Rev up your curiosity and plug into the longer term.
On this episode of the GreenBook Podcast, we’re joined by Ben Lundin, Director of EVForward at Escalent and a 2023 Future Listing Honoree. Ben sheds gentle on the burgeoning curiosity in electrical autos (EVs) throughout the insights trade and discusses the essential function of data-driven insights in both supporting or refuting perceptions about EVs. We discover the emotional connection individuals have with vehicles and the way EVs are reshaping this relationship, providing worthwhile classes for researchers in understanding shopper habits. As he unravels the curiosity of Gen Z in EVs as a result of environmental consciousness and technological affinity, Ben highlights the significance of this demographic for automakers and different industries alike.
You possibly can attain out to Ben on LinkedIn.
