By Pam Neely July 26, 2022
Swipe concepts from any of those 10 thanks web page examples to get extra gross sales, extra leads, or extra subscribers
Thanks pages are one of many largest missed alternatives in digital advertising immediately. The second after somebody says “sure” to you – whether or not they’ve simply positioned an order, signed up to your mailing listing, or no matter motion they’ve taken – is a chance to indicate them they only made a fantastic choice. It’s additionally a chance to get them to maintain saying sure to you, and to ensure they observe via on the motion they only took.
That’s loads to ask of 1 web page, however the very best thanks web page examples pull it off. They go manner past simply saying, “thanks for doing [whatever action they just completed].”
On this publish, we’ll stroll via all of the issues thanks pages can do and might embody, and present you examples of thanks pages so you’ll be able to see what’s working immediately. By the tip of this publish, you’ll know all the things you should know so you can begin getting far more outcomes out of your thanks pages.
However first, let’s get on the identical web page. 😉
What’s a thanks web page?
A thanks web page is the web page that seems after somebody has accomplished an motion (or, in advertising lingo, after somebody has accomplished a “conversion”).
Thanks pages usually seem on web sites, however not all the time. Anyplace on the net the place you ask guests to take an motion, after which the guests are proven a brand new web page after they’ve taken the motion – that new web page is an instance of a thanks web page.
Various kinds of thanks web page examples
Thanks pages can seem after somebody has:
- Positioned an order
- Signed up to your e mail publication
- Requested a lead magnet
- Signed up for a webinar
- Despatched you a message through a “contact us” type
- Scheduled an appointment with you
We’re going to deal with thanks pages used after somebody indicators up for a lead magnet or a publication right here, however all ideas and thanks web page examples we’ll cowl additionally apply to all the opposite forms of thanks pages listed above.
You are able to do a ton of attention-grabbing issues with thanks pages – as you’re about to seek out out!
10 concepts for thanks pages that rock with examples
Let’s work from the fundamentals to the flowery stuff, with thanks web page examples sprinkled in alongside the best way.
1. Ask individuals to substantiate their e mail handle
Utilizing “confirmed opt-in,” also referred to as “double opt-in” is an e mail advertising greatest follow. It does require subscribers to take an additional step to double-confirm that they need to get emails from you, however e mail lists that use confirmed opt-in get a lot larger opens, clicks, and gross sales. (There’s a purpose why it’s a greatest follow!)
Right here’s what the sequence of onboarding emails seems to be like for confirmed opt-in versus common opt-in:
Discover out extra about affirmation emails, see our weblog publish, How one can write affirmation emails your viewers will love.
The one downside with double opt-in is that you must get individuals to substantiate their e mail addresses. Fortuitously, that is the right job for a thanks web page.
Listed here are two thanks web page examples that do that nicely. One is from AWeber buyer, Nomadic Matt. Matt tells his subscribers that they are going to solely obtain his nice journey ideas in the event that they affirm their e mail handle. He even tells them to test their spam folder in the event that they don’t see the e-mail inside 5 minutes. He’s overlaying each doable state of affairs to ensure his subscribers see the affirmation e mail.
This thanks web page instance from Ryan Robinson’s thanks web page goes one step additional by exhibiting new subscribers precisely what the affirmation e mail will appear to be of their inbox.
Need a thanks web page like this, however don’t need to set it up? AWeber clients can use this default web page for his or her lists.
Professional tip: Additionally ask new subscribers so as to add your e mail handle to their handle books to ensure your emails make it into their inbox.
2. Set expectations
The second somebody subscribes, they’ll need to know “What occurs now?”
You may’t assume that your subscribers are going to leap into their e mail inboxes immediately to learn your first e mail. Or that they’ll know what “from” handle your emails can be coming from. Or that they’re going to do no matter you need them to do in that first e mail.
Don’t hold them guessing or allow them to bounce to conclusions. Set the expectation up entrance in your thanks web page to assist your new subscribers take motion and keep engaged over time. To take action, be sure you reply these questions for them:
- When do I get my first e mail?
- What “from” identify and e mail handle will it come from?
- What’s the topic line going to say?
- What’s inside the e-mail?
- How usually will you e mail me?
- What kind of knowledge will you be sending?
Utilizing a video can be a useful technique to reply these questions to your new subscribers.
Right here’s among the finest thanks web page examples of this we’ve seen. Felicia Ricci, a vocal coach and AWeber buyer, makes use of her thanks web page to not solely thank her new subscribers however to spell out what they will anticipate subsequent. We love the bulleted format, too – it makes the textual content simpler to learn. And he or she additionally makes use of a video to offer a extra private really feel.
3. Ask individuals to purchase your ebook, or subscribe to your podcast or YouTube channel
When individuals first join your listing, they’re actually all for you. They need to see your work! So present them how they will try this, both by prompting them to purchase your ebook/s or to subscribe to your podcast or YouTube channel.
See it in motion: Lewis Howes, an entrepreneurial coach, invitations new subscribers to purchase his ebook and to subscribe to his College of Greatness podcast. He makes use of photos of the ebook and podcast in addition to movies introducing his function for the College of Greatness.
4. Immediate individuals to observe you in your social media accounts
Social media is a whole lot of work – so right here’s your likelihood to get extra out of it. Increase your following on social media by asking new subscribers to observe you on social.
Right here’s how HoneyTrek does this on their thanks web page:
5. Transfer subscribers additional down the funnel
Generally, providing one thing on the market immediately received’t work. Some clients could take longer to make a purchase order choice than others. Providing them a further incentive helps them progress via your advertising funnel, higher qualifying them as potential clients and transferring them even nearer to creating a purchase order.
Chalene Johnson, a enterprise and life coach, makes use of this precept on her thanks web page. She encourages new subscribers to join her free, on-demand webinar. This instructional webinar supplies her subscribers further worth, transferring them nearer to a possible sale.
6. Promote one thing
“The thanks web page is a lifeless finish on many companies’ websites. Nonetheless, when it’s used appropriately to supply an upsell, it may be one of many highest changing pages in your website,” says AWeber’s CEO Tom Kulzer.
That’s as a result of new subscribers show three traits that imply they’re prepared to purchase from you:
- They know and perceive who you’re.
- They perceive the issue that you simply’re fixing for them.
- They’ve already given you their e mail handle.
Providing one thing further you can promote to them can generate an incredible quantity of recent income. When you’re not utilizing this web page, it’s an enormous missed alternative.”
Right here’s one in all our favourite thanks web page examples of this. That is e mail marketer strategist Meera Kothand’s web site. She’s supplied a pleasant lead magnet in a single part on her website’s homepage. And instantly after individuals subscribe, she gives them a paid product.
Right here’s what her opt-in sequence seems to be like:
Let’s break this down. She’s obtained:
- An ordinary lead magnet provide that takes up a full part of the house web page on her website.
- A name to motion (CTA) button for individuals to click on to get the lead magnet (aka the “freebie” she’s providing)
- A pop-up sign-up type that seems as soon as individuals have clicked the CTA button.
- The thanks web page – which lets individuals know their lead magnet is on its technique to their inboxes, however can be a full-fledged gross sales web page.
7. Provide a reduction
When you can provide one thing on the market on a thanks web page, you’ll be able to provide one thing on the market at a reduction.
This easy, surprising gesture could also be what your new subscribers want to shut the sale. The secret’s including an expiration date. Make this an impulse choice, don’t give them an excessive amount of time to consider it.
Meera’s thanks web page instance is doing simply this: Observe that the product is quickly on sale; Meera is utilizing a countdown timer to spice up urgency so individuals will act instantly to get the low cost.
Additionally observe that she’s utilizing a notification software (it slides into the browser’s decrease left-hand nook) to indicate that different persons are shopping for this product, too. We’ve seen a whole lot of thanks web page examples which might be including these kind of “social proof” widgets.
8. Cross-sell
That is one more play on the “promote one thing” thanks web page: Promote a associated or complementary product. For instance, if somebody signed as much as your listing as a result of they needed to get weight-loss ideas, use the thanks web page to supply a coaching video or associated product.
Meera’s additionally utilizing this precept on her sign-up sequence, too. Her lead magnet is for an “On-line Advertising Roadmap.” The cross-sell on her thanks web page is a “Content material Advertising Template Pack.”
9. Embed a welcome video
Nothing pops like video. So in case your message is obvious and your videocam is close by, make your thanks web page into an embedded video. There are many examples of thanks pages that use this format to promote all kinds of issues.
Codie Sanchez of the publication Contrarian Pondering makes use of her welcome video as a technique to introduce her paid membership.
10. Embed a survey
This may be particularly useful in case you’re simply beginning out. A brief embedded type positioned on a thanks web page is more likely to have a excessive completion fee. So if you wish to know a couple of issues about who’s signing up to your listing, think about embedding a survey. Simply make it quick — the shorter it’s, the extra possible will probably be accomplished. Goal for 3 to 5 questions.
Concepts for what to ask:
- A pull-down menu query that lets subscribers categorize who they’re (may very well be helpful for listing segmentation or personalization in your emails)
- An open-ended query like “what’s your largest query about [topic x]?”
- A query about content material codecs, like “would you fairly a) learn a weblog publish, b) watch a video, or c) hearken to a podcast”?
- The subscriber’s zipcode (useful for brick and mortar companies)
- “Which social media platform are you most lively on?”
- “What’s your expertise degree with [topic X]: newbie, intermediate, or skilled?”
How one can make your personal customized thanks web page with AWeber
To transform subscribers into clients utilizing the thanks web page, you must transfer past merely saying “thanks” (though that’s vital too).
Many e mail advertising suppliers offer you a fundamental thanks web page. We provide one to our clients, too. That is what it seems to be like. 👇
However you even have the choice to direct your new subscribers to a customized thanks web page in your web site or weblog.
For probably the most half, making a customized web page in your web site is fairly straightforward, particularly in case you’re utilizing AWeber’s touchdown web page builder, WordPress, or one other hosted answer.
There are two fundamental benefits of making a customized thanks web page by yourself web site or weblog:
- It supplies your new subscribers with a constant expertise as a result of your thanks web page seems to be like the remainder of your web site and has the identical area because the web page the place persons are subscribing.
- You may management what content material you place in your web page. (That is the largest profit. I’ll inform you why in a minute.)
For a precise, step-by-step information for easy methods to create a customized thanks web page in AWeber, watch this:
Need extra gross sales, confirmed subscribers, leads, and different goodness? Thanks web page examples to the rescue
When you’re severe about monetizing your e mail advertising, you should begin leveraging thanks pages so you’ll be able to flip new subscribers into clients.
The examples of thanks pages we’ve proven you lined a whole lot of what will be finished to get extra out of your personal thanks pages. Nevertheless it’s solely the start. Good entrepreneurs are all the time arising with new methods to make use of thanks pages. So now it’s your flip: How are you utilizing your thanks pages to transform? Have you ever seen any nice thanks web page examples these days? Inform us about them within the feedback!
