It’s time to replicate on the entire wonderful issues that we, ActiveCampaign have delivered to life this previous yr, and a big a part of these concepts got here from you.
Whenever you consider 2023, the #1 factor that involves thoughts is AI. We’d be stunned if there’s anybody on the market not utilizing AI, together with us. We made enormous strides with AI-driven innovation, launching highly effective options inside e mail content material technology and automation.
On this put up, we’ll dive into AI and the important thing themes we centered on as an organization, together with customer-driven innovation, maximizing your e-commerce retailer income, scaling your corporation with confidence, and ensuring your buyer engagement is as personalised as attainable.
AI-driven innovation
In a world the place AI-driven innovation is redefining the boundaries of what’s attainable, we discover ourselves on the forefront of a revolution in enterprise and advertising and marketing. Our current releases of AI-powered automation constructing and AI-powered content material technology are a testomony to the transformative potential of AI.
These developments exemplify the thrilling way forward for AI-driven innovation. Promising elevated effectivity and deeper, extra significant connections with our clients.
- AI-powered automation constructing: Developed for automation builders to kick begin and streamline the client journey. Making the construct and design course of an entire lot faster.
- AI-powered content material technology: Empowers entrepreneurs and gross sales professionals to ideate, compose, and reiterate to perfection.
- Entrepreneurs: Try your limitless content-generating wants.
- Gross sales groups: Dive into utilizing AI to craft the proper messaging for leads.
“Now we have at all times centered on taking advanced capabilities and making them accessible to all companies, not simply the enterprise. AI accelerates our mission of democratizing automation.”
Kelly O’Connell, Chief Product Officer at ActiveCampaign
Learn extra from our CPO on our imaginative and prescient for all issues AI.
Private and highly effective experiences
Within the ever-evolving panorama of promoting and buyer engagement, we’re repeatedly advancing our platform to ship private and highly effective experiences. With quite a few impactful updates to our segmentation capabilities and the addition of key channel integrations, our clients are empowered to attach together with your audiences on an entire new stage.
These enhancements are a testomony to our dedication to offering you with the instruments to create really personalised and impactful experiences that drive outcomes.
- Multi-select tags: Unlock the power to choose a number of tags directly inside a single situation. Goal your viewers extra easily and get area again for extra fields inside your segments.
- Contact checklist standing situations: Achieve readability with this new function. Select from quite a lot of contact checklist standing situations for visibility into your list-to-contact relationships. See all the completely different statuses and some use instances that’ll assist you put this into motion.
- E mail exercise home windows: Drive engagement by leveraging exercise home windows in your varied e mail situations. No extra guesswork or counting on tags for elevated message relevance. Study extra on easy methods to construct out segments utilizing this function.
- ‘Begins with’ operators: Expertise enhanced precision. ‘Begins with’ operators now accompany varied situations for an excellent higher capability to narrowly goal.
- SMS integrations: Talk together with your contacts with extra than simply e mail by including SMS communication to your advertising and marketing technique. We launched 9 new SMS integrations this yr, together with Tatango.
- Google Advertisements integration: Join your Google Advertisements account to ActiveCampaign to simply welcome new subscribers to your group and attain potential clients throughout Google’s promoting channels. Not a Google Advertisements person but? ActiveCampaign clients will obtain an adverts credit score when signing up with Google Advertisements immediately from their ActiveCampaign account. Study extra on easy methods to set this up right here.
Buyer-driven innovation
Buyer suggestions holds nice significance for us, and this yr, we’ve seen a outstanding 619 of your concepts come to life!
By customer-driven innovation, we’re excited to share the newest updates thoughtfully designed to align together with your wants and preferences.
- Kinds redesign: Construct kinds that captivate and gasoline the dynamic buyer journey. Now we have kickstarted a collection of updates to offer a broader vary of customization choices. These updates empower you to change the design and visible parts of your type with none coding experience. These updates and extra coming throughout the subsequent yr will pave the best way for us to allow extra subtle capabilities.
- E mail alignment: Additional tailor your emails to align seamlessly together with your branding and communication kinds. Select between a traditional centered look or a contemporary left or right-aligned e mail to set them aside out of your common messaging.
- Automation marketing campaign administration: Streamline and simplify your marketing campaign administration with the power to bulk edit e mail sender data and conduct bulk e mail testing for automation campaigns.
Maximize e-commerce income
In line with a research by Forbes, by 2026, the e-commerce market is anticipated to complete over $8.1 trillion.
With extra clients procuring on-line, your corporation can promote extra and earn extra consequently. ActiveCampaign is right here that will help you goal clients on a scalable stage that may increase gross sales, improve engagement, and construct model loyalty.
- Product catalog: Improve your gross sales potential by capitalizing on personalised product recommendations and expanded product segmentation situations tailor-made to your contacts’ pursuits or buy historical past. Seamlessly combine your Shopify and WooCommerce retailer with ActiveCampaign to import detailed product data in ActiveCampaign to extend engagement, increase gross sales, and construct model loyalty.
- Order standing: Ship a immediate follow-up together with your clients as their order standing adjustments. With our highly effective advertising and marketing automation capabilities, you may automate this course of rapidly and simply. This proactive strategy ensures your clients keep knowledgeable, fosters engagement to strengthen relationships, and paves the best way for loyal, repeat clients.
- Coupon block: Drive larger conversions with personalised provides to advertise your gross sales and different promotions. Leverage the coupon block plus automation to incentivize clients to make a purchase order, resembling encouraging previous clients to purchase once more, recovering deserted carts, selling vacation gross sales, rewarding loyalty, and extra.
- Combine with VTEX: Join ActiveCampaign together with your VTEX retailer to nurture consumers and create cross-sell and upsell actions that drive income based mostly on clients’ behaviors. Monitor what your clients have bought and suggest future purchases accordingly by way of promotional emails, slack messaging, and extra.
Scale with confidence
Scaling your corporation is essential for fulfillment, nevertheless it’s typically mistaken for development. In actuality, these are two separate however equally very important objectives. Progress expands your market and income whereas scaling establishes the inspiration for lasting development. They go hand in hand.
To confidently scale, you want environment friendly instruments to automate advanced processes which may in any other case gradual your corporation down. This yr, ActiveCampaign launched a number of options that assist our clients obtain regular, safe development and have the boldness to succeed in new heights.
- Gross sales engagement automation reporting: Unlock a wealth of precious data about prospect interactions, e mail efficiency, and extra, all designed to supercharge your gross sales success. Detailed analytics, together with automated 1:1 e mail open and click-through charges, assist you adapt your messaging, optimize your gross sales processes, and refine your methods.
- Account exercise stream: See an entire file of current account exercise, together with accomplished duties and process outcomes, account proprietor adjustments, 1:1 emails despatched, and engagement monitoring (open and hyperlink clicks) for 1:1 emails.
- Account area adjustments set off: This primary-of-its-kind account-based B2B set off empowers companies to kick off automations based mostly on adjustments to any account fields, leading to improved processes, simpler outreach, elevated engagement, stronger connections, and finally, extra worthwhile relationships.
- Multi-contact triggering: Enhanced engagement together with your contacts to effortlessly add a number of contacts to a single account or deal inside automations. Broaden your attain and focusing on precision by partaking with the appropriate contacts on the proper time, driving higher enterprise outcomes.
- Customized report add-on: Unlock the total potential of customized studies with our add-on function, out there for all ActiveCampaign plan tiers. Measure the impression of your advertising and marketing methods, acquire precious insights into your key gross sales metrics, monitor the efficiency of your e-commerce retailer, and far more!
Right here’s to a different nice yr
This yr was all about AI and constructing deeper, extra engaged relationships together with your clients whereas driving will increase in conversion. We are able to’t wait to see what’s in retailer for 2024!
Trace: A brand new marketing campaign workflow, exercise logs, and extra promoting integrations.
We’re right here to assist small groups energy large companies with the world’s main clever advertising and marketing automation platform—inspiring entrepreneurs to realize greater than you ever thought attainable.
Prepared to make use of these options? Attempt us out free of charge and join a trial within the field to the appropriate →
