Reward playing cards have all the time been a handy approach to make presents to individuals you’ve gotten recognized for ages or have simply met, relations or workers, closest family members, or distant nobodies. E-gift playing cards are additionally an absolute lifesaver for busy individuals. Such a win-win situation; it virtually looks like a semi-illegal cheat code for gifting.
It’s solely pure that with the rise of digital present playing cards, firms take this gross sales alternative much more critically. Let’s dive deep into how companies leverage this revenue-generation exercise as we equip you with a number of sensible present card electronic mail examples, statistics, concepts, and useful ideas.
Why companies take note of present card electronic mail advertising and marketing
The straightforward reply is: it’s completely value it. The market is big. And it’s rising quick, as adopting digital present playing cards accelerated the acquisition alternatives multifold.
To place issues in perspective, listed below are some present card statistics that present simply how sizable and high-potential this gross sales channel is. Allied market analysis estimated the worldwide present card market at $835 billion in 2022. Furthermore, the estimate is that it’ll develop to $4.2 trillion by 2032.
$835 billion
world present card market dimension
The under insights and statistics are a part of the 2022 report by Blackhawk Community, “Understanding the Subsequent Stage in American Reward Card Use.”
- 58% of respondents point out buying present playing cards for self-use for causes starting from higher methods to pay for issues to need to make the most of the low cost or pay in money for digital functions (53%, 45%, and 40%, respectively);
- 90% of the shoppers are OK with overspending on the voucher;
- solely 3% of Individuals view present playing cards as unthoughtful. Actually, a lot of them assume it’s particularly considerate if it’s for his or her favourite model, multi-brand, or for an indulgent buy out of the person’s common funds (61%, 43%, and 33%, respectively);
- digital present playing cards are catching up with bodily ones — 63% of shoppers wish to get digital playing cards, and 73% would like bodily ones.
(Supply: Bellroy present card electronic mail)
When must you ship present card emails to your subscribers?
Reward card emails could be despatched for these functions:
- to assist subscribers overcome first-time buy timidness;
Topic line instance: Expertise our seamless supply expertise with this first-time purchaser $10 Reward card!
- to ask them to a sale;
Topic line instance: As if our heavy low cost will not be sufficient, seize this $10 present card in the direction of your purchases in Might!
Topic line instance: Elevate your expertise: Introducing [Product Name] + present card deal with!
Topic line instance: Very long time no click on? Right here’s the $20 present card to show how we missed your clicks!
- to stimulate the frequency of gross sales or the common verify.
Topic line instance: Have you ever checked out our limited-time deal web page but? Right here’s the $30 present card you possibly can redeem for any $100 product!
Fashionable events to ship a present card electronic mail
Now let’s get to the precise promoting, not simply freely giving reductions to encourage prospects to buy extra. Let’s contemplate among the frequent events for each electronic mail advertising and marketing skilled to launch a present card advertising and marketing marketing campaign.
These are simply among the holidays for which digital specialists have to have present card reward electronic mail templates prepared earlier than the events kick in. Now let’s see among the elaborate conversion-boosting examples of present voucher emails.
12 Reward card electronic mail examples to encourage a profitable advertising and marketing technique in 2023
If you’re in search of an electronic mail template for sending a present card to somebody, it’s best to take pleasure in this hand-picked assortment from a variety of numerous manufacturers — from eCommerce giants to small indie manufacturers.
1. Promote emotion via photographs
Phrases could be very highly effective, however additionally they go away area for interpretation. Photographs paint the image the way in which a marketer intends it to. See how Hulu Plus makes use of a picture of a pair stress-free in entrance of the TV, selecting their favourite present to promote emotion, recollections, and the promise of nice cozy moments — that include their subscription.
Additionally they overcome objections preventatively for his or her e-newsletter subscriber base by educating them concerning the low-effort process: “It’s quick and simple.”
The CTA button textual content can also be unobtrusive and evokes curiosity with out arduous promote however inviting subscribers softly to the subsequent step of the conversion funnel: “See Reward Playing cards Now.”
(Supply: Hulu present card electronic mail)
2. Recommend methods learn how to spend a present card
The subsequent instance by Shein is so good it might be used as a present card electronic mail template for a lot of larger eCommerce shops with a number of product classes. See how they combine Mom’s Day actions for an important household pastime with the chance to ask their e-newsletter subscribers to discover Mom’s Day items and get the children wanting one thing for his or her Mothers.
(Supply: Shein present card electronic mail)
3. Emphasize the important thing benefit of the present playing cards — the liberty to decide on your present
On this shiny and attention-grabbing present card electronic mail instance, Virgin reminds subscribers about one of the vital highly effective advantages of a present voucher — the liberty to decide on what a receiver truly desires. All of us have too many mud collectors offered by aunties on our cabinets to not respect this issue.
(Supply: Virgin present card electronic mail)
4. Present the worth of time in a present card electronic mail instance
Fracture entrepreneurs nailed it on this advantageous specimen of electronic mail advertising and marketing by reminding readers that they will cease losing time gift-hunting and return to what thrills them: “Wrap up your purchasing and get again to what actually issues.”
Additional within the copy, the corporate addresses the advantages of this choice, reiterating simply how common their product is, how handy digital vouchers are, and the way customer-oriented their 60-day substitute assure is.
(Supply: Fracture present card electronic mail)
5. Stress the novelty of the service for brand new present card merchandise
This present card electronic mail instance from Uber opens the textual content paragraph with “Beginning immediately,” which makes a reader register of their thoughts that it’s the choice they haven’t been able to implement earlier than however can do now. So a buyer provides this concept to their psychological repository of doable present concepts for fogeys and associates who use Uber typically.
On this brief paragraph, additionally they educate the reader about the potential of scheduling the present card to be despatched to a receiver, which additionally makes a reader assume on this route straight away.
(Supply: Uber present card electronic mail)
6. Embody a candy free downloadable in a present card electronic mail marketing campaign
Dunkin Donuts was actually candy about it. They added a chance for teenagers and households to DIY their Mom’s Day playing cards by together with a printable for coloring. A hand-painted DIY challenge made by youngsters is there to remain within the household for generations, so the emotional bond that the model created right here is priceless.
(Supply: Dunkin’ Donuts present card electronic mail)
7. Take the guesswork out of technicalities
Disney+ used all the correct photographs with well-liked film characters for the audience. But in addition, they made a easy 3-step graphic on learn how to ship a present subscription, easing their present shoppers into a purchase order.
(Supply: Disney Plus present card electronic mail)
8. Let the figures converse for themselves
Whenever you give away reductions value a number of hundred {dollars}, it’s OK to let the greenback quantity take the central stage. No have to sugarcoat it, use euphemisms, or rake thesaurus for descriptive epithets. Free $230 is free $230.
(Supply: Sleep Nation present card electronic mail)
9. Provide the answer to their drawback
Not many individuals genuinely love purchasing, not to mention searching for somebody, and fearing the chance of getting it mistaken. Reward playing cards elevate this drawback. See how the Second firm speaks to this concern and presents a manner out.
(Supply: Second present card electronic mail)
10. Inspire subscribers to make selections that include the acquisition of their present playing cards
See how cleverly Airbnb will get a reader’s thoughts to wander about all the fantastic locations their Dad may go to have fun Father’s Day.
Often, this stage ought to solely kick in when somebody decides to journey and purchases the cardboard. However this easy query, “The place will Dad go first?” supported by photos of legendary US locations, reverses the method. It makes a person dream about Dad having the time of their life on the seashores of Miami earlier than even buying a trip.
Utilizing three worth factors can also be extraordinarily good, because the addressable marketplace for a $25 buy is big, to place it mildly.
(Supply: Airbnb present card electronic mail)
11. Use present card gross sales to spice up your common verify
If in case you have a section of loyal prospects whose common verify has area for enchancment, contemplate together with present playing cards for purchases over a certain quantity. Bougie firm provided tiered pricing free of charge present vouchers in accordance with minimal spending.
Primarily, it’s a 25% low cost, nevertheless it permits you to take your prospects into this new spending vary mentally, hopefully forming a constructive reinforcement with nice purchases for a recurring impact.
(Supply: Bougie present card electronic mail)
12. Plant the seed of consciousness for later with instructional campaigns
Each firm with a e-newsletter can undertake a finest follow when e-gift playing cards are the topic of some ever-green electronic mail advertising and marketing campaigns or a part of the onboarding cadence for brand new prospects.
Even when the birthday date of your consumer, you do not know the birthdays of their family and friends. This implies that you could be be lacking many promoting alternatives in case your shoppers should not suggested about your organization’s digital card providing. So guarantee there’s consciousness for the product and sit tight for when it yields fruit.
(Supply: On present card electronic mail)
Useful ideas for profitable present card electronic mail advertising and marketing
No present card template’s good for all companies, however the following tips will make it easier to produce emails that entice subscribers’ consideration and encourage them to behave:
- embody your branding parts like emblem, colours, and fonts to leverage the belief you’ve gotten managed to construct along with your viewers;
- think about using some eye-catching parts in present electronic mail design, like brief movies or GIFs, for higher conversion;
- A/B take a look at your e-gift card electronic mail topic traces to seek out the perfect choices in your viewers;
- point out a minimum of one main good thing about utilizing digital playing cards and state how a subscriber can save time/effort/get it proper with gifting.
(Supply: Amazon present card electronic mail)
Wrapping up
Tapping into the profitable rising market of bodily present playing cards and their digital alternate options is a must have exercise in a advertising and marketing technique for 2023. Stripo presents a variety of ready-made templates, together with present card reward electronic mail templates.
What concepts are you going to be enjoying inside your subsequent vacation electronic mail advertising and marketing marketing campaign? FOMO? Time-saving? Final-minute gifting alternative? Reductions? Or simply bringing consciousness about e-cards and their ease of use when the time is correct?
Create efficient present card emails with Stripo
