On this episode, Matt, the Founding father of Publitics, discusses the parallels between political consulting, branding, and entrepreneurship. He shares methods for navigating sizzling subjects, main with dialog in advertising, and the significance of authenticity and credibility in each politics and enterprise. The episode offers beneficial classes for politicians and entrepreneurs alike, providing sensible insights for profitable branding and communication.
Matt performed a job in particular initiatives through the 2020 presidential marketing campaign, notably contributing to the creation of President Joe Biden’s viral “We Simply Did” hat. At present, he serves as an adjunct professor in Centenary College’s Enterprise Division, instructing of their pioneering social media program. Earlier than founding Publitics, Matt labored at Fairleigh Dickinson College’s PublicMind Ballot and taught political science and regulation as an adjunct teacher.
We discuss:
- [0:00] Intro
- [01:28] Matt’s journey into political consulting
- [06:17] Political branding narratives and techniques
- [9:25] Navigating ‘sizzling subject’ points as manufacturers
- [11:54] Advertising technique: main with dialog
- [16:10] Digital advertising
- [17:42] Defining your model
- [21:33] Market saturation
- [26:43] Navigating model controversy
- [31:39] Classes for each politicians and entrepreneurs
- [36:37] The place to seek out Matt
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