscription course of so you may proceed nurturing your leads.
That’s precisely what Sensible Passive Revenue does earlier than main you to a thanks web page the place you may entry the useful resource you needed to obtain.
The thanks web page additionally welcomes you as a subscriber and fosters a way of belief and neighborhood. Customers can customise their content material preferences in line with their largest challenges, obtain different related sources, and see upcoming occasions.
Most significantly, the web page incorporates a CTA to buy an all-access go to Sensible Passive Revenue’s in depth coaching materials.
3. Buy Affirmation Pages
The post-sale affirmation web page is an often-missed alternative to floor comparable, associated, or complementary merchandise.
To extend effectiveness, you’ll need to customise these suggestions with an aligning supply — reminiscent of a coupon or a rewards program.
If prospects can create an account in your web site but in addition have the choice of testing as a visitor, the affirmation web page is a good alternative to immediate a free account creation.
Greatest Buy Thank You Web page
Few firms may even start to method the extent of buyer information that Amazon collects, shops, and leverages throughout their companies.
This high quality of knowledge — and the corporate’s primarily limitless provide of things and retailer listings — makes the acquisition affirmation web page extremely efficient (and, as a shopper, fairly tough to withstand).
Amazon ceaselessly makes use of its thanks web page to encourage additional purchases of associated merchandise or drive customers to different choices like Amazon Prime.
4. Appointments and Reservations
While you’ve bought somebody newly signed up for an appointment, the thanks web page offers a ready-made alternative to broaden or prolong the dialog with them.
Encouraging viewers to comply with or interact together with your group on social media is a pure subsequent step.
As your follower on social, they’ll get frequent reminders about your model, together with any specials or offers you have got on supply. When you’re a enterprise that depends on repeat customized, it is a large win.
Greatest Thank You Web page for an Appointment or Reserving
OpenTable incentivizes customers to obtain the app as soon as they’ve made an appointment to allow them to observe and modify modifications from inside the app itself.
The thanks web page additionally contains useful notes about what to know earlier than arriving on the restaurant.
5. Account Creation Thank You Pages
It is a prime alternative to usher your lead seamlessly into your onboarding or account setup course of.
You’ll need to make it really easy they don’t even take into consideration clicking away.
The thanks web page for account creation offers a possibility to maneuver your new customers a step or two alongside within the buyer lifecycle and enhance retention.
You’ll be able to supply sources to information them by your product or platform or present prompts to totally full their account set-up.
Greatest Account Creation Thank You Web page
Backlinko goes above and past in laying out the subsequent steps for his or her leads.
They’ve infused their web page’s messaging with urgency, but in addition friendliness and approachability.
6. Donation Thank You Pages
A donor isn’t “shopping for” a product in the identical method most different prospects are, however they’re undoubtedly searching for some factor of reassurance, affirmation, appreciation.
Or — on the very least — some affirmation that their contribution is making a constructive affect and being nicely spent.
For nonprofits, political campaigns, and different donor-soliciting websites, use the thanks web page to offer a window into every donation’s affect, proper from the beginning.
Moreover, it by no means hurts when you can anticipate and reply questions on your efficacy earlier than they’ve even requested.
Greatest Donor Thank You Web page
Save the Chimps nails the affect of storytelling on their donor thanks web page, placing the chimps — the group’s beneficiaries — entrance and heart.
7. Session Reserving
Many companies depend on an preliminary session with their potential prospects to seal the deal, whether or not the session will happen in-person or just about.
From tattoo and sweetness parlors to B2B advertising and marketing companies, free consultations are a perfect lead magnet. The trick is to ensure your thanks web page is efficient at conserving your new prospect engaged in order that they’ll present up to your session appointment.
Greatest Session Reserving Thank You Web page
Cayk makes use of an embedded kind on their web site so prospects can e-book a time and date that’s most handy for them with out ready to listen to again from a salesman.
As soon as the appointment is confirmed, a thanks message is displayed together with reminders about what the prospect will acquire from the assembly.
Cayk additionally takes the chance to focus on their worth propositions and what units them other than rivals.
8. E-newsletter Subscription Thank You Web page
If somebody decides to join your publication, it’s possible you’ve already impressed them with the content material and high quality of your web site and sources.
So, why go away a nasty style with a poor publication subscription expertise?
A well-designed thanks web page right here can ensure that your subscribers keep engaged, not simply on the positioning at that second, however with any subsequent content material that lands of their inbox.
Greatest E-newsletter Subscription Thank You Web page
Client Stories does a improbable job on the publication subscription course of and the thanks web page. Upon signing up, customers can choose precisely which matters are related to their pursuits to customise their publication expertise.
As soon as that’s accomplished, the positioning confirms the sign-up course of is full and presents guests with related content material to maintain them shopping on the positioning.
9. Occasion Registration Affirmation
Whether or not you’re encouraging guests to join a webinar or an in-person occasion, your thanks web page helps to set the tone of the occasion.
You should use the thanks web page to set expectations, present vital particulars, and hold customers engaged till the occasion itself rolls round.
Not solely does this present an amazing consumer expertise, nevertheless it additionally will increase the possibility of the registrant exhibiting up — a very related concern in case your occasion is free to attend.
Greatest Occasion Registration Thank You Web page
MarketingProfs runs numerous digital occasions and webinars as a part of their content material technique. When customers join an occasion, they’re taken to a thanks web page that confirms all of the occasion particulars, together with the value, begin time, and length.
Registrants may use social and e mail buttons to share the occasion with pals and colleagues to assist enhance sign-ups even additional.
MarketingProfs additionally takes the chance to offer some FAQs concerning the webinar expertise, easy methods to entry the session, and what occurs if a registrant misses the occasion.
Saying Thank You
Thanks pages allow you to specific gratitude and present appreciation in the direction of guests who’ve taken motion in your web site.
By acknowledging their curiosity, you create a constructive relationship with potential prospects, growing the possibilities of constructing long-term model loyalty.
So, begin expressing your thanks so you may really feel the love long run.
