the expression, “What you see is what you get”?
Effectively, relating to e mail advertising campaigns, that may not at all times be the case.
On this put up, we’ll focus on one of the best free and paid e mail testing, previewing, and rendering instruments you should utilize to ensure your emails are prepared for the eyes of your leads and prospects.
What’s an e mail previewer?
An e mail previewer is a software that helps you preview your messages earlier than sending them to your listing. Previewing your messages ensures your emails are skilled, error-free, straightforward to learn, and prepared in your leads and prospects.
Why use an e mail previewer?
Since everybody makes use of completely different e mail suppliers corresponding to Gmail, Outlook, or Yahoo, emails can seem otherwise for numerous subscribers.
Generally photographs are blocked, alt textual content is lacking, or fonts received‘t render. If this occurs, you would harm your credibility and lose subscribers. That’s why it is important to check your emails earlier than you ship them.
Now let’s take a second to overview HTML versus plain textual content emails and previews.
HTML Emails vs. Plain Textual content Emails
HTML emails code a doc in order that an HTML reader (e.g., an internet browser) can learn and render info — this enables a web page to indicate multimedia, shade, photographs, and extra. Plain textual content emails do not embody any of the multimedia, colours, photographs, particular fonts, and many others. that you just’d see in an HTML e mail — it is simply plain textual content.
Irrespective of which e mail sort you select, it is best to preview your emails to ensure they’re prepared in your viewers.
That is particularly necessary if you happen to go along with an HTML e mail because it inherently contains multimedia components, colours, fonts, branded components, photographs, and extra.
HTML Electronic mail Preview
As your HTML emails turn into extra subtle, it is necessary to preview and check your emails earlier than sending them to recipients. An HTML preview means that you can modify something needed earlier than the ultimate model is shipped to your viewers.
That means, you may ship your messages to the individuals who matter most — your prospects — with full confidence.
Greatest Electronic mail Preview Instruments
- HubSpot Electronic mail Advertising Device
- SendX
- Marketing campaign Monitor
- Mailosaur
- GlockApps
- SendForensics
From HubSpot to GlockApps, right here’s how to decide on the precise e mail previewer in your wants and finances. Other than previewing emails, many steered instruments additionally embody different e mail advertising options, like superior testing.
1. HubSpot Electronic mail Advertising Device
Worth: $18 per thirty days to $800 per thirty days.
We’ve baked HubSpot’s Electronic mail Advertising Instruments into your CRM plan. You should utilize genuine and correct buyer information to energy your e mail advertising efforts.
As a result of the CRM platform scales with your small business, HubSpot’s Electronic mail Advertising Instruments are perfect for rising corporations.
You possibly can simply customise lists as your subscriber rely grows. The drag-and-drop e mail editor additionally makes previewing emails for various gadgets and platforms straightforward.
2. SendX
Worth: Ranges from $9.99 a month for 1–1,000 subscribers to $189.99 a month for 30,001–35,000 subscribers.
SendX is an e mail advertising software program for skilled e mail entrepreneurs. There’s just one plan (Enterprise Plan), and the value varies based mostly in your quantity of subscribers. The Enterprise Plan contains all software program options and limitless emails per thirty days.
SendX caters to “unfairly banned” niches, together with “cryptocurrency” and “affiliate advertising.”
Their product presents a heatmap report that includes an outline of call-to-action (CTA) success throughout campaigns. You should utilize the function to see which visuals encourage readers to take motion.
3. Marketing campaign Monitor
Worth: $9 month-to-month for a primary plan; $29 month-to-month for a limiteless plan; and $149 month-to-month for a premier plan
Marketing campaign Monitor’s Inbox Preview software reveals what your e mail will seem like when despatched to all main e mail suppliers and when considered on numerous gadgets.
You merely should click on the view you’d like from the choices listed on the left. It’s even attainable to view your e mail with out photographs.
As well as, this software can examine to see in case your e mail will cross common spam filters to make sure it lands in your viewers’s inboxes.
4. Mailosaur
Worth: $9 a consumer per thirty days for a starter plan; $16 a consumer per thirty days for a marketing strategy; $20 a consumer per thirty days for an expert plan; and customized pricing for enterprises
Mailosaur means that you can immediately see how your e mail will seem on all common e mail shoppers, permitting you to catch any errors and to really feel assured that your e mail will look nice in any inbox.
It additional means that you can view your e mail on completely different gadgets and completely different browsers. You’ll be sure you appropriate any errors earlier than sending out your emails.
5. GlockApps
Worth: $59 month-to-month for a primary bundle; $99 month-to-month for a enterprise bundle; $199 month-to-month for a customized bundle
GlockApps is a deliverability software that helps entrepreneurs within the tech house preview and check their emails. Other than testing for spam scores, you may preview and analyze e mail content material.
When you run the exams, GlockApps will offer you motion steps to enhance your emails earlier than urgent ship.
6. SendForensics
Worth: $39 month-to-month for a model plan; $63 month-to-month for an organization plan; $159 month-to-month for an company plan
SendForensics is an all-in-one e mail deliverability software for in-house entrepreneurs and businesses. SendForensics’ software is especially for e mail testing, however the paid plans additionally supply a previewing function.
As a result of the previewer doesn’t use an emulator, you’ll see your e mail precisely the way it’ll look on a tool or browser.
Free Electronic mail Preview Instruments
- HubSpot Electronic mail Advertising Device
- SubjectLine.com
- MailNinja Electronic mail Previewer
- Inbox Analyzer
- PutsMail
It is necessary to notice that the next free e mail preview instruments are additionally free e mail testing instruments. Which means, they’ve the power to help with e mail previews and e mail testing.
1. HubSpot Electronic mail Advertising Device
Get Began with HubSpot’s Electronic mail Advertising Software program for Free
With HubSpot’s Electronic mail Advertising Instruments, you may create, personalize, and optimize your advertising emails with out the necessity for any code or assist from designers.
Since this software is a part of the HubSpot CRM platform, you‘ll know the information you’re utilizing to customise your emails is correct. As an example, personalize emails by referring to the recipient’s lifecycle stage or membership standing — then schedule your marketing campaign so your custom-made emails are despatched robotically.
Pre-made, customizable e mail templates and the software’s drag-and-drop editor assist you to rapidly create lovely emails to your recipient listing.
Lastly, A/B check completely different components of your emails — corresponding to topic traces or the time that you just ship your emails — to find out what works finest in your viewers.
2. SubjectLine.com
Testing the visible design of your emails is necessary. Nonetheless, remember to preview your precise content material as properly.
With SubjectLine.com, you may check your topic traces and obtain a free score out of 100. The software considers the overall size, phrase size, urgency, and extra.
Phrase alternative issues in your topic traces, and this software will provide help to develop extra clickable topics so your readers usually tend to open.
3. MailNinja Electronic mail Previewer
MailNinja is a free, easy-to-use, uncluttered e mail preview software. With this software, you may see on the spot previews of your HTML emails. Moreover, you may double-check your alt textual content, ship check emails, and see how your e mail will look on completely different gadgets.
It is a easy, free choice if you happen to do not belief or wish to use a distinct preview software than your e mail advertising software program.
4. Inbox Analyzer
Inbox Analyzer, one other free e mail preview software, helps take the ache out of inbox and spam testing your emails.
Ship your emails to the preferred inbox suppliers to see how they seem and in the event that they ship — this software will let you realize in case your e mail hits the inbox, spam folder, or is undelivered.
Moreover, you‘ll obtain on the spot studies in your sender scores, repute alerts, and even blocklists. With this software, you’ll be capable of discover points and learn to resolve them.
5. PutsMail
PutsMail is a free e mail testing software by Litmus. Plus, PutsMail helps you to see how your e mail will look throughout 50+ platforms and gadgets. It is a useful gizmo if you happen to’re simply in search of a fast and simple technique to preview your emails.
Paid Electronic mail Preview Instruments
- Get Response
- Litmus
- Stripo
- Preview My Electronic mail
- Electronic mail on Acid
1. Get Response
Worth: $19 month-to-month for e mail advertising; $59 month-to-month for advertising automation; $119 month-to-month for ecommerce advertising
Get Response is an e mail advertising software program that may provide help to create content material, enhance gross sales, and improve site visitors to your web site. Preview your emails in over 25 common e mail shoppers, and decide if and when multimedia components like photographs are blocked.
2. Litmus
Worth: $99 month-to-month for Litmus Fundamental; $199 month-to-month for Litmus Plus
Litmus is a software for testing and growing e mail campaigns. With a paid account, you will acquire entry to an e mail preview testing software that means that you can see screenshots of your emails throughout 90+ completely different apps and gadgets.
Litmus means that you can personalize messages at scale. It’s appropriate for established corporations with massive e mail lists. Each paid plan comes with e mail previewing and presents limitless read-only customers. There’s a spread of templates which might be straightforward to implement.
Higher but, you probably have a Litmus account, you may add a Chrome extension to your browser and check your emails with out ever leaving your e mail service supplier.
With the extension, you may validate your hyperlinks, photographs, and monitoring. Plus, the extension will immediately run a brand new guidelines with each edit.
3. Stripo
Worth: $15 month-to-month for a primary plan; $45 month-to-month for a medium plan; $95 month-to-month for a professional plan
Stripo is an intuitive e mail builder with e mail testing and quite a lot of accessible e mail service supplier (ESP) integrations (together with HubSpot, Gmail, Outlook, and Mailchimp). There’s a library of customized modules, so you should utilize them throughout numerous campaigns.
All the emails you design with Stripo’s HTML editor are responsive, so that you’ll by no means have to fret about how they render for recipients throughout completely different gadgets. Moreover, after constructing dynamic AMP emails with Stripo, the software’s code validator checks the e-mail for errors for you.
Stripo will probably be releasing a “Actual-time co-editing & commenting” function for the Medium and above plans sooner or later. Stripo works for in-house entrepreneurs — there’s additionally a use case for HR managers who ship out inner newsletters.
4. Electronic mail Preview Providers
Worth: $25 month-to-month for the standard plan; $45 month-to-month for a marketing strategy; $160 month-to-month for an expert plan; $399 month-to-month for an enterprise plan
Electronic mail Preview Providers (previously Preview My Electronic mail) is one other e mail testing resolution that may provide help to enhance your efficiency.
With it, you’ll get actual screenshots of your e mail throughout all the favored e mail suppliers in a single click on. This software additionally presents e mail analytics that may provide help to higher perceive your e mail viewers.
It’s an ideal e mail enhancement resolution for entrepreneurs, designers, and builders. Each plan has limitless e mail previews to entry through a devoted inbox.
Electronic mail Preview Providers offers you 4 methods to preview emails earlier than sending — copy-paste, API integration, HTML-upload, and ship as e mail.
5. Electronic mail on Acid
Worth: $74 month-to-month for The Fundamentals; $134 month-to-month for Premium; $449 month-to-month for Skilled)
Electronic mail on Acid is an e mail preview software designed that will help you show emails correctly throughout all shoppers. The e-mail previews are reside shoppers, so that you’ll see precisely what your subscribers see.
This software offers you screenshots, so you haven’t any questions on what your e mail will seem like on 90 shoppers and gadgets. It additionally exams for poor formatting, damaged hyperlinks, and code issues.
Electronic mail on Acid additionally presents the power to remark, edit, and overview e mail previews straight within the software program for a quicker and extra environment friendly testing course of.
Begin Previewing, Testing, and Rendering Your Emails
Previewing your emails is a crucial a part of e mail advertising. If folks can‘t see your emails or your credibility is ruined, these emails haven’t finished their job.
Use an e mail previewing and testing software to make sure they’re excellent for recipients.
Editor’s be aware: This put up was initially revealed in June 2020 and has been up to date for comprehensiveness.
