At present marks a special occasion within the lifetime of Electronic mail on Acid. Again in September, we introduced we had entered an settlement to be acquired by Sinch. Since then, we’ve been patiently ready for the deal to shut. And now, it’s lastly right here – as we speak, we formally turn into a part of the Sinch household!
We’re e-mail geeks via and thru so the thought of bringing e-mail perfection to a wider viewers is thrilling for us. And naturally, the sensation is mutual: Sinch brings further communication channels, which is able to give e-mail senders a a lot simpler path to go omnichannel and undertake further messaging APIs. Don’t fear – we are going to proceed to stay and breathe e-mail via and thru. The Electronic mail on Acid product and love will function as a standalone model, and our staff stays laser-focused on serving to you get higher outcomes via pre-deployment e-mail testing.
For those who’re fascinated by including new channels to your communications technique, although, we expect you’ll be excited to listen to concerning the potentialities this new chapter will present.
The way forward for buyer communications
For the Pathwire portfolio, together with Mailgun, Mailjet, and Electronic mail on Acid, the Sinch acquisition was a pure subsequent step. These days, buyer communications occur throughout a variety of various channels, platforms, and units, and in a world the place linked experiences are the norm, it made no sense for e-mail to be siloed.
Including cellular messaging, voice, and video providers to your e-mail expertise means you’re not simply specializing in the current of buyer communications – you’re additionally on the point of present the expertise the following era calls for.
Taking your e-mail technique to the following stage
Don’t fear – e-mail isn’t going wherever. It’s the very best channel for advertising and marketing ROI and has advantages no different medium can present. However no communications channel can stand by itself.
Right here’s how incorporating messaging and conversational APIs into the combination may help broaden your attain and enhance your buyer expertise and conversions.
New heights to your advertising and marketing campaigns
There’s no one-size-fits-all in terms of prospects. With practically 20% of People receiving over 50 emails a day, it’s important to mix your campaigns with further touchpoints, one thing now you can do via Sinch’s messaging and conversational APIs.
Take into consideration your newest marketing campaign. You may’ve promoted your latest product or supplied an amazing deal to thank your prospects for his or her belief throughout this previous yr. Now take into consideration how a lot additional that marketing campaign might’ve gone if you happen to’d despatched your viewers a final name for the deal through textual content message. Or if you happen to had linked a chatbot to deal with among the most typical delivery or supply FAQs.
These days, your success comes all the way down to offering a best-in-class buyer expertise and making it straightforward to your subscribers to finish their purchases. By incorporating further channels to your present e-mail technique, you’ll have the ability to ship extra focused and efficient messaging based mostly in your customers’ most popular type of communication.
Superior capabilities to your transactional messages
Offering an amazing expertise post-conversion is essential to your corporation’ success and transactional notifications play an enormous function at this stage of the client journey. From 2FA and id verification to order or delivery confirmations, transactional messages are important for the day-to-day operations of all kinds of companies around the globe. And whereas e-mail remains to be the popular channel for some of these notifications, customers now count on manufacturers to offer these updates throughout quite a lot of channels.
Simply think about the chances: order affirmation emails that enable customers to click on via to a chatbot for steady cargo monitoring; person choice facilities that allow prospects to choose between SMS or e-mail for supply standing updates; and even triggered emails with a hyperlink to a flash name verification when signing up for providers that require further validation.
Sinch’s messaging and conversational APIs open a world of potentialities to your transactional messages, particularly at a time the place provide chain points imply surprising disruptions and a rise in buyer help points for a lot of companies.
Prepare to remodel your buyer expertise
Integrating a variety of channels comes with its personal set of challenges, however at Sinch, you’ll get the specialists of the very best caliber to information you. For those who’ve been enthusiastic about including new communication channels to your repertoire, you may strive Sinch at no cost right here.
Wish to be taught extra concerning the Sinch household? Discover the Sinch portfolio additional and begin mapping the way you’re going to take your buyer communications to the following stage in 2022.
Writer: Will Conway
Will Conway is the CEO of Pathwire, the communications service supplier serving to manufacturers construct significant connections with their prospects. The Pathwire household consists of Mailgun, Mailjet, and Electronic mail on Acid.
Writer: Will Conway
Will Conway is the CEO of Pathwire, the communications service supplier serving to manufacturers construct significant connections with their prospects. The Pathwire household consists of Mailgun, Mailjet, and Electronic mail on Acid.
