There are over 100,000 TikTok influencers in the US throughout various totally different niches. Which means it doesn’t matter what what you are promoting is selling, there’s doubtless a slew of influencers obtainable to work with and get your model title on the market.
And why would you wish to work with TikTok influencers? Influencer advertising is a strong advertising technique that helps you improve model consciousness, construct belief in your viewers and generate extra gross sales.
All through this text, we’re going to debate how the TikTok platform could be included into your influencer advertising technique. Let’s dig in.
Desk of contents:
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What’s TikTok influencer advertising?
TikTok influencer advertising is the act of working with influencers to advertise your merchandise and/or companies on TikTok. Working with TikTok influencers may help you construct your model and attain a fair wider viewers.
With TikTok influencer advertising, your influencer companions are those creating and sharing the content material. This differs extensively from conventional TikTok advertising methods as these revolve round your model and social media group creating and sharing its personal content material in your model account.
Whereas many manufacturers do share the influencer movies on their very own accounts as effectively, the purpose of influencer advertising on TikTok is to unfold the phrase about your model by introducing it to your influencer companions’ audiences.
Why use TikTok influencer advertising?
Why must you incorporate influencer advertising into your TikTok technique? Working with influencers can get costly and it takes a whole lot of time to coordinate. However the influencer advertising ROI could be price it. Listed here are three causes to think about TikTok influencer advertising.
Enhance model engagement on TikTok
Influencers are likely to have a way more engaged viewers than manufacturers do. It’s the character of the beast when somebody looks like they’re interacting with an individual as an alternative of a emblem.
Nevertheless, if an influencer is speaking about your product, their followers are prone to begin speaking about your product within the feedback. This may then result in them discovering your model on TikTok and interacting along with your model’s content material—and naturally, hopefully making a purchase order. Which leads us to our subsequent level.
Enhance gross sales
Influencer advertising also can improve gross sales. Influencer advertising is a type of social proof, exhibiting potential prospects that different individuals use and luxuriate in your product. This will increase the probability that folks shall be focused on your product, as a consequence of a form of mob mentality.
Plus, TikTok and TikTok Store make it straightforward for influencers to guide prospects to buy your merchandise. And with #TikTokMadeMeBuyIt being such a well-liked meme, TikTok customers anticipate to be influenced. Their wallets are already partially open each time they scroll. And seeing your product on one among their favourite influencers’ feeds could be simply the push they should purchase it.
Increase your model’s authenticity on TikTok
Model authenticity refers to how real or genuine prospects imagine your model is. And the influencers you accomplice with and the content material they create surrounding your services or products may help increase your model’s personal authenticity.
Model authenticity helps potential prospects really feel nearer to a model, fueling loyalty and retention. Preserve this in thoughts when selecting your influencer companions so that you just work with individuals whose messaging aligns along with your model mission.
How one can discover the appropriate TikTok influencers to your model
We simply talked about how essential it’s to search out the appropriate influencers for model authenticity—nevertheless it issues for greater than that, too. You want to work with influencers whose viewers matches yours and who make sense to advertise your model.
Listed here are a couple of methods that will help you uncover the appropriate TikTok influencers to your model.
Decide your area of interest
What area of interest or business is what you are promoting in? Figuring out your area of interest shall be a significant component to find the appropriate influencers. However on TikTok, it comes all the way down to greater than that—you additionally want to find out your subculture.
Subcultures are a significant TikTok development and assist customers discover content material they’re focused on. Subcultures are likely to have their very own hashtag and area of interest content material, like #BookTok (for e-book lovers), #FoodTok (for recipe creators), #FitTok (for health lovers) or #MomsofTikTok (for folks).
If what you are promoting matches into a type of, peruse these hashtags and search for influencers inside these subcultures. They might be the right individuals to think about working with.
Seek for particular subjects utilizing key phrases
For Gen Z, TikTok doubles as a search engine. In truth, 51% of Gen Z girls head to TikTok over Google to make a search. TikTok’s search function is that subtle. Simply enter key phrases or subjects into TikTok’s search to search out movies, customers, sounds, TikTok Outlets, dwell movies, locations and hashtags associated to these key phrases.
Take a look at the movies and customers that pop as much as see if yow will discover any new influencers. Add them to your checklist to achieve out to.
Overview trending hashtags
TikTok hashtags may also be a good way to find traits. Uncover fashionable hashtags to search out influencers hopping on these traits. There are a couple of alternative ways to find new hashtags.
First, keep watch over your For You web page. That is the most effective place to find new content material. Check out the hashtags which are getting used and take note of recurring tags. Click on on them to view much more content material utilizing these hashtags.
You may as well faucet the Search icon in your TikTok app. Discover it on the high proper nook of your display. That is the place you may seek for your key phrases we talked about within the final level, nevertheless it’s additionally the place you may see some trending subjects.
Click on on totally different subjects below the “It’s possible you’ll like” heading to see what varieties of movies are posted, the hashtags they’re utilizing and if any influencers associated to what you are promoting are speaking about these subjects.
An alternative choice is to take a look at the TikTok Adverts Artistic Middle. Right here, you may head to Traits > Hashtags to see the highest trending hashtags in your space, or globally.
Get information just like the variety of posts which have been made utilizing that hashtag, the variety of views the hashtag has gotten and a easy line chart exhibiting how the hashtag is trending.
Use an influencer advertising software
Influencer advertising instruments could be extraordinarily useful for locating, reaching out to and partnering with influencers. Upfluence and Collabstr are two influencer marketplaces designed to assist manufacturers discover the most effective influencers to work with. Many such marketplaces additionally supply further options that allow firms to achieve out to those influencers, pay them and arrange campaigns all by means of their market.
Should you actually wish to revolutionize your influencer advertising with data-powered social intelligence, take a look at Tagger by Sprout Social. Tagger by Sprout Social empowers entrepreneurs to drive impactful influencer advertising methods, enabling you to develop model presence authentically, interact with new focused audiences and generate income sooner.
Try influencers your rivals are partnering with
Take a look at the influencers who’re working along with your rivals. Do that by looking their model title within the TikTok search function and testing the movies that seem in search outcomes.
When you may not wish to work with the very same influencers—until it’s clear the partnership is over—this may nonetheless provide you with a good suggestion of the kind of influencer who would work effectively to your marketing campaign.
Work with an company
Lastly, think about working with an company. TikTok influencer advertising businesses can absolutely take over the whole course of, discovering the most effective influencers (as a result of they’ve labored with them earlier than), drawing up a contract that works for each events, dealing with asset artistic and marketing campaign particulars and placing collectively the ultimate report with marketing campaign outcomes.
Examples of manufacturers utilizing TikTok influencer advertising
Now that you understand how to search out the appropriate influencers, let’s go over a couple of real-life TikTok influencer advertising examples. These can present you the kind of finish video you need to anticipate from working along with your influencers.
1. Aerie
Aerie is a clothes model specializing in undergarments, loungewear and activewear. However their largest focus is on inclusivity, making certain individuals of all styles and sizes have entry to snug and well-fitting garments.
Even garments which are potential to placed on one-handed, as we see on this influencer video under. Influencer Gemma Adby created a video showcasing how straightforward it’s to placed on this Aerie-designed bra with only one hand.
This specific video was truly created particularly for Aerie’s TikTok web page. And whereas that’s one technique to handle your influencer advertising, you might also need your influencers to share the content material on their web page to achieve their very own audiences.
2. Supergoop
Supergoop is an SPF/sunscreen-based skincare model. This video under reveals an influencer utilizing one among their merchandise whereas she will get prepared.
And sure, whereas this does additionally dwell on the Supergoop web site (why not flip your influencer content material into user-generated content material?), it originated on the influencer’s profile.
3. BEHR
Right here’s a extra conventional instance of an influencer submit from paint firm BEHR. TikTok influencer Laura Whaley creates skits detailing the totally different individuals and personalities that work in a company workplace setting. As a result of that’s the form of content material that her viewers expects from her, it is sensible to work an influencer submit in with the identical kind of skit.
Right here, we have now a dialog between two of the characters in Laura’s skits the place one character tells one other the main points a few BEHR sweepstakes, inflicting the opposite character to ascertain herself portray her home—utilizing BEHR paint, in fact.
This video matches seamlessly in with Laura’s commonly scheduled content material, making it a terrific instance of influencer content material.
4. Lulus
Lulus is a web based clothes firm that labored with TikTok influencer Madison Humphrey to create a humorous video about going out. Lulus sometimes sells clothes and different extra formal put on for occasions or nights out, so this piece of content material matches completely.
Plus, they’ve additionally turned this video into an advert to achieve a fair wider viewers on the platform.
5. Pair Eyewear
Pair Eyewear is an progressive glasses firm which have created a pair of magnetic glasses so prospects can simply snap on totally different glasses designs and alter up their look. Should you’re on TikTok, you doubtless have heard of Pair Eyewear, as a result of their influencer advertising and promoting campaigns are in depth.
Right here’s an instance of a humorous video from one among their influencers, Dad Chats.
Pair Eyewear depends on each entertaining natural content material from their influencers in addition to promotional movies they will flip into adverts.
Get began with TikTok influencer advertising
Need to get extra out of your TikTok influencer advertising? Request a demo and study extra about how you should utilize Tagger by Sprout Social to make your influencer advertising campaigns come to life.
