Taylor Swift is likely one of the greatest stars in music with an extremely engaged fan base. Over time the singer has generated as a lot curiosity in her private life as she has in her music, and her most up-to-date relationship is not any exception.
Information not too long ago broke that Swift is relationship Kansas Metropolis Chiefs tight finish Travis Kelce. Swift has been photographed attending a few of Kelce’s video games in his suite with household and buddies, and the NFL instantly jumped on the chance to make use of her appearances as advertising moments.
How the NFL Used Taylor Swift in Its Advertising
The NFL continuously updates its social media profiles to focus on key video games taking place that week. Lately on Instagram and X, the NFL highlighted Swift’s attendance at Chiefs video games to generate curiosity and engagement.
Throughout her second recreation look, the cameras reduce to her 17 occasions all through the sport. That includes her so many occasions created pleasure amongst her fan base who probably tuned in hoping to see her.
Why is the NFL doing this?
Taylor Swift’s fan base, also referred to as “Swifties” are a number of the most engaged followers in popular culture. Swift’s Eras tour was one of many 12 months’s hottest points of interest, producing $2.2B in North America.
Together with her coming into WAG territory, her followers at the moment are fascinated with soccer. The current Chiefs-Jets recreation she attended averaged 27 million viewers, making it the second-highest-watched recreation of the common season. Viewership amongst teen women (a agency demographic in Swift’s fan base) is up 53%.
Kelce has additionally benefitted from the frenzy. Gross sales of Kelce’s jersey noticed a 400% spike after information broke of the connection, and he’s gotten an inflow of Instagram followers.
Is it an excessive amount of too quickly?
What began off as lighthearted protection reached a little bit of a saturation level, as voiced by Kelce. Like many superstar pairings, there’s additionally hypothesis that the connection is pretend and purely for PR.
Whereas the longevity and authenticity of the connection are TBD, the NFL will probably proceed capitalizing on the second so long as it may well.
