The TikTok pixel is a chunk of code you could set up in your web site to trace conversions. However not simply any conversions — we’re speaking particular TikTok conversions. So, when you’re operating a TikTok advert marketing campaign and also you wish to see which of your advertisements are driving essentially the most gross sales, it’s essential leap on the pixel practice.
Don’t fear, I’m right here to stroll you thru the method step-by-step. In only a few minutes, you’ll have your TikTok pixel up and operating. Let’s get began!
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What’s the TikTok pixel?
The TikTok pixel is a small piece of code you could set up in your web site. As soon as put in, the pixel will observe particular occasions, akin to when somebody views a TikTok advert or clicks on a hyperlink to your web site. These occasions are then recorded in your TikTok Adverts account as a way to see which advertisements are driving essentially the most gross sales.
Why use a TikTok pixel? Effectively, first off it’s a useful measurement device that may aid you observe your return on funding (ROI) in your TikTok advert campaigns. Second, it will probably aid you create extra focused advert campaigns by understanding which advertisements are performing properly and which of them aren’t. Lastly, the TikTok pixel will help you retarget your web site guests with customized advertisements.
Find out how to arrange the TikTok pixel
Should you’re prepared to start out utilizing the TikTok pixel, comply with these simple steps.
Step One: Create your pixel
To do that, you’ll want a TikTok Enterprise account. Check in to your account and go to TikTok Adverts Supervisor > Property > Occasions.
Then, select whether or not you wish to observe App Occasions or Internet Occasions.
Then, click on Create Pixel.
Right here, you’ll must title your pixel. It’s a good suggestion to call your pixel one thing that may aid you keep in mind what it’s for. For instance, when you’re utilizing it to trace conversions in your web site, you would possibly title it “Conversion Pixel”. Should you’re utilizing it on your e-commerce retailer, name it “Ecommerce Pixel”.
Subsequent, below Connection Methodology, select TikTok Pixel. Then, click on Subsequent.
Step Two: Set up the pixel code in your web site or app
The following display screen you’ll see is the Set Up Internet Occasions with TikTok Pixel display screen. Right here, you’ll have the choice to manually set up your pixel or set it up mechanically by way of a third social gathering.
Should you select to put in your pixel manually, click on Manually Set up Pixel Code after which click on Subsequent. Copy the pixel javascript code after which paste it into the header part of your web site. Search for a chunk of code that begins with <head> and ends with </head>–your pixel ought to go proper after the <head> tag.
Ensure you solely paste your code as soon as!
Should you’re utilizing WordPress or Woocommerce, there are plugins that may aid you set up the code. Make sure you learn the plugin critiques earlier than putting in, as some plugins can negatively have an effect on your website velocity.
You can too use numerous third social gathering apps to put in your pixel, akin to Google Tag Supervisor, Sq., or BigCommerce. To do that, select Robotically Set Up Internet Occasions by way of Associate Platforms in your pixel setup display screen. Then, click on Subsequent.
Join your TikTok pixel to your third-party account. Now you’re all set!
Find out how to add the TikTok pixel to Shopify
Should you’re utilizing Shopify, you possibly can add a TikTok pixel by means of the Shopify app or by selecting Robotically Set Up Internet Occasions by way of Associate Platforms as described above.
If you wish to arrange your TikTok pixel utilizing the Shopify app, comply with these steps.
First, add the TikTok app to your Shopify Retailer by going to the Shopify App Retailer and putting in it.
Then, join your TikTok for Enterprise account and your TikTok Adverts Supervisor account.
Underneath Gross sales Channels, click on TikTok. Then, click on Advertising and marketing > Knowledge Sharing. Join an present pixel, or click on Create Pixel to create one utilizing Shopify.
To make sure your pixel is up and operating, go to your TikTok Adverts Supervisor account and click on Property. Then, click on Occasions. Should you see your pixel listed, you’re good to go.
What are TikTok pixel occasions?
TikTok pixel occasions are the particular actions individuals take in your web site or app.
There are fourteen varieties of TikTok pixel occasions. These are:
- Add fee information
- Add to cart
- Add to wishlist
- Click on button
- Full fee
- Full registration
- Contact
- Obtain
- Provoke checkout
- Place an order
- Search
- Submit kind
- Subscribe
- View content material
Every kind of occasion corresponds to a distinct motion somebody would possibly take in your web site or app. For instance, if somebody views a product in your website, that’s a view content material occasion.
You need to use TikTok pixel occasions to trace person actions (how individuals work together along with your web site or app). Or, some advertisers create customized audiences based mostly on the occasion actions for brand new advertisements.
What’s a TikTok Pixel Helper and do you want one?
TikTok has a device known as the TikTok Pixel Helper that may aid you check whether or not your pixel is working appropriately.
When you’ve put in the code, set up the TikTok Pixel Helper Chrome extension.
Then, open a new tab in your browser and paste your monitoring hyperlink adopted by ?dbgrmrktng.
For instance: http://hootsuite.com/alias?dbgrmrktng
The TikTok Pixel Helper will then present info on the standing of your pixels. It could possibly additionally present you whether or not your occasions are working and receiving information.
Soure: Google Chrome Internet Retailer
Find out how to uninstall TikTok pixel
When you’ve bought your pixel put in, there could come a day once you wish to uninstall it. To uninstall a TikTok pixel, comply with these steps:
- Go to your TikTok Adverts Supervisor
- Go to Property > Occasions and select Internet Occasions or App Occasions
- Click on the three dots subsequent to the title of the pixel you wish to delete
- Click on Delete
Observe: You may solely delete a pixel if it’s inactive. Once you delete a pixel, all the information related to that pixel can also be deleted. This consists of historic information and any unsent occasions. You may’t get well this information as soon as it’s been deleted.
Wish to be taught extra about taking your TikTok advertisements to the moon? Take a look at our current TikTok Spark Adverts experiment the place we examined completely different advert varieties and objectives to search out the very best ROI.
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