Opinions expressed by Entrepreneur contributors are their very own.
1.7 billion customers cannot be improper. TikTok‘s short-form video and swipe type has been confirmed to spark and preserve individuals’s curiosity. And whereas the platform is synonymous with enjoyable challenges, dances and lip-syncs, it more and more represents a robust platform for professionals to share and eat info.
TikTok emerged as an leisure platform in September 2016, nevertheless it was throughout the pandemic that the app had speedy development. The truth is, in 2020, 2021 and 2022, TikTok was essentially the most downloaded app. Not solely was the variety of individuals utilizing TikTok growing, however the period of time customers spent on the app was additionally growing. In response to Oberlo, the period of time customers spent on TikTok every day from 2019 to 2022 has elevated by 24.6 minutes, and predictions present the period of time is constant to extend — which means it is not too late to hitch TikTok and reap the advantages.
I made a decision to start out TikTok strictly based mostly on my ardour for well being and my want to assist those that haven’t got entry to medical professionals as simply as others. Medical info would not need to be a nap fest, and TikTok has helped me to create, develop and keep an viewers of engaged and inquisitive individuals. I by no means imagined I’d develop my following to 86K and that TikTok would have such a profound impression on my enterprise.
Having achieved exponential development by myself TikTok channel, I am right here to share three key tips about easy methods to leverage TikTok for your small business.
Associated: How Companies Can Leverage the Energy of TikTok
1. Put persona and goal first, info second
The very first thing companies ought to acknowledge is that it is not going to chop it on TikTok by simply being strictly informative. It is all about having enjoyable and interesting together with your present and potential viewers. Just be sure you’re showcasing your persona and being relatable whereas additionally being informative. The eye span of the typical TikTok person is 60 seconds, so it is also vital to ensure to get your message throughout rapidly.
What’s equally important is to search out methods to make it private and share a bigger sense of goal. In response to the Nationwide Security Council, in 2021, simply within the U.S., there have been over 62 million accidents, 224,935 preventable deaths and over $1,225.4 billion in prices. My goal is to make damage recommendation extra accessible.
2. Discover methods to be enjoyable and strategic
Secondly, though TikTok is a enjoyable platform, companies ought to nonetheless have a content material technique. For instance, take into consideration what number of instances every week/day to put up and at what instances. There are platforms that analyze one of the best instances and days to put up in your viewers. Using these instruments and having a set construction may also trigger much less stress when creating your TikTok profile. There are three classes I feel by when planning my content material:
-
Evergreen content material: That is content material that’s all the time related, or possibly much more basic, which means it isn’t tied to a selected time, occasion or occurring. One instance of such a content material is Dr. Miami discussing the historical past of cosmetic surgery.
-
Reactive content material: This includes creating content material that reacts to one thing, corresponding to a selected occasion. Examples of this embody Stephen A. Smith, an ESPN sports activities persona discussing Victor Wembanyama being the #1 NBA draft choose or Dr. J Mack Slaughter reacting to Jeremy Renner being run over by a snow plow.
-
Well timed content material: To not be confused with reactive content material, this revolves round well timed issues like holidays, consciousness days or occasions that constantly occur over a time frame. An instance of this contains Dr. Daniel G Amen discussing the advantages of Dry January.
Consistency can also be key. You could keep it up even while you’re not reaching your required views. Leverage your different established social media channels to assist cross-pollinate your followers. For instance, my TikTok features a hyperlink to my Instagram, and my Instagram features a hyperlink to my TikTok in order that my followers on each platforms know the place else they will discover me.
Associated: The way to Use TikTok to Promote Your Enterprise
3. Establish and double down on viral content material
My third tip is to double down on viral content material. After I posted my first video about easy methods to improve your top, it went viral with over 1.1 million views. Since my viewers appeared very on this subject, I’ve continued to make movies associated to this subject, and people movies have additionally continued to go viral and improve my follower depend, views and engagement.
For professionals, being lively on TikTok — although it might appear to be enjoyable and video games — can translate to actual enterprise advantages. For me, that has included authorized professionals reaching out for professional witness companies, affords to take a seat on medical advisory boards, affords from a number of manufacturers to be an envoy, extra visitors to my web site and even media alternatives the place journalists have reached out. It could really feel intimidating, however for founders, there are actual upsides to leveraging TikTok as a software to develop your small business.
Associated: 6 Methods to Stand Out as a Model on TikTok
