With Halloween, Cyber Week, and pre-holiday present procuring, fall means a high-revenue season (and a busy few months) for e-commerce entrepreneurs.
Whereas entrepreneurs have loads to work with in fall, they usually have little time and inspiration.
As a result of fall is chock full of ecommerce holidays — and consumers will probably be procuring.
That’s why I put collectively the 9 greatest fall electronic mail examples I’ve seen and divided them into themes you should utilize this yr and past.
Whether or not you’re searching for fall publication design concepts, a contemporary, new tackle Halloween, or the best way to put together for Christmas, this submit is for you.
The 9 Finest Fall Electronic mail Examples
Theme 1: Colours of Fall
Nothing screams fall like yellows, oranges, and browns. Utilizing fall colours in your emails is a no brainer, however two manufacturers transcend publication design and cleverly make fall colours entrance and middle of its emails.
Let’s see how.
1. J.Crew
In the event you’re in an trade with seasonal stock, corresponding to trend, you possible have merchandise with fall colours and patterns. By curating these merchandise in a easy electronic mail, as J.Crew does, you’ll be able to revive the autumn vibe with out a lot effort.
Accompanied by the topic line, “In a fall temper…,” J.Crew’s electronic mail begins by itemizing three issues you’ll be able to simply affiliate with fall:
When you study the place J.Crew will get its inspiration from you see the corporate’s merchandise from a fall shade palette within the the rest of the e-mail:
J.Crew’s promotional electronic mail is visually interesting because it’s season-appropriate. Along with the aesthetically pleasing use of fall colours, J.Crew’s electronic mail efficiently shows the corporate’s new arrivals with out taking on a lot area or needing many clicks.
With minimal copy, colourful product images, and two call-to-action (CTA) buttons, J.Crew invitations you to take a look at its new arrivals with no distractions.
2. Bobbi Brown
If fall had been a taste, it could, doubtlessly, be pumpkin spice.
Utilizing this season’s in style taste, Bobbi Brown chooses to talk to much more senses in its fall electronic mail:
On this electronic mail, despatched with the topic line “It’s Pumpkin Spice Season,” Bobbi Brown proclaims the arrival of fall whereas selling its warm-toned make-up merchandise.
What’s extra, the corporate recommends a couple of merchandise within the electronic mail that you should utilize in your fall appears:
Bobbi Brown additionally well explains in a single sentence why these merchandise are this season’s should, so that you don’t hesitate to click on by way of them.
Fall emails don’t essentially imply an all-orange publication design. Strive utilizing the autumn colours in your emails and brainstorm how one can tie widespread associations to your merchandise, as these two corporations efficiently do.
Theme 2: Halloween
Fall contains many festivities, which translate into a number of advertising alternatives for e-commerce companies. Though it’s a thriller what this yr’s Halloween will seem like, listed here are two excellent examples that’ll encourage your fall emails in any case.
3. IGK Hair
Halloween is a troublesome custom to leverage for a lot of manufacturers, particularly in case your merchandise go nowhere close to spooky or entertaining.
Manufacturers like IGK Hair, then again, discover artistic methods to attach its merchandise to Halloween, even when it’s not the primary affiliation that involves thoughts.
On this electronic mail that carries the topic line “No Tips, Simply Treats.” IGK Hair goals to encourage and educate you with its Halloween content material:
That’s why they function two of 2019’s hottest costume concepts within the electronic mail, together with the merchandise you should utilize to realize these appears:
Following the e-mail takes you to a weblog submit the place IGK Hair provides you a step-by-step Halloween tutorial, together with hyperlinks to related product pages.
On the backside of the submit, you additionally discover a hyperlink to a video tutorial displaying you precisely the best way to get this look:
IGK Hair doesn’t essentially promote costumes, equipment, or spooky issues. But, they discover a technique to make themselves related for the season by creating helpful content material round Halloween and implementing product advertising into it.
The underside line isn’t to shoot a high-production video or begin an organization weblog straight away. It’s discovering the small particulars about your model that may interact your electronic mail listing earlier than and round holidays in fall.
4. Greetabl
Sending a ten p.c low cost code with a pumpkin-themed electronic mail is one technique to do gross sales promotion on Halloween. One other (and a extra memorable) method is to go the additional mile and add character to your emails.
Greetabl, a personalised gifting firm, chooses the second path. Final yr, the corporate despatched a Halloween electronic mail with the topic line,
“What do ghosts eat for breakfast? 👻.”
That is how the e-mail preview appears:
Because of the query within the topic discipline and the dad joke within the preview, Greetabl makes you surprise what’s inside.
Within the electronic mail, Greetabl runs a Halloween joke contest for its electronic mail listing and backs it up with a narrative concerning the firm’s hometown. The hyperlink takes you to the corporate’s weblog, the place you’ll be able to learn extra about this custom and get to know the model higher:
The principles are easy: ship your favourite Halloween joke and get the prospect to win a free present. Even should you don’t win, you get a ten p.c low cost from the corporate.
This can be a sensible Halloween electronic mail as a result of the Greetabl staff reveals quite a lot of character by telling a narrative about its Halloween traditions. Along with humanizing its model and amassing user-generated content material, Greetabl engages its electronic mail listing earlier than the upcoming vacation season.
Whether or not you win the jackpot or not, you get 10 p.c off your subsequent order—at a time stuffed with holidays and present procuring.
Theme 3: Coziness
Does the considered fall make you wish to keep indoors, snuggle up with a heat cup of tea and a superb guide? (In these occasions, greater than ever.)
Coziness is a wonderful theme to leverage for e-tailers, particularly for furnishings and decor corporations, outerwear manufacturers, bookshops, and such. Listed here are two of my favorites, displaying how one can emphasize the coziness theme and evoke the autumn senses in your emails.
5. Mattress Bathtub & Past
The yr 2020 will certainly mark a special form of festive season, and Mattress Bathtub & Past is nicely conscious of that.
Nonetheless, for manufacturers like Mattress Bathtub & Past, staying inside can simply flip to a bonus when used proper. Test this electronic mail the corporate despatched with the topic line “Seasonal decor for each room 🍁 🎃 Plus, rating extra with a 20% coupon.”
Discover the subtlety in Mattress Bathtub & Past’s opening line. As a substitute of reminding you to remain indoors (which we’re all beginning to get sick of,) the corporate focuses on staying near house.
Subsequent, they invite you to brighten for such a vacation season and “create an autumnal oasis,” unsurprisingly, by utilizing its merchandise.
Within the the rest of the e-mail, Mattress Bathtub & Past promotes its seasonally-relevant merchandise by dividing them into classes. But, as a substitute of writing “Store Eating” or “View Decor,” the corporate highlights the worth you’ll get out of every:
What’s extra, clicking any of its CTAs take you to a specifically curated fall store, and never merely to a class web page:
With this fall electronic mail, Mattress Bathtub & Past efficiently makes use of the coziness theme by specializing in what’s good about staying indoors and well recommends related merchandise with curated classes.
6. Bombas
Whereas Mattress Bathtub & Past focuses on how one can benefit from the indoors with its merchandise, Bombas goes all-in with chatting with your 5 senses. This electronic mail, carrying the topic “New Fall Types Are Right here” is a good instance of that:
Crunchy leaves. Sizzling drinks.
You possibly can virtually hear and contact Bombas’ electronic mail. Cleverly, the sock e-tailer saves the perfect for final: comfortable socks.
After this fall-themed, sensible introduction, Bombas promotes its sock bundles, divided by classes:
It’s all about recreating that fall feeling and doesn’t take greater than Bombas’ electronic mail.
Theme 4: Vacation Prep
With the times main as much as Christmas and New 12 months, fall is the most important present procuring season. You possibly can act early and plant the present concepts in your subscribers’ minds and invite them to arrange for the vacations forward along with your fall emails.
Listed here are two methods of doing that.
7. Wool and the Gang
Not all consumers are the identical. Some choose planning forward and act early to buy items, whereas others are continual last-minute consumers.
This provides e-tailers a tremendous alternative to leverage the months main as much as winter and convert each kinds of individuals into clients.
In October and November, for instance, you’ll be able to encourage individuals along with your present guides and assist them discover the perfect presents for its family members, similar to Wool and the Gang does:
If you click on the CTA in Wool and the Gang’s electronic mail, you’ll be able to browse completely different present choices, categorized by craft, stage, and concepts.
Later in December, the corporate cleverly targets procrastinators with this electronic mail by asking “Final Minute Gifter?” within the topic line:
By including the factor of humor, Wool and the Gang provides you a refined warning: you’ll be able to nonetheless get your items in time, however it’s worthwhile to act quick.
To help this sense of urgency when guests return to your web site, you’ll be able to create a popup with a countdown timer and inform clients once they can store newest to anticipate its supply earlier than Christmas:
Lastly, when it’s too late to vow supply on time, you’ll be able to information guests to purchase a present card as a substitute, as Wool and the Gang does:
It solely takes three emails to seize and convert various kinds of present consumers in fall.
8. The White Firm
Even when your merchandise aren’t essentially giftable or Christmas-y, you’ll be able to nonetheless leverage the vacation theme. In spite of everything, vacation prep doesn’t solely imply present procuring.
The White Firm, a furnishings and decor e-tailer, needs you to be prepared for the vacations forward. That’s why they ship you this guidelines in October with the topic line “It’s by no means too early! The Christmas prep to do now”:
Fairly than goal last-minute consumers, The White Firm focuses on the precise reverse. It’s by no means too early to prepare, and based on the corporate’s guidelines, you’ve loads to atone for.
With this electronic mail, The White Firm creates a vacation procuring listing for you, mentioning all of the issues it’s worthwhile to put together in your Christmas gatherings. It’s an angle you’ll be able to simply replicate in your model this season and past.
Theme 5: Black Friday
Talking of which… you’ll be able to by no means be too ready for Black Friday.
Black Friday is probably going the most important a part of your fall electronic mail technique. You’ve most likely carried out your analysis, learn a couple of articles. So, fairly than speak about typical Black Friday emails, immediately, I’ll solely function an excellent instance—one which mockingly fits Black Friday 2020.
9. Shinesty
Despatched two Black Fridays in the past, Shinesty’s sensible electronic mail shortly captured my consideration from the topic line to the tip.
Recognized for its wacky tone of voice and humorous emails, the corporate sends this electronic mail with a salient topic line that reads “bare, on the sofa, saving as much as 50%”:
Within the electronic mail, Shinesty presents you two kinds of Black Friday consumers: one who retailers on-line and will get what they need (apparently, whereas being bare)…
…“and rookie consumers who prefer to obtain the Individuals’s Elbow from strangers in strip malls over reductions they may simply get on-line.”
All Shinesty does is to state an apparent reality: In the event you store on-line, you’ll be able to keep away from the Black Friday stampede. Nonetheless, the execution is outstanding.
In comparison with a whole lot of different Black Friday emails you get yearly, Shinesty’s electronic mail is among the most noticeable ones, and it’s laborious to neglect.
Shinesty’s humor is just too daring for many manufacturers, however inviting prospects to your on-line retailer for a safer, extra handy Black Friday expertise is very vital this yr.
Conclusion
With all the vacations and actions forward, fall is an thrilling but busy time for e-commerce entrepreneurs.
Irrespective of should you’re promoting used vehicles, youngsters’ toys, or males’s garments, strive making use of a few of these themes to your fall emails. It’s the proper season to heat up your electronic mail listing for Black Friday, Christmas, and the winter forward.
(Is it not fall over there? Take a look at the 9 greatest spring emails I’ve seen, as a substitute.)
