Mintel specialists monitor the trending elements and new product launches, highlight the developments affecting the market and its future progress. On this episode, we’re Astragalus.
Astragalus is utilized in conventional Chinese language medication to extend stamina and assist the immune system. Astragalus is present in meals, drink, dietary supplements, and extra not too long ago, in pet meals and sports activities diet. Based on Mintel GNPD, 5 years in the past, the bulk (67%) of worldwide astragalus-containing launches have been in Asia Pacific, however that share is shrinking as astragalus strikes into European and North American markets. By the tip of a 12-month interval ending in July 2023, solely 44% of astragalus-containing launches have been in APAC, with 25% being in Europe and 22% in North America.
