Have you ever positioned a consumer on a podcast earlier than as an interview topic? Or listened to a well-liked one as of late with an issue skilled giving sage recommendation or expounding on an thought? If not, you might be lacking out. Podcasts are nonetheless all the trend and can be for fairly a while, in line with a Pew Analysis Heart top-ranked podcast survey.
The Pew Analysis Heart just lately revealed an evaluation of the 451 top-ranking podcasts on Apple Podcasts and Spotify from April 1, 2022, to September 30, 2022. The podcast information homed in on present codecs and first components that made these podcasts common.
Of these 451 podcasts, these are the preferred genres:
- True crime: 24%
- A number of subjects: 20%
- Different subjects: 12%
- Politics and authorities: 10%
- Leisure, popular culture and the humanities 9%
- Self-help and relationship: 8%
- Sports activities: 6%
- Historical past 4%
- Cash and finance, comedy, and faith: 2%
- Science and know-how and well being: 1%.
Audiences are additionally closely engaged in podcasts. Pew Analysis from this previous spring finds that roughly half of Individuals have listened to a podcast within the final yr (49%).
That’s a whole lot of listeners. With so many tuning in, podcasts are the right place for individuals to find out about your consumer and model. They’ll provide a contemporary perspective or daring take to an already common present on subjects discussing true crime, leisure and self-help.
The highest-ranked podcasts are available in numerous codecs with 38% that includes deep reporting or explaining a subject. A few quarter (23%) of podcasts are interview reveals, and one other 16% are commentary-centered.
Your material specialists have tales to inform and may share their experience, recommendation, or general amplify the model with their information.
Placing them on interview-based podcasts could possibly be a fantastic place to begin the place they might naturally lend their experience to the subject at hand.
Including their voice to a common podcast might elevate the model in new methods and will join them to extra audiences, too.
Throughout all genres, about 15% of the top-ranked podcasts are primarily information centered, the examine discovered.
“There are a number of attainable causes for this, together with that many podcasts that don’t primarily give attention to the information sometimes talk about news-related subjects,” in line with Pew.
Podcasts with a information slant can contact on numerous subjects together with politics, sports activities and leisure.
Nevertheless, practically half (49%) of the news-focused podcasts are centered round politics and authorities, like “The Dan Bongino Present” and “The Kyle Kulinski Present.”
Additionally, 63% of news-focused prime podcasts function a video ingredient to their present. Podcasting is now not merely a visible medium, as platforms like YouTube transfer into the area. You should definitely prep your purchasers that they must be digital camera prepared for podcasts — and contemplate getting ready visuals to assist them.
Hannah Nieves, founder and principal at Hannah Nieves Consulting, mentioned in a Forbes article that sharing your story can go a good distance as a result of “your story is your strongest asset.”
“Just like sharing your story, showcasing your experience in your discipline is an effective way to spark the curiosity of a possible podcast host,” Nieves mentioned. “Sharing your information with an viewers gives credibility in your experiences and lets you present what you deliver to that neighborhood. Your experience might be shared by related shops akin to on social media platforms, at bigger occasions and along with your purchasers.”
Sherri Kolade is a author at Ragan Communications. When she isn’t along with her household, she enjoys watching Alfred Hitchcock-style movies, studying and constructing an authentically curated life that features greater than sometimes discovering one thing deliciously fried. Comply with her on LinkedIn. Have a fantastic PR story thought? E mail her at sherrik@ragan.com.
