Nearly 4 in 5 entrepreneurs say their general buyer journey is at the least partially automated, so that you’re in all probability no stranger to the world of Shopify automation.
On the similar time, there’s nearly definitely room for enchancment in your present martech stack.
That will help you separate the wheat from the chaff in Shopify’s crowded app retailer, we’ve rounded up our favourite Shopify advertising automation apps throughout seven key ecommerce classes:
- Electronic mail and onsite advertising
- Dwell chat
- SMS advertising
- Social and Google advert automation
- Buyer expertise personalization
- Upselling and cross-selling
- Referral advertising
Let’s get into it…
What Are the Finest Shopify Advertising Automation Apps?
| App Identify | Finest For | Prime Options | Pricing/Month |
| Drip | Electronic mail and onsite advertising | Section your entire viewers based mostly on real-time retailer, customer, and advertising knowledge. | From $39 monthly for as much as 2,500 contacts and limitless electronic mail sends. |
| Tidio | Dwell chat | Lets help brokers entry the shopper’s buy historical past throughout the reside chat window. | Free for as much as 50 reside chat conversations and 100 chatbot triggers monthly; paid plans begin at €29 monthly for 100 reside chat conversations and 500 chatbot triggers. |
| Postscript | SMS advertising | Construct customized post-purchase SMS sequences to drive repeat orders. | Pay-as-you-go starter plan fees $0.015 per SMS and $0.045 per MMS (plus service charges). |
| Adwisely | Social and Google advert automation Buyer expertise personalization |
Use Adwisely’s pre-built marketing campaign templates to create social and Google advert campaigns in just some clicks. | $39 monthly for limitless automated campaigns throughout Fb, Instagram, and Google, with a $500 month-to-month advert spend restrict (plus 10 % further advert spend payment). |
| LimeSpot | Buyer expertise personalization | Add product suggestions on any web site web page, together with cart, checkout, and thanks pages. | Free to put in. Paid plans begin at $15 monthly. Month-to-month invoices equate to 2 % of income pushed by LimeSpot placements (with the primary $750 included). |
| Daring Upsell | Upselling and cross-selling | Promote cross-sells and upsells via popups, in-cart messages, and extra. | Costs begin at $9.99 monthly for as much as 200 month-to-month upsell views. |
| InviteReferrals | Referral advertising | Allow clients to refer family and friends through electronic mail, social media, WhatsApp, and SMS. | Costs begin at $99 monthly for 1,000 new referrers monthly. |
The 7 Finest Shopify Automation Apps
1. Drip: Finest for Electronic mail & Onsite Advertising
What Is It?
Drip (that’s us, by the best way) is an electronic mail and onsite advertising platform constructed particularly for ecommerce manufacturers—particularly DTCs. Our one-click Shopify integration provides retailers the ability to run extremely customized, laser-targeted electronic mail and onsite campaigns and gather priceless buyer insights to remodel web site guests into loyal clients.
What Does It Do?
- Run advertising campaigns on autopilot. In the event you’re searching for a Shopify electronic mail advertising automation platform, Drip is the right alternative. Our easy, visible workflow builder enables you to create automated campaigns throughout electronic mail and onsite. Or give your self a head begin by utilizing one among 20+ proven-to-perform workflow templates, from welcome sequence to post-first buy and cart abandonment emails.
- Design stunning emails (quick). Faucet into our library of fifty+ professionally designed, absolutely customizable ecommerce electronic mail templates, including your model kinds and retailer merchandise with our intuitive point-and-click editor. No coding required!
- Increase your checklist with eye-catching onsite kinds. Drip makes it easy to construct high-converting onsite popups, sidebars, and slide-ins to seize ecommerce leads—with full management over placement and design.
- Enhance efficiency with revenue-focused insights. As a result of income is a very powerful metric for ecommerce manufacturers, we show your income efficiency in our easy-to-understand analytics dashboard (together with how a lot income you generated via Drip).
- Stage up your campaigns with customized suggestions. We offer strategic insights tailor-made to your retailer, serving to you perceive which future campaigns may have the most important influence. Do you have to optimize your welcome emails or construct a brand new deserted cart sequence? Drip provides you the solutions.
- Optimize via A/B testing. With Drip, you may check as much as 4 topic line or content material variations at a time, serving to you determine which messaging resonates finest along with your viewers.
How A lot Does It Value?
Drip pricing begins at $39 monthly for as much as 2,500 contacts and limitless electronic mail sends. Take a look at-drive all our electronic mail and onsite advertising instruments by signing up to your 14-day free trial.
2. Tidio: Finest for Dwell Chat
What Is It?
Tidio helps Shopify shops information new web site guests via the trail to buy and ship extra quick buyer help via onsite chatbots and reside chat. It’s one of many highest-rated Shopify advertising automation instruments, with a ranking of 4.7/5 from 1,600+ evaluations.
What Does It Do?
- See buying historical past throughout the chat window. Tidio shows the shopper’s buy contained in the reside chat window, serving to your help staff perceive whether or not they’re chatting with new, repeating, or VIP clients.
- Preview buying carts in actual time. By seeing what merchandise clients have added-to-cart, you may present tailor-made reductions, suggest related merchandise, and anticipate purchase-related questions.
- Encourage self-service help. Tidio permits clients to verify their order standing, discover out about product availability, and calculate delivery prices straight away—liberating up your help staff to concentrate on extra advanced queries.
- Leverage tried-and-trusted templates. Get began quick with Tidio’s 35+ pre-designed gross sales and help templates, protecting all the pieces from product suggestions to dynamic reductions.
How A lot Does It Value?
Tidio is free for as much as 50 reside chat conversations and 100 chatbot triggers monthly. Paid plans begin at €29 monthly for 100 reside chat conversations and 500 chatbot triggers.
3. Postscript: Finest for SMS Advertising
What Is It?
Postscript provides SMS advertising automation for Shopify. It’s utilized by large manufacturers like Brooklinen, Caraway, and Demise Want Espresso, and claims to have generated $3 billion in income for Postscript clients.
What Does It Do?
- Construct stronger buyer relationships. Postscript helps Shopify shops share customized, one-to-one SMS messages at scale. Ship focused communications with {powerful} segmentation, tagging, and filtering.
- Share the correct message on the proper time. Conduct-based message branching helps you tailor responses and provides inside marketing campaign and automation flows, serving to you generate extra income from buyer conversations.
- Improve your post-purchase expertise. Construct tailor-made post-purchase SMS sequences to maintain present clients engaged and drive repeat orders.
- Optimize campaigns with ecommerce-friendly analytics. Postscript makes it simple to know the income and ROI of particular person campaigns, providing you with the insights to optimize conversion charges.
How A lot Does It Value?
All Postscript plans require you to pay for every message despatched (plus service charges). The pay-as-you-go starter plan fees $0.015 per SMS and $0.045 per MMS. Paid plans begin at $100 monthly, with charges of $0.01 per SMS and $0.03 per MMS.
4. Adwisely: Finest for Social and Google Advert Automation
What Is It?
Adwisely is a web-based advert automation platform for Google and social media advertisements, focused at ecommerce manufacturers with at the least $1,500 in month-to-month advert price range. It provides clients the instruments to create and handle automated advert campaigns for Fb, Instagram, Google, and TikTok in just some clicks.
What Does It Do?
- Construct social campaigns in a number of clicks. With Adwisely’s pre-built marketing campaign templates, you will get began in minutes—simply assessment the advert copy, join the related property, and set your each day price range.
- Enhance earnings with automated optimization. Adwisely robotically creates advertisements for you. As soon as your advertisements cross the educational section, the platform works to optimize efficiency and increase your return on advert spend via A/B testing.
- Leverage a number of marketing campaign sorts. Use the platform to develop your viewers via Fb and Instagram prospecting, re-engage guests and cart abandoners with retargeting campaigns, and promote flash gross sales and limited-time reductions via Particular Provide campaigns on Fb.
- Get month-to-month advert evaluations from actual people. Adwisely’s top-tier plan consists of 30-day efficiency evaluations from the platform’s in-house advert consultants, who’ll suggest modifications to enhance your advertisements.
How A lot Does It Value?
Adwisely fees $39 monthly for limitless automated campaigns throughout Fb, Instagram, and Google, with a $500 month-to-month advert spend restrict (plus 10 % further advert spend payment).
5. LimeSpot: Finest for Buyer Expertise Personalization
What Is It?
LimeSpot helps ecommerce manufacturers create buying experiences customized to the behaviors and preferences of particular person clients. The platform is trusted by hundreds of impartial retailers and has a 4.8-star ranking on Shopify from 1,500+ evaluations.
What Does It Do?
- Ship customized onsite product suggestions. LimeSpot makes it simple so as to add product suggestions on any web site web page, together with cart, checkout, and thanks pages.
- Personalize all the pieces. With LimeSpot, you may personalize pictures, video, copy, calls to motion, and extra throughout your web site and emails.
- Section your viewers. Create segments based mostly on shopping habits, buy patterns, location, referrals, and extra—serving to you ship super-personalized onsite provides and suggestions.
- Entry a number of merchandising choices. Use totally different layouts and algorithms to create a wealth of merchandising layouts, together with you-may-like suggestions, upsells and cross-sells, and post-purchase provides.
How A lot Does It Value?
The LimeSpot app is free to put in. Paid plans begin at $15 monthly, with month-to-month invoices equating to 2 % of income pushed by LimeSpot placements (with the primary $750 included).
6. Daring Upsell: Finest for Upselling and Cross-Promoting
What Is It?
Upselling and cross-selling campaigns assist on-line retailers enhance their common basket measurement and order worth. That’s the place Daring Upsell is available in, providing you with the instruments to arrange cross-sell, upsell, and post-purchase provides in just some clicks.
What Does It Do?
- Enhance gross sales via a number of techniques. Daring enables you to promote cross-sells and upsells via varied onsite places, together with popups and in-cart provides.
- Construct good upsell funnels. Daring shows extra promotions based mostly on whether or not your first supply was accepted or declined.
- Drive extra repeat orders. Add post-purchase provides to your thanks pages to generate extra gross sales and income from clients who’re already within the shopping for temper.
How A lot Does It Value?
Daring Upsell’s costs begin at $9.99 monthly for as much as 200 month-to-month upsell views.
7. InviteReferrals: Finest for Referral Advertising
What Is It?
InviteReferrals is a simple-yet-powerful resolution for rising your viewers via referral advertising. It’s a priceless instrument, with analysis exhibiting that referred clients generate increased revenue margins, are extra loyal, and present the next lifetime worth. Greater than 20,000 clients use InviteReferrals.
What Does It Do?
- Provide a number of referral choices. Your clients can refer their family and friends through electronic mail, social media, WhatsApp, and SMS via absolutely customizable invitation messages.
- Construct campaigns with no coding expertise. The platform’s intuitive WYSIWYG editor makes it simple to create refer-a-friend widgets and emails with out help from a designer or coder.
- Add referral widgets throughout a number of channels. InviteReferrals’ widgets robotically adapt to numerous channels and platforms, together with Android and iOS apps, web sites, emails, and Fb feeds.
- Entry detailed referral marketing campaign insights. Use the platform’s analytics instruments to establish your most influential referrers, filter invitations by referral channel, and monitor knowledge to the person buyer degree.
How A lot Does It Value?
Costs for InviteReferrals begin at $99 monthly for 1,000 new referrers monthly.
Conclusion
As you may see, there’s no scarcity of choices in the case of advertising automation for Shopify.
In the event you’ve bought the price range, we’d fortunately suggest shopping for each instrument on this article. But when your assets are just a little extra restricted, you must choose the answer with the best potential potential.
Drip is an apparent alternative in a world the place electronic mail advertising delivers an common return of $36 for each $1 spent. Coupled with our superior onsite advertising options and superior insights, we provide you with all of the instruments to know your finest clients (and attain extra of them).
See what all of the fuss is about by signing up to your 14-day free trial at this time.
