The 2023 US Open captured audiences’ consideration with over 3.4 million viewers tuning in, up 27% from final 12 months’s event. Along with TV viewership, the event had its justifiable share of social media protection that generated buzz.
Listed here are just a few notable social media moments from this 12 months’s US Open.
The US Open Goes All-In On TikTok
The US Open could be 142 years previous, nevertheless it established fairly the TikTok presence. The establishment’s official TikTok account delivered a gradual stream of partaking content material overlaying every thing from the newest stats on the courtroom, to related popular culture moments, to the celebrities within the stands.
Tennis doesn’t have a status for being an accessible sport, nonetheless, the US Open’s informal, conversational protection on TikTok made following the event enjoyable and approachable for passive followers who might not have tuned in to observe dwell.
Coco Gauff’s Huge Win
America has a brand new sweetheart: tennis champ Coco Gauff. On Saturday 19-year-old Gauff defeated Aryna Sabalenka to win the US Open changing into the second-youngest participant to take action since Serena Williams’ victory at 17 in 1999.
Instantly after her massive win, Gauff’s household was seen sporting matching New Steadiness t-shirts that learn “Name Me Coco Champion.” The location of the shirts was outstanding throughout post-match interviews whereas Gauff thanked her household. After the win, followers took to Google to seek for phrases like: “coco gauff shirt,” “name me coco champion shirt,” and “name me coco new steadiness.”
New Steadiness was prepared, and shortly obtained the shirts listed on its web site on the market.
In true Gen Z trend, Gauff shortly took to her personal TikTok account sharing just a few celebratory posts utilizing trending sounds after her win. Later within the weekend she additionally took to Instagram Dwell to speak with followers about her future plans.
How It Began vs. How It’s Going
Talking of Gauff’s win, a clip went viral over the weekend for displaying the final word “the way it began vs. the way it’s going.” The video begins with footage of eight-year-old Gauff dancing within the stands of the 2012 US Open and ends with a clip of her successful shot at this 12 months’s Open.
Not solely did the clip get nice engagement throughout all platforms, nevertheless it was additionally an inspiring publish for the subsequent technology of tennis gamers.
With all the thrill surrounding the US Open the previous few weeks, tennis might have come out just a few factors forward in its notorious rivalry in opposition to pickleball.
