Ey? It’s not a Friday, what are you doing in my inbox?
Nicely we’ve obtained some thrilling information!
We re-acquired Gross sales Hacker and are relaunching it below GTMnow, the media extension of the GTMfund!
For these of you who don’t know, my associate Max Altschuler, based Gross sales Hacker in 2013 and ran it for five years (I joined SH later within the journey) earlier than it was acquired by Outreach the place it ran for an additional 5 years.
Max put blood, sweat, and tears into that enterprise and we constructed one thing particular. In the present day, it boasts a subscriber base of over 100,000 go-to-market professionals and 1000s of academic items of content material. However after a decade, it’s clear that it was time for an enormous change.
On the similar time, we have now been engaged on the media entity below our GTM umbrella. It’s been selecting up some severe steam.
As former go-to-market (GTM) operators, we run our fund identical to a SaaS product go-to-market. In any good GTM, you create what’s referred to as a flywheel.
Flywheels want a minimum of three pillars to work. Our flywheel movement is Fund -> Neighborhood -> Media. Every pillar helps the opposite two pillars in a number of impactful methods.
One in all our greatest strengths as a fund is our means to faucet into our community of 300+ seasoned GTM leaders who’ve been there, finished that. It’s our main differentiator of a price proposition and why firms would resolve to present us entry to their fundraising spherical. It’s the heartbeat of our fund.
By investing in our owned media, we’re capable of show the worth of our community and our fund superpowers to a far-reaching viewers of operators, founders, and potential founders. Once they look to boost cash, we’re high of thoughts.
It additionally permits us to place our GTM chief LPs on a pedestal and showcase their data, permitting them new and thrilling alternatives of their careers. Hopefully, different GTM leaders see the impression right here and need to be a part of us. Each added GTM chief LP allows us with one other node appearing as extra deal movement, extra diligence, extra connections to potential hires we are able to place at our portfolio firms, and extra experience to immediately help our portfolio firms.
Our present portfolio firms prefer it as nicely as a result of we’re capable of promote them organically and supply them with much more academic materials that they will take again to their GTM orgs and motion on. In fact, our portfolio firms get a a lot deeper degree of help and engagement from us past this, however each little bit helps.
The extra we develop the media asset, the extra eyeballs we get and mindshare we obtain from the subsequent wave of top-tier founders. Our objective is to be the defacto useful resource for all issues B2B SaaS go-to-market.
That is what Gross sales Hacker was for the Inside Gross sales {industry} when Max offered it to Outreach in 2018. Our acquisition of Gross sales Hacker and subsequent rebrand/relaunch to the brand new GTM media asset offers us with an incredible content material catalog and built-in, engaged viewers.
All the pieces we do is about long-term success of the fund. This implies investing in infrastructure to get probably the most out of our unimaginable community. Meaning sourcing one of the best offers throughout all B2B SaaS, getting entry, and supporting in a significant means.
With out our funding on this degree of infrastructure, the community alone won’t ever be sufficient. That is our moat. It additionally means we don’t want media to be a income producing exercise, so we are able to solely do what’s finest for our viewers, not what makes brings in probably the most sponsorship {dollars}.
For present GTM Newsletters subscribers (such as you!) nothing will actually change past greater high quality content material and a centralized place to devour all of our of GTM content material (e-newsletter, visitor articles, podcasts, dwell occasions, and many others.)
The acquisition of Gross sales Hacker and relaunch below GTMnow will probably be appeared again on as an necessary milestone on our path to turning into well-known industry-wide as a marquee fund.
Keep tuned for the official web site launch of GTMnow on August fifteenth.
Thanks, as at all times, for rocking with us.
Barker ✌️
