Final yr I had a content material writing gig with a advertising and marketing company. It was my job to churn out 15-20 articles every month for the company’s shoppers.
Do this AI-powered enterprise device:
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This company relationship made up round 30% of my month-to-month revenue. I charged a set value per article, so irrespective of how lengthy it took me to create, I used to be nonetheless paid the identical quantity.
December 2022 rolls round and I obtain a message from the company, ‘Hey have you ever heard of this factor known as ChatGPT?’
I hadn’t.
‘Oh is it a kind of AI writing issues?’ I replied. ‘Sure!’ he mentioned, ‘It’s wonderful! I need to change you to an hourly charge. With this you’ll be capable of pump out 10 articles an hour!’
Ha, I assumed to myself. Unlikely.
Now don’t get me improper, I’m a fan of something that makes life faster and simpler – particularly on the subject of work.
However I’d already tried platforms like Jasper and Copy.AI. And to be trustworthy, I assumed they had been garbage.
There was no means I may ship what the AI produced to my shoppers.
Incorrect info, gibberish sentences, completely no character within the tone…I figured AI wasn’t something to be frightened about for the foreseeable future.
Or so I assumed.
‘Look you actually need to attempt it…I’m telling you it’s wonderful,’ the company pressed.
‘Alright I’ll give it a go,’ I replied.
Nicely, shit
After making a free account, I gave the machine it’s first immediate. Write 500 phrases on advertising and marketing methods for e-commerce manufacturers.
Rattling, I assumed to myself as I watched ChatGPT create well-articulated sentences in a matter of seconds.
It was unsettling, to say the least.
I went again to my shopper. ‘Okay, you’ve obtained me right here, this platform is fairly dang good.’
What adopted was greatest described as a mini-existential disaster. I couldn’t sleep. All I may take into consideration was whether or not this was going to spell the top of my profession as a copywriter.
I additionally occurred to be in the midst of writing my first e-book, a step-by-step enterprise information for aspiring copywriters.
All of a sudden I wasn’t positive of the challenge in any respect. Was every thing I had written now redundant? Am I giving out dangerous recommendation by publishing this? Ought to I cancel this challenge all collectively?
I made a decision to place it on pause whereas I found out how a lot of an influence AI was going to have on my enterprise.
Seven months in – how has ChatGPT affected my copywriting enterprise?
Whereas I’ve parted methods with the shopper talked about earlier on this article (for non-AI associated causes), I received’t sugarcoat issues and say I haven’t misplaced work due to ChatGPT.
The actual fact is, I’ve.
And whereas no-one has brazenly come out and mentioned ‘Hey Rach, thanks to your service however we’re going with the machine…’ I’m 97% sure that’s the case. These had been long-term shoppers that had been all the time very pleased with my work.
Fortunately, these losses haven’t had a lot of an influence on my money stream. As a result of, whereas some shoppers have stopped giving me work, others have began giving me double.
However I do know that’s not the case for different copywriters. I’ve seen many voices on-line saying how quiet the market is true now. How they’re struggling to seek out work. Some are questioning if they need to simply throw within the towel and pivot into one thing else.
As a result of this tech remains to be so new, my feeling is that many companies are having a crack with instruments like ChatGPT proper now. I imply what enterprise doesn’t need to have greater revenue margins?
We’re in a large exploration section proper now. Every thing is up within the air, and the mud is but to settle.
I don’t have a crystal ball, however my feeling is that issues will choose up once more for copywriters. As enterprise homeowners start to grasp that what ChatGPT is producing sounds and appears like everybody else, persons are going to get hungry for actual voices once more.
It’s not all doom and gloom
You understand how when you’ve seen one thing, you may’t unsee it?
That’s what’s taking place with AI. There’s no use sticking your head within the sand and pretending it’s not right here to remain.
However I consider AI instruments like ChatGPT are going to grow to be our collaborators – not our replacements.
We will now produce high-quality work in half the time we used to. We not should spend hours searching for credible sources of data for academic fashion content material.
So when you’re a copywriter and also you haven’t embraced AI but, now’s the time to take action. Hitch your self to the bandwagon or get left behind. And I don’t imply that glibly.
Our position is shifting – as an alternative of beginning with a clean web page day-after-day, we’re going to be enhancing what AI produces. We nonetheless want to know the goal market of our shoppers, their ache factors and needs, we nonetheless must know what components ought to go into sure items of copy.
We have to consider packages like ChatGPT as our junior copywriters. We have to information it, inform it the place it’s going improper, the place it’s lacking the mark.
The excellent news is, your common shopper doesn’t know the basics of copywriting, or generate good outcomes with AI. Our companies will nonetheless be required.
A brand new period is starting
As we start to navigate the ocean of change introduced on by AI, it’s time to cease it with worry and as an alternative begin utilizing it as device to reinforce our inventive capabilities.
Our position as author is unlikely to ever grow to be out of date, however it definitely can be redefined.
Our understanding of the nuances of language, the intricacies of human psychology, and the artwork of crafting compelling narratives stays irreplaceable.
As a substitute of starting with a clean canvas, we now step into the position of editors, guiding AI to higher align with the distinctive voice and imaginative and prescient of our shoppers.
Visitor Writer: Rachael J. Low is a contract copywriter and editor who works with various advertising and marketing companies producing high-quality copywriting for his or her shoppers. You’ll find out extra about her companies at https://www.rachaeljlow.com
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