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HomeVideo MarketingDisney to Pay Cross Holders $9.5M in Class Motion Settlement

Disney to Pay Cross Holders $9.5M in Class Motion Settlement


The Walt Disney Firm has agreed to pay $9.5 million in a class-action lawsuit in California after Disneyland Magic Key move holders claimed that they had been unable to make use of their passes on sure days regardless of being instructed that there can be no blackout dates.

The swimsuit, filed by Jenale Nielsen within the Supreme Court docket of Orange County, alleges that after buying a “Dream Key” annual move and attempting to ebook a number of dates in November to go to the park, she discovered that greater than half of the dates she needed had been unavailable — and never as a result of reservations had been at capability. Nielsen claimed that regardless of sure dates being blacked out, there have been nonetheless every day tickets obtainable to buy for these choose dates.

Disney marching band on Primary Avenue in Disneyland in Anaheim, CA (Getty Pictures)

Nielsen, who initially filed the swimsuit in November 2021, had bought the “Dream Key” move for roughly $1,400 that has now been changed with the “Encourage Key,” the costliest tier of Magic Key passes. The “Dream Key” tier promised zero blackout dates except the park had reached most capability primarily based on pre-booked dates and every day tickets bought.

Associated: Bob Iger Would not Give Up Workplace With Bathe to New Disney CEO

Disney Pauses the Sale of All “Magic Key” Passes

Disney introduced final week that it had paused the acquisition of Magic Key passes till additional discover and is just permitting the choice for patrons to resume beforehand bought passes, the corporate says on its web site.

It’s unclear whether or not or not this choice was made partly because of the lawsuit.

Magic Key passes formally rolled out in August 2021 following the shutdown of the parks and issues with annual passes throughout the pandemic.

In response to settlement paperwork, 103,435 Dream Key move holders will likely be aware of the $9.5 million payout, which is roughly $67.41 per individual.

The swimsuit was initially filed in November 2021.

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