B2B Advertising and marketing and Numentum have partnered to facilitate the cross-pollination of B2B go-to-market insights and finest practices throughout either side of the Atlantic.
The brand new relationship will deliver collectively Numentum’s experience in coaching cross-functional groups on buyer-centric digital go-to-market motions and B2B Advertising and marketing’s 20 years expertise constructing and cultivating one of many world’s largest B2B advertising communities by way of its Propolis platform.
- Numentum will help the expansion and improvement of Propolis by offering studying assets and perception for Propolis members, audio system and panelists at B2B Advertising and marketing occasions, and as a part of the judging panel for the B2B Advertising and marketing Awards and US Elevation Awards. Numentum’s Chief Advertising and marketing Officer, Rebecca Takada, can even turn out to be a Propolis Ambassador. Numentum will encourage its shoppers to turn out to be Propolis members, giving them the advantages of Advertising and marketing Intelligence, skilled advisory and coaching, peer-to-peer studying, and specialist occasions.
- B2B Advertising and marketing will collaborate with Numentum to increase their present advisory and coaching providers for members, masking how Inner revenue-generating groups can higher align and re-evaluate GTM methods to serve the wants of in the present day’s purchaser.
Richard O’Connor, CEO, B2B Advertising and marketing, commented, “Our partnership with Numentum is a pure match. Gross sales and Advertising and marketing alignment has been a key matter for Propolis members within the final yr, and it’s clear from our neighborhood intelligence that the altering nature of the customer drives this.
Numentum has been championing the essential want for a extra joined-up method to income technology, coalescing across the trendy purchaser, for a few years. Their expertise working with CEOs, CSOs/CROs, CMOs, and CHROs from most of the world’s best-known B2B manufacturers and coaching their complete revenue-generating features is already bringing worthwhile perception and expertise to our world neighborhood of B2B Entrepreneurs.”
B2B Advertising and marketing and Numentum are totally aligned on the identical core perception that Gross sales and Advertising and marketing are each in the end about development and that the legacy boundaries between the 2 must be consigned to historical past.Â
Dan Swift, Founder and CEO, Numentum stated, “We couldn’t be extra excited to be partnering with B2B Advertising and marketing to assist educate, encourage, and join among the finest advertising practitioners and consultants on the earth. At Numentum, we’re devoted to aligning inner income technology groups to assist their particular person and firm manufacturers go to market with a unified presence. Absolutely-integrated and empowered income technology groups create higher experiences for his or her consumers. With the Propolis neighborhood, now go-to-market groups can scale their tribal information and empower one another globally.”
The partnership comes at a essential time in B2B gross sales and advertising with the rise of AI, the speedy proliferation of gross sales and advertising applied sciences, and an ever-expanding diaspora of worldwide advertising groups.
“If manufacturers wish to create the kind of experiences that encourage potential consumers to wish to purchase from their firm, it’s by no means been extra necessary for world groups to study from, educate, and encourage one another exterior the partitions of their very own firm. The Propolis platform makes it simple,” remarks Swift.
For extra info, contact:
B2B Advertising and marketing
Sarah Lovelock: sarah.lovelock@b2bmarketing.internet
Numentum
Rebecca Takada: rebecca.takada@numentum.com
About Numentum
Numentum is a purchaser expertise consultancy constructed for the digital period. We accomplice with growth-oriented organizations to advance the effectiveness of their shopping for expertise and ship the income momentum their leaders must confidently obtain their targets in in the present day’s difficult enterprise setting. Numentum has helped main world enterprises like Vodafone Enterprise, SAP, Broadcom, and RELX equip and encourage their go-to-market groups to achieve success within the new digital shopping for setting. For extra info, go to numentum.com.
About B2B Advertising and marketing
B2B Advertising and marketing was based in 2004 and is extensively credited with defining B2B Advertising and marketing as an trade in its personal proper. B2B has grown from area of interest journal writer to World Group Intelligence enterprise.
B2B Advertising and marketing run globally famend occasions together with The ABM Convention, Ignite London/USA, Martechopia and The B2B Advertising and marketing Awards. In addition they ship Advertising and marketing Companies and Coaching for shoppers throughout three continents.
In 2021, B2B Advertising and marketing launched Propolis, a membership-based Group Intelligence platform for B2B Advertising and marketing Leaders. Propolis is rising quickly and now has 1000s of members from most of the world’s finest recognized B2B Manufacturers.
