Only a 12 months in the past, because the creator financial system was blossoming right into a monetized business in its personal proper, generative AI instruments like ChatGPT and Dall-E had been barely a thought for many. When the instruments appeared early this 12 months, the preliminary response of {many professional} content material creators was that GAI, with its personal tough however evolving content-creation capability, would eliminate manufacturers’ and companies’ want for exterior content material quickly sufficient. However now, a number of months into the GAI revolution, creators’ attitudes—and productiveness ranges—are altering.
Adopting a real “in case you can’t beat ‘em, be part of ‘em” spirit, new analysis from full-workflow audio and video editor supplier Descript finds that creators are determining how you can use GAI to make their very own content material extra helpful. The agency’s inaugural Creativity within the Age of AI report reveals that almost two-thirds of greater than 1,000 podcasters, YouTubers, and social media video creators surveyed say they’ve used these instruments to make increased high quality, extra inventive content material.
As AI era and creation instruments for audio, video, writing and ideation develop into extra mainstream, Descript, in partnership with Ipsos, surveyed these professionals to find out about their use of and emotions about AI that might quickly be as widespread in inventive workflows as ring lights.
Among the many key findings:
Creators are (nearly) all-in on generative AI instruments
Almost two-thirds (65 %) of creators surveyed have used generative AI instruments of their inventive work, and 78 % say they’re probably to make use of the instruments transferring ahead.
Creators imagine AI instruments will result in higher, extra inventive content material
The creators we surveyed perceive the advantages of generative AI and anticipate it to result in constructive modifications within the creator financial system over the following 12 months:
- 80 % of respondents predict the time financial savings from generative AI can be a major change for the higher
- 77 % say it can higher the standard of content material
- 75 % say it can higher the creativity of their content material
- 74 % say it can higher the amount of content material
- 71 % say it can higher the accuracy of their content material
They’re already seeing the advantages
The survey respondents already utilizing generative AI instruments are seeing the impacts:
- 53 % say it’s improved the standard of their content material
- 52 % say it’s enhanced their creativity
- 52 % say it’s saved them time
Early adopters of generative AI are usually extra profitable as creators
Respondents who say they’ve used generative AI of their workflows report a median of roughly 4,800 followers in comparison with roughly 1,400 amongst those that haven’t began utilizing AI instruments. These early adopters additionally report a median revenue of practically $16,000, versus simply over $2,000 for creators who say they haven’t used AI instruments.
Textual content instruments get essentially the most use (to this point)
Creators surveyed are extra probably to make use of textual content era instruments like ChatGPT than every other kind of AI software, with 22 % reporting common or considerably common use. Solely 13 % of respondents say they’ve by no means heard of textual content era instruments. And 45 % of respondents say they’ve both tried, or often use, AI textual content era instruments.
“We’re already seeing an enormous wave of adoption of generative AI instruments amongst creators, and that is only the start. The expertise is advancing so quickly and it’s getting higher and extra correct every single day,” stated Ashley Hamer, managing editor at Descript, in a information launch. “And as creators get extra hands-on expertise with it and ease into adopting the tech into their day by day workflow, the sky is actually the restrict for the sort and quantity of content material we’ll see.”
“Lots of people are afraid that AI will exchange our capability to create content material, or that there can be a lot AI-generated content material that there’s no place for people,” stated video creator Meredith Marsh, a YouTube creator with practically 75,000 subscribers, within the launch. “However for me, it’s really amplified my creativity and my capability to place out content material—when I’ve a seedling of an concept, I’ve used AI to assist me broaden on that concept.”
Obtain the complete report right here.
These are the findings of a Descript ballot with knowledge assortment by Ipsos performed between March 29 and April 12, 2023. For this survey, a pattern of 1,004 podcasters and video creators from the continental U.S., Alaska, and Hawaii was interviewed on-line in English. To qualify, respondents wanted to be 18+ and create and publish unique podcast or video content material on their very own private account, a enterprise account, or as part of their job for a enterprise or model no less than as soon as a month.
After the survey was concluded, Descript carried out qualitative interviews over the web with six creators—three podcasters and three video creators—sourced inside their skilled networks. Every dialog was 30-45 minutes lengthy, and Descript requested every topic the questions inside the survey and to share their ideas in regards to the outcomes gathered from the unique survey respondents.
