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5 steps for modifying generative AI content material


How to edit AI copy

AI is fairly good at producing C-level writing, but it surely’s virtually by no means ok to publish by itself (and doing so can carry with it a number of copyright-related dangers.) With a sensible human editor/co-author, nevertheless, AI-generated work can act as a springboard to shortly producing high quality work.

Right here’s easy methods to polish, fact-check and rewrite content material from ChatGPT and different generative AI know-how from immediate to publish

And for the document, besides the place indicated, this story is 100% human authored.

  1. Write particular prompts.

Higher inputs result in higher outputs. The extra particular you may be in your preliminary request to your robotic pal, the stronger your outcomes will likely be.

Relatively than merely asking it, “write a weblog submit about why you must donate to charity,” as a substitute strive one thing like: “Write a 300-word persuasive story explaining why Gen Z ought to donate to charities that assist with meals insecurity. Embrace details about how many individuals in Indiana are meals insecure, the consequences of meals insecurity on youngsters, and finish with a robust call-to-action to donate. Your audience is folks aged 18-25 residing in Indianapolis who’ve by no means donated to charity earlier than. Cite your sources on the finish. Use AP type.”

Sure, this implies you’ll take a bit extra time on the front-end crafting your immediate, however you’re extra more likely to get a useful, efficient output.

 

 

  1. Ask it to quote sources — and test these sources.

If you happen to ask ChatGPT to quote sources, it should normally append them on the finish of the article. Utilizing the immediate above, I acquired these three sources:

Feeding America. (2021). “Indiana Meals Insecurity Charge.” feedingamerica.org/your-local-foodbank/indiana/.

Feeding Indiana’s Hungry. (2022). “Childhood Starvation.” feedingindianashungry.org/childhood-hunger/.

USDA. (2021). “Family Meals Safety in america in 2020.” ers.usda.gov/webdocs/publications/104600/err-275.pdf.

Take the time to go to every web site it affords. Make sure that they exist and that they are saying what the chatbot says they mentioned — hallucinations are very actual. Moreover, see if there may be different fascinating nuggets you may pull out along with your human judgement which may higher fit your wants. Use that analysis as a springboard to go deeper. Be sure that to correctly credit score the work in your piece as wanted utilizing hyperlinks or in-line quotation.

  1. Add particular particulars, anecdotes and emotion.

ChatGPT can solely provide you with normal writing, and what separates OK writing from nice writing is specificity. It’s why one of many first guidelines of reporting is to at all times get the canine’s identify. These little particulars of character and depth assist forge emotional connections — and no robotic can try this. But.

Consider what generative AI gave you to be an overview. It’s as much as you to place meat on the bones. Add particular tales — in our instance above, possibly that’s about somebody whose life was modified by a meals pantry, or a particular group that wants extra assist. Add extra particulars that may enchantment to your audience, like emotional triggers that may particularly resonate with individuals who stay in Indianapolis. Give your AI tinman a beating coronary heart.

  1. Edit extensively and skeptically.

AI may be horrible at following instructions. As an illustration, it usually flagrantly ignores phrase rely, providing you with greater than double what you’ve requested. I’ve but to see it correctly observe AP type in a significant means. So it’s as much as you to carry it accountable and guarantee it meets your specs. Don’t belief and at all times confirm. To repeat an analogy, consider AI as an intern on their first day. They will produce some nice stuff, however they want robust oversight and steerage to succeed to your specs.

If a sure phrase strikes you as actually robust — Google it. Be sure that it isn’t plagiarism. Truth test every thing, past merely the citations you’ve been given.

And take the time to punch up the language. Do not forget that generative AI works by guessing the correct phrase to place in a sentence, one after the opposite. That doesn’t usually contribute to scintillating, distinctive textual content that will get readers to sit down up and take discover. It’s on you to take a while so as to add your model voice and the worth and perception solely you may carry to a bit

By the point you’ve accomplished these steps, you must have a completed piece that bears little resemblance to what ChatGPT gave you. That’s by design. This distinctive, factchecked piece stands on the shoulders of ChatGPT, however is your handiwork.

Good job.

Allison Carter is govt editor of PR Every day. Observe her on Twitter, LinkedIn or Threads.

 

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