Regardless of hiring slowdowns in sure industries and areas, college students and dealing professionals around the globe stay assured in regards to the hiring market—and leaders agree that hiring the appropriate expertise is nonetheless a problem, whatever the financial panorama, and new world analysis from Stockholm-based employer branding agency Universum reveals that a big majority suppose they should enhance their office reputations to draw high quality candidates—and this want is much more crucial in 2023 than ever.
The company’s eight annual Employer Branding NOW 2023 report, based mostly on its survey carried out in the course of the first quarter of this 12 months, finds that amongst main employers in 75 international locations, 78 p.c say employer branding is a high precedence—up 11 factors in two years. Even for small- and medium-sized employers, the bulk say such branding is a crucial space of HR funding, with near half of all of the employers surveyed rising their employer model budgets.
“However a flurry of stories about layoffs and financial contraction, most corporations are nonetheless scuffling with a expertise shortfall, and the issue isn’t going to enhance anytime quickly,” mentioned Yusuf Azoz, CEO of Universum, in a information launch.
Further findings from the analysis embrace:
Differentiation is a high precedence
Sixty p.c of main world employers say differentiating their employer manufacturers and EVPs from opponents might be a key goal within the coming 12 months.
Employer manufacturers are revising their Employer Worth Proposition
Worker well-being and versatile working circumstances—areas of focus in the course of the pandemic years—at the moment are emphasised in fewer than one in three EVPs. The explanation: these have change into baseline expectations, not “perks” offered by an employer. Delivering a constant “on-brand” expertise for workers is more and more key given the continued threat of attrition.
Knowledge-driven determination making is now the norm
In 2023, 88 p.c of corporations listed because the World’s Most Enticing Employers say they “incessantly” or “at all times” use information to drive selections—utilizing dashboards to watch each step within the recruitment funnel.
“Knowledge-driven insights are completely crucial when expertise markets are in flux, as they’re now,” mentioned Richard Mosley, Universum world consumer director, within the launch. “With so many cross-currents affecting perceptions and preferences it’s important to remain in tune along with your goal audiences and monitor your model picture.”
Obtain the total report right here.
The agency surveyed over 1,700 expertise leaders from 75 international locations between February 15 and March 31, 2023, and over a 1000 college students and professionals.
