Get extra engagement if you set e mail campaigns to reach by time zone

By Kelsey Johnson July 28, 2022

Ship emails that arrive in your subscribers’ inboxes at 10am (or no matter time you select) — irrespective of the place your subscribers dwell, worldwide.

Efficient e mail advertising and marketing is all about sending the best e mail to the best particular person on the proper time. Now, you possibly can ship your emails on the proper time for every of your subscribers with AWeber, it doesn’t matter what timezone they’re in.

That timing is vital. Getting the content material, topic traces, and branding of your emails is vital, too. But when your emails arrive at a time when your subscribers are more likely to be offline (or asleep), they’ll simply get pushed down within the inbox by different emails.

So set your campaigns to exit by time zone and begin seeing higher outcomes from the very same emails you’re sending! It’s a no brainer.

The way to arrange campaigns to exit in line with subscribers’ time zones

Click on “Automations” -> “Campaigns” to start out a brand new marketing campaign or open an present one.

Add a wait time earlier than the e-mail you need to ship. This can decide when your e mail goes out after a subscriber is added to the marketing campaign.

When enhancing the “Wait Time,” click on “+ Add New Ship Window” below “Set Customized Time.”

While you do that, it means your e mail will ship on a particular day and time, like Wednesdays at 9am. With out a customized time, your e mail will ship in line with every time the set off occurred (like a brand new subscriber signing up in your account).

When you’ve set your customized time, click on the field subsequent to “Use the subscriber’s time zone.”

That’s it! Your emails will likely be despatched out within the acceptable time zone, on the time you’ve established.

Notice: This function shouldn’t be accessible on free AWeber plans, or (but!) for Broadcast emails. Improve now to entry it in case you’re on a free plan.

5 varieties of campaigns to optimize for time zone

On the lookout for some inspiration for the right way to use this new function? Listed below are 5 concepts to get you began.

1. Weekly YouTube or weblog put up notifications

Arrange a weekly automated e mail to announce your new content material. If you happen to weblog frequently or create content material on YouTube, you possibly can let your viewers know what’s new with surprisingly little work. Simply ask individuals to join your emails after which create an Auto Publication to mechanically notify them about something you’ve not too long ago printed.

Now right here’s the right way to use the time zone function to make this much more highly effective: Work out if you are inclined to get essentially the most YouTube views. For instance, perhaps individuals like to look at your movies on Friday afternoons or Sunday mornings. So arrange your weekly emails to exit at the moment — for each subscriber.

2. Welcome emails

After somebody has subscribed to your listing, ship them a lead magnet or welcome e mail instantly. Then, set a wait time to ship the remainder of your emails at occasions which are higher for them.

For instance, in case you promote to companies, you’ll need to ship your emails throughout working hours. Arrange your welcome sequence emails to exit Monday to Friday, 9am to 5pm, in every particular person’s time zone. That method, your subscribers in London and your subscribers in New York will all get emails at 9am their time.

3. Deserted cart emails

Generally when somebody indicators as much as purchase one thing however they don’t full the acquisition, it means they want a while to consider it. Or perhaps they didn’t have their bank card close by. Both method, an deserted cart e mail is one of the simplest ways to make that sale occur.

You may ship an deserted cart e mail one hour after the particular person has put the merchandise of their cart. However chances are you’ll need to keep away from sure hours of the evening that you just by no means make gross sales. So set that e mail’s customized time to between 8am and 12am day by day after which set it to ship in every subscriber’s time zone so you possibly can remind them the following morning to make the acquisition.

4. Etsy product stock updates

Do you’ve got an Etsy retailer? You may ship automated stock updates to your subscribers if you add extra merchandise to your retailer.

Make this a direct or weekly e mail — however set it to exit when individuals are probably to purchase out of your retailer. Simply examine your gross sales reporting so you realize when your target market is probably going to purchase. Then ship the brand new product e mail notifications at the moment, however optimized to reach in everybody’s particular time zone.

5. Surveys

Surveys are helpful for you and your prospects, however even quick ones may be time consuming. Your prospects might need to allow you to out, however they’ve extra accessible time firstly or finish of the work day once they’re not centered on duties.

Arrange your survey emails to ship at 4pm in your subscribers’ time zones. They’ll get the e-mail at a time once they’re probably winding down from the day, in order that they’ll have a bit further time to present you suggestions. 

Get began with AWeber

Prepared to start out sending emails on the excellent time in your worldwide prospects? Join an AWeber account at the moment. Improve to a professional plan to get the time zone function.