On this newest episode of The B2B Advertising Podcast, Head of Content material David Rowlands sat down with World ABX Director of Henkel Ryan Almond to debate the evolution of ABM and if there’s a elementary distinction between ABM and ABX.Additionally they delve into all the pieces from how AI is seeping into ABM from a content material and analytics perspective to the place gross sales goes with its relationship to advertising. Plus, Ryan shares the important thing attributes to the best ABMer.
If you wish to hear extra in regards to the ABM journey at Henkel, verify Ryan’s session on the B2B Advertising World ABM Convention and e book your tickets right here: b2bmarketing.swoogo.com/abmglobalconference
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