Bud Gentle gross sales have declined over the previous three months after an influencer partnership controversy sparked boycotts so widespread, the model misplaced its title of America’s No. 1 promoting beer to Modelo in Might.
Now, Bud Gentle guardian firm Anheuser-Busch is providing rebates of as much as $15 for the Fourth of July vacation weekend in an effort to spice up gross sales. The rebate applies to purchases of a 15-pack of Budweiser, Bud Gentle, Budweiser Choose, or Budweiser Choose 55.
Whereas phrases range primarily based on location, in sure areas the place a 15-pack is lower than $15, the beer finally ends up being primarily free.
“Make your Fourth of July weekend straightforward to get pleasure from,” the corporate says on the rebate web page.
Whereas Anheuser-Busch ran the identical promotion over Memorial Day Weekend, this time round, the rebate provide is a part of a broader summer time marketing campaign — which the corporate touted as “the largest ever” for Bud Gentle — to reel again prospects after months of sinking gross sales.
Different marketing campaign initiatives embody a live performance sequence known as the “Bud Gentle Yard Tour,” digital advertisements that includes NFL gamers Travis Kelce, George Kittle, and Dak Prescott, and $10,000 weekly money giveaways.
