Wednesday, June 21, 2023
HomeBrandingLEGO and Gameloft Launch Digital Gaming Zone for Youngsters

LEGO and Gameloft Launch Digital Gaming Zone for Youngsters


LEGO Friends and Gameloft Heartlake Friendship Zone
Picture Supply: LEGO Group

The LEGO Group has collaborated with Gameloft for manufacturers to unveil a brand new on-line LEGO gaming expertise for youths. A part of the LEGO Mates world, Heartlake Friendship Zone is a digital, interactive recreation for youths to proceed their friendships on-line.

The sport takes place in Heartlake Metropolis, the place gamers can work together freely with each other utilizing pre-set dialogues, emojis and extra. Enjoyable mini-games and quests are additionally in-store for them to discover. Avid gamers will discover the addition of eight new LEGO Mates characters, like Zac, Nova, and Autumn.

One of many extra entertaining features of the sport is the customisable avatars. Pores and skin tones, hairstyles, eye colors, expressions, and personalisation will be uniquely customised.

For the reason that COVID-19 pandemic, Gameloft has noticed the shift to digital gaming environments for youths to fulfill their associates. With many being on-line and making associates on-line, Heartlake Friendship Zone is a kid-safe setting to play and work together with their friends.

Jean-Baptiste Godinot, the World Gross sales Director at Gameloft for manufacturers, acknowledged: “With 83% of players saying video games assist them make new associates, we’re not solely thrilled to launch this progressive expertise, however all of the extra satisfied it’s actually serving the LEGO Mates objective to make youngsters higher associates.”

Within the digital world of Heartlake Friendship Zone, the teachings on friendship don’t cease there. Gamers can apply the talents they study in-game to their friendships within the present world. In the end, the purpose is to empower youngsters to discover friendships on-line in a way that’s each enjoyable and secure.

The LEGO Mates’ Heartlake Friendship Zone recreation is on the market globally and at no cost on desktop and cell gadgets.





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