Since 2008, InfoStream Options has been serving to corporations and organizations construct and enhance their on-line branding with specialised digital advertising and marketing, search engine optimisation, internet design, and lead technology companies. With roughly 30 purchasers representing a variety of industries, InfoStream is commonly tasked with offering internet copy, weblog posts, and different written content material as a part of every consumer’s digital advertising and marketing technique.
In January 2020, InfoStream made the choice to begin working with WriterAccess, utterly reworking their content material creation processes and boosting their very own credibility within the content material creation house. They usually haven’t regarded again—counting on WriterAccess for as much as 25 new orders per 30 days.
We lately had the pleasure of talking with InfoStream’s personal Chief Working Officer (COO), Andrea Simmons. In our interview, we mentioned the distinctive challenges that led InfoStream to WriterAccess, what set WriterAccess aside from different platforms, and the outcomes InfoStream has achieved consequently.
The Problem of Creating High quality Content material Throughout Industries
Previous to working with Rock Content material’s WriterAccess, Simmons explains the challenges that InfoStream confronted in delivering high quality, specialised content material to purchasers throughout a various vary of industries. Content material is a key ingredient of their work—whether or not they’re constructing an internet site, growing digital advertising and marketing plans for social media, or tackling search engine optimisation.
Earlier than WriterAccess, InfoStream had a workforce of extraordinarily proficient in-house writers. Nevertheless, as Simmons discusses, “Regardless of how expert our [in-house] content material writers are, it wasn’t attainable for them to have expertise in all industries. It wasn’t attainable for them to know our purchasers or our consumer’s industries.”
Because of this, InfoStream’s in-house writers had been spending massive quantities of time conducting analysis for particular trade content material, leading to delayed undertaking timelines and frustration. In the meantime, Simmons explains “We’d lose credibility with our purchasers as a result of, sure, we had a author—however we didn’t know their enterprise effectively sufficient.”
Enter WriterAccess: Managed Companies, Specialised Writers, and Constructed-In High quality Management
Encountering these challenges, the workforce at InfoStream started wanting into different choices for content material creation. They wanted writers who would have the ability to create high quality content material for any trade as a way of boosting credibility and confidence with their purchasers whereas retaining tasks on monitor.
They tried completely different freelancer platforms like Freelancer and Fiverr, however they shortly discovered that discovering writers via these platforms was equally time-consuming as a result of they wanted to display screen and choose specialised writers for every consumer (and generally for every undertaking).
In the end, InfoStream stumbled throughout WriterAccess and located that the platform had every part they had been on the lookout for to create high quality content material for his or her purchasers throughout each conceivable trade. The important thing differentiator, as Simmons explains, is WriterAccess’ Managed Companies, a membership choice that provides a devoted level of contact, workflow administration, and hand-picked expertise for an organization’s distinctive wants.
“We had been very a lot drawn to that to save lots of time and vitality, and still have confidence in [the] product. Michelle has been our Managed Service supplier since we began and it’s been unbelievable. […] I’ve personally labored together with her to start with and now she works with all of the undertaking managers, however she and I nonetheless have been touching base as we develop the connection and the amount of the work we’re doing.”
Working with WriterAccess has not solely simplified the method of discovering specialised writers for InfoStream’s numerous consumer base however has freed up beneficial time and improved high quality management. With WriterAccess, InfoStream and its purchasers are capable of get content material that’s distinctive and dependable with a fast turnaround time.
The Outcomes: Dependable Writing and search engine optimisation Companies
Since beginning with WriterAccess in January 2020, InfoStream has positioned greater than 2,200 orders and is now capable of present dependable writing and search engine optimisation companies in a reputable and steady means for all of its purchasers. Having Managed Companies alleviates high quality management issues and provides a consistency that improves their relationship and repute with their purchasers.
In the meantime, InfoStream’s workforce members not must spend their beneficial time writing job descriptions and putting adverts for particular person freelancer writers to satisfy their content material necessities. As a substitute, they’ll merely go alongside what they’re on the lookout for to their Managed Companies supplier and have entry to certified, hand-picked expertise shortly.
Likewise, since utilizing WriterAccess, each one in all Infostream’s purchasers makes use of the corporate’s writing companies—and the workforce is ready to present credible search engine optimisation companies to purchasers as effectively. This has diversified their choices and additional solidified InfoStream’s repute within the digital advertising and marketing realm.
And regardless of the present pattern to show to AI platforms like ChatGPT for content material creation, Simmons maintains that the precise worth of selling content material lies in its authenticity and its capability to talk to a buyer’s ache factors. As she explains, “We consider that there’s going to return a time when genuine content material goes to be higher-ranked than one thing that’s AI-generated. […] We do consider in authenticity as a result of, prior to now, we’ve seen that win.”
With WriterAccess, corporations like InfoStream get genuine, well-researched, high quality content material that they’ll really feel proud delivering to their purchasers. And that’s what’s going to set it aside from something generated by a chatbot.
The Backside Line
When InfoStream wanted a various pool of writers to satisfy its purchasers’ wide selection of content material wants, WriterAccess was capable of ship. In the meantime, the WriterAccess platform and the Managed Service providing proceed to ship, with roughly 25 new content material property created for Infostream every month. Now, what can we do for you? Get in contact to be taught extra or get began with a free demo in the present day.
